Casey Canevari, MTA’s Post

It's been a whirlwind of a year so far on the Canada side of the Brand USA team. We started with our first-ever MegaFam, then IPW, and finally our first-ever Canada Connect, in which we brought up 35 of our city/state/territory partners to come and traverse the country to understand what it's like to work in the Canadian travel trade landscape. We started with industry panels, then a full day of B2B meetings in Toronto before we trekked onto Montreal and Calgary for travel advisor events. It was quite the labor of love and could not have been done without the great team at Brand USA, especially Katie Streater, Jackie Ennis, Mimi Jung, and Thanh Nguyen. We also got some pretty good press pickup! https://lnkd.in/eTU53D4X https://lnkd.in/eHa_XEMq https://lnkd.in/eqzmWhDT

Well, I know that I am a bit behind, but I would be silly to not post about IPW this year! As the proud premier sponsor, Brand USA welcomed over 5,700 participants from over 70 countries to the largest U.S. tourism industry event. I had the privilege of presenting the latest trends in the Canadian market— the largest international market for US travel, with over 20.5 million visitors in 2023! A big thank you to U.S. Travel Association, Los Angeles Tourism & Convention Board, and Visit California for being such great hosts. #IPW2024, #DestinationMarketing, #UStravel, #USTourism

Check out the wrap video from the inaugural Canada MegaFam. I can't believe that was over a month ago!

I love my job and helping out DMO partners show all that they have to offer! #dmo #partnerships

I'm thrilled to share my latest accomplishment and biggest thus far with Brand USA. The inaugural Canada MegaFam was a huge success, with over 55 travel advisors from across Canada joining hosts from Brand USA and Air Canada on 6 different itineraries across the U.S. at THE SAME TIME! It was an incredible experience to see everyone come together for a grand finale in Houston where they pulled out all the stops. Katie Streater and I feel so proud to have been a part of it all! For more details, check out the article below. #MegaFam #Brandusa #tourism #DMO #Houston #texas #partnerships

What a ride these past few weeks have been with Brand USA, Collette, and the entire Canadian travel agent network from coast to coast. We ventured to Ottawa, Halifax, Winnipeg, Edmonton, Calgary, and Vancouver in a matter of two weeks, showcasing the great outdoors of the United States through the big-screen film "Into Nature's Wild". In the process, we trained over 400 travel agents on all the travel trade resources available to them and logged 16 flights and over 13,000 miles flown. Not to mention we took the film's star, astronaut John Herrington along for the ride too! Talk about getting to learn how to do your job quickly! #travel #tourismindustry #tourism #canadatourism #usatourism #training #gettingthingsdone #publicspeaking #usatravel

I haven't posted in a bit, mainly because I am learning the ropes of my new job and creating strong relationships in the travel trade market in Canada and naturally it has taken a lot of my time. This has been a whirlwind for me and I am happy to share this post with you as it showcases the international collaboration that I am proud to be a part of. Check out a bit about the Discover America Canada annual general meeting and the insight I shared from Brand USA and other great insight from Raina Williams at Expedia Group. #travel #collaboration #tourism #learning https://lnkd.in/dyTCHGF8

It's a great feeling to meet with passionate tourism counterparts and do wonderful things with the Canadian market to aid in tourism recovery for two nations. This past week in Montreal and Toronto was packed full of meetings that generated great ideas, created potential for new partnerships and helped create a path for several teams in our organization moving forward. Grateful for Brand USA, Discover America Canada, and the countless other partners we met with this week. #tourism #tourismrecovery #getoutandtravel #partnerships #tourismmatters #canada #grateful