Every June my team and I pile up in my office for our “Mid Year Marketing Meeting”. The purpose of the meeting is to look at our Marketing Action Plan for the first 6 months to see what’s been completed and assess what needs to be done/changed in the next 6 months. Admittedly, every year I question if this meeting is needed. We have 20 minute team meetings every Monday + I have individual power meetings with them once a month. An all day meeting sounds…intense. And every year within the first 15 minutes I don’t know how we made it to June without having this meeting sooner. Because the meeting isn’t task based it forces us to ask the high level questions we can’t ask day to day. It is also our first meeting in planning for the next year. I learn so much about my team in these meetings. I learn more about what they do everyday and how they got there. If you do not already, consider adding a high level meeting mid year meeting to recalibrate and deepen your marketing strategy. It’s worth it. Also- remind me of this post next June when I’m wondering if this meeting is needed.
Cassidy Lewis’ Post
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CEO & Founder of Glow. I lead a team of design and marketing communications experts. Companies hire us to elevate outstanding brands, websites and communication strategies. / NED for Business South
Team marketing! 👋 Here we are, Glow’s ‘marketing’ team at our bi-weekly catch up meeting. Every two weeks (always in the afternoon - to loop in Laura from Texas!) we run through our own marketing plan and campaigns. We review our strategy, we sense check ideas, we challenge and we get stuff done. What about you guys, how often do you have marketing meetings? Weekly, monthly, when you remember?! …. we’d love to know. And hey, if we can schedule in, we’re pretty sure you’ll be able to too. 👍 But if you need a little support to keep your marketing meetings on track, we can help. We can facilitate, set up and make sure you get stuff done as well! #teammarketing #designandmarketing #marketingmeetings
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Woke up at 5:45 am to a Slack message that said "I have food poisoning and I won't be able to present". 😳 Now I am instantly awake! Chris Walker and I were presenting the opening session of Marketing Day at the Nearbound yesterday but now there were two options. 1) Present it by myself 2) Cancel and reschedule a dedicated longer session with their audience. Clearly, the second option was not ideal for a 4-day digital conference. They did all the work to drive registration and promote this. Rescheduling was not ideal. So I decided to present myself but I was worried the live attendees would be disappointed. I prepped the presentation deck for Chris and I was planning on adding commentary and covering 2-3 slides. However, I have never presented on this topic before. My personal prep looked different than if I were presenting the entire thing. I had about an hour to prep before going live. I learned a few lessons yesterday: - If you are co-hosting prepare as if you were presenting the entire presentation - Only allow yourself to panic for a few minutes and then decide to commit - Make the best of it and pump yourself up So how was the presentation? I usually don't get too nervous presenting. I'm used to it when I'm prepared. I didn't feel as prepared as I wanted to but I have been very close to the topic and I helped create all the content. My timing was a little off and it took me a minute or two to settle in. I was shocked at the amount of DM's and support I got after. You gotta love live events 😉 What's your favorite live event story?
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Subscribe to our newsletter to unlock events and marketing insights and tactics. Plus, our company news! Are you ready to take your event and marketing strategies to the next level? Look no further than our spring newsletter—a handy resource crafted by industry experts to empower you with event and marketing insights and actionable tactics. By subscribing, you'll gain access to a wealth of content, including: ✨ 𝐏𝐫𝐨𝐯𝐞𝐧 𝐦𝐞𝐭𝐡𝐨𝐝𝐨𝐥𝐨𝐠𝐢𝐞𝐬 𝐟𝐫𝐨𝐦 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐩𝐫𝐨𝐬: exclusive tips and strategies straight from event planners and marketing experts, ensuring you stay ahead of the competition. 🔍 𝐁𝐞𝐡𝐢𝐧𝐝-𝐭𝐡𝐞-𝐬𝐜𝐞𝐧𝐞𝐬: go behind the scenes as we share snapshots from our latest events. 📋 𝐀 𝐟𝐫𝐞𝐞 𝐜𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐞𝐯𝐞𝐧𝐭 𝐩𝐥𝐚𝐧𝐧𝐢𝐧𝐠 𝐭𝐨𝐨𝐥𝐤𝐢𝐭: a robust arsenal of resources, including detailed checklists, timelines, and vendor recommendations, to streamline your coordination and implementation processes. 🔭 𝐓𝐫𝐞𝐧𝐝 𝐚𝐧𝐚𝐥𝐲𝐬𝐢𝐬: stay ahead of the curve with our exploration of emerging industry themes, styles, and market dynamics in both events and marketing. 🕺𝐂𝐮𝐫𝐚𝐭𝐞𝐝 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧: A spring playlist to keep you energised, motivated, and inspired! Subscribe now by clicking the link below👇 https://lnkd.in/erbEmq5G #WeAreGreyDog #Newsletter #EventManaging #MarketingAgency
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Although the majority of my time and thought is spent on tech in education, I also work as the media coordinator for my church. One thing we discovered this year was a lack of process, especially when it came to planning events. Things fell through the cracks. Communication was either rushed, late, or didn't happen at all. We identified this problem in the Spring. Within the span of a few hours after that same staff meeting I produced a series of process sheets for when we schedule events. This is an example of one of the sheets I created and have been using this year. It boils down to a glorified checklist of every possible thing you might do in communicating that an event is happening. It is clunky. It is archaic. But it is better than what we were doing. It provides focus and direction and ensures one of these steps doesn't fall through the cracks (yes there is a back page as well). It provides accountability and data. We know who did what task and when they did it (as media coordinator 90% of the time it is me). It gives us some data we can review next year to know how/if our "marketing" and communication strategy on our events is working and where we need to make changes. Prior to this most events were only posted on the website, app, or emailed out 2-3 weeks in advance. Now things are regularly being posted publicly 6-8 weeks in advance (with the exception of when we plan things 4 weeks before the event). And most importantly we are not hearing from our church members that they didn't know an event was happening, which was the ultimate goal. While I have a tendency to rely too heavily on processes and procedures, in this instance it was the right call. There are just too many details in regular communication to function without a checklist of sorts. (This checklist always existed, it was simply in my mind and that was problematic). In 2023 (eek it's almost 2024) don't be afraid to commit a process to paper. If you don't have the time, knowledge, or budget to find a digital tool to manage the process for you, paper is still a viable technological tool. Share any success (or failure) stories with processes in the comments! #process #checklist #planning #communication
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⭐️ Coaching group for marketing directors → Crush your goals and advance your career. 💬 DM me "GROUP" for details.
One thing every marketing leader should do today: Step 1: Choose a meeting scheduled this week. Step 2: Cancel it. Step 3: Repeat. Stop wasting time in meetings. P.S. How many meetings do you have scheduled today?
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One thing every marketing leader should do today: Step 1: Choose a meeting scheduled this week. Step 2: Cancel it. Step 3: Repeat. Stop wasting time in meetings. P.S. How many meetings do you have scheduled today?
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⭐️ Coaching group for marketing directors → Crush your goals and advance your career. 💬 DM me "GROUP" for details.
One thing every marketing leader should do today: Step 1: Choose a meeting scheduled for later. Step 2: Cancel it. Step 3: Repeat. Stop wasting time in meetings. P.S. How many meetings do you have scheduled today?
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Looking to maximize your marketing ROI in the new economic environment? 💼 Check out these top 5 field marketing tips in this insightful blog post from American Marketing Association (AMA) San Francisco Chapter. 🚀 https://ow.ly/ijS150PZGvq
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1-Week Out! Next Thursday I get to present to Club Ichi about how to stand up a proper field marketing org. Growing the events team from traditional Trade Shows into targeted field marketing isn't as complicated as it might seem if your strategic and intentional. It's Thursday May 30 11-12:30pm CST via Zoom 🖥 🎓 Instruction: Learn to answer the questions...How is field marketing different from regional marketing? How can you consistently implement programs across regions? How do you measure success? How do you scale the program? ✍ Workshop: Evaluate your current program, identify the assets that can be "rinse and repeat" and the ones that need to be customized per program, and identify the staffing and reporting needs required when expanding a field marketing program. Registration now open! https://lnkd.in/gBG6vRpE
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Chief Evangelist at FMG Suite | Marketing + Finance+ Tech | Investment News 40 Under 40 | WealthManagement.Com “10 to Watch” | ThinkAdvisor Luminary. Follow me for marketing strategies to grow your advisory firm 🚀
I'm a few weeks late in sharing this news (I was sick with the worst case of the flu I've ever had and then we immediately went on a family spring break trip to Marco Island) But I just had to say 🎉 Congratulations to everyone at FMG for being recognized as "Practice Management Solutions Provider of the Year" by Wealth Solutions Report I'm so proud of the entire FMG team and see everyday just how hard they all work to constantly make both the tech product and services better and better. As many of you know, my husband Ryan Russell created Twenty Over Ten, an FMG Company back in 2015, and at the very end of 2020 we were acquired by FMG Over the last 3 years, I've seen first hand how tirelessly the whole team works. We are always looking to see what new marketing strategies, tech or solutions we should be incorporating and then getting it done (with more to come, always). 👉 In fact, we just recently launched a new Premium website offering (incorporating all the Twenty Over Ten product and design components), 👉Our "Do It For Me" marketing program pairs you with a marketing strategist on our team who will execute a customized editorial calendar for you each and every month (developed by Susan Theder), 👉 And if you want to start using webinars to grow - we have pre-built event kits that give you the slides, scripts, and everything else you need to host! So if you haven't checked out FMG in a while - now is a great time to take a look! And if you are part of the Michael Kitces Member-Only Section, you can get an exclusive look this Friday during thire Software Showcase. I'll be on hand live to answer any questions you have in the comments - I hope to see some of you there! (If you are not a Kitces member and want to see it - ping me!)
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Personal Injury Partner at Cooper Hurley Injury Lawyers. Helps people injured in car, truck and motorcycle accidents
1moDo you want me to put that on my to do to remind you?