Cassidy Lewis’ Post

Marketing isn’t just about increasing sales. The bigger picture of marketing is also about brand recognition, raising awareness about your products or services, building a loyal customer base, engaging with your local and digital communities, all while providing value and solutions within the market place. So, when you’re hiring a marketer or agency, remember, it’s more than just increasing your revenue. It’s a long term game plan that contributes to the overall success of your business.

Marketing is Air It’s been said before – in so many ways – marketing is air. No, not part of a recipe of success. Not an afterthought to our product, service, or even the Why? Not something we can add after figuring out our operational SOP. Marketing is air – to our business, our organization, our culture, and our success. It’s too important to be left to the sales team. Too important to hire our 23 year-old niece just because digital is ‘native’ to her generation. Too important to be an afterthought to anything and everything else. Marketing is air – it sustains life and makes everything that’s possible, possible. It’s the courage to make what we’re working for happen. It’s how our vision and dreams come to life. And without it, we’re just doing sales (and people see that). We’re trading credibility for cash, and sacrificing tomorrow for today. Marketing is air.

Are you an O&P start up or clinic looking for a fractional marketing director or CMO? With 8+ years in the field of prosthetics, nearly 20 years in overall product and marketing experience, and a constant pulse on all the movements within the O&P industry, Calibration Marketing might just be your answer! BREAK: Are you wondering what a fractional CMO/marketing director even means/does? 👇 Fractional marketing directors are part-time contractors hired to help their clients plan, develop, and launch marketing campaigns. Their main job is guiding, managing, and leading businesses’ marketing departments. The best fractional marketing directors have ample experience in their field, stay current on the latest marketing trends, and understand the nuances of marketing across channels—e.g., digital, social, SEO, web, and events. Their primary responsibilities include researching, planning, and overseeing the execution of marketing campaigns that help their clients’ businesses grow steadily. Let's set up a 30minute chat to learn more about each other: https://lnkd.in/eiE9_iSm

A marketing manager leads the promotion of a product or business — by crafting compelling stories and managing strategic campaigns. In this mid-level role, it helps to have a wide range of marketing experience and skills such as communication, creativity, and decision-making.Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing onesA marketing manager knows how to get the word out—about a company, a brand, or a product. Discover the various roles you can take on in this field and how to get the skills you need to get a job. Marketing managers generate customer interest in products and services across various media channels.Marketers are responsible for developing and executing strategies to promote brands, products and services, maximizing profits for the company. They monitor trends and develop pricing strategies and advertising campaigns

Marketing isn't just for the marketing department. It's everyone's job in the organization. Marketing is all around us. It's a big part of our daily lives. Every time we buy something, about half of what we spend goes towards marketing costs like research, development, advertising, and more. When we understand marketing better, we become smarter consumers. We know how to navigate the buying process and even negotiate with sellers. And if a product doesn't live up to its promises, we're better equipped to demand satisfaction. 🛍️💪 So, marketing isn't just a department, it's something we all participate in as consumers! 🌟

I make simple marketing action plans so you can implement complex ideas. Marketing tools (even this amazing platform we call LinkedIn) are only channels for implementing your strategy. Understanding and adapting your strategy to the realities of the operating environment is essential to avoiding the distractions which are preventing you from doing what is best for your business. You need a marketing system to implement your unique strategy.

Reimagine the role of marketing operations in the grand scheme of STRATEGY. Imagine your game plan: You have set goals and made some tough calls to decide your approach. Strategy, after all, is all about making choices on where and how to compete. At the top level, the big decisions about which products and features to bring to life or keep on the back burner are made. This isn't the battleground of Marketing Ops, it's the playfield of leadership and product. The marketing goals are your next checkpoint – perhaps you're out to ramp up your top line revenue by 15%, or maybe you're keen to claim an extra 3% of the mindshare. Here, strategy becomes a matter of selecting your target audience, content, channels and campaigns. Your marketing ops is right there, shining a light on the path ahead. As for marketing ops goals, they're all about infrastructure: building marketing reporting or crafting a process to support 50 campaigns a quarter. The strategy here is sussing out the perfect blend of people, processes and platforms to nail those targets. And guess who's behind the steering wheel of strategy here? Yes, marketing ops! Do you see things the same way? Ready to swap thoughts?

Marketing is putting an offer in front of someone whom we are confident he is already looking for that offer. It is not trying to convince someone what you have to offer.

Marketing field :- if you want to grow in Marketing field. Then focus on innovative ideas and creative thinking. All you have to do is to find ideas to attract customers. You have to do smart work. You don't have to always do smartwork. Just follow your ideas and thoughts.

Product - What are we selling? A service, a product? What need can we fill, how do we fill the gap and cross that bridge? Price - Where does this product or service fit in the market? How do we achieve our margins and ideal COS? Place - Where do people need this Service/product? How do we get it from here to there? Promotion - Who needs to know about this? The general conception of marketing... PR, Social Media, branding. I started my Marketing Career not quite understanding the full extent of what marketing entails, and I am glad that I took the leap and discovered how marketing is the glue that holds the company together.