Cara Harbstreet, MS RD LD’s Post

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Registered Dietitian, Owner at Street Smart Nutrition

#Dairy + #fruit = the flavorful, nourishing combo we needed? Maybe...just check out this innovative new concept from Dairy Farmers of America. As a dietitian, I've been advocating for 100% fruit juice for years at this point, it's a form of fruit that's often overlooked. Most of the time, my clients cite the lack of fiber but there's also a continuous misconception that it contains added sugar (100% fruit juice does not). And milk is chock full of key nutrients we all need, including some key electrolytes that can help with hydration. As a former athlete and active adult, chocolate milk is always one of the first things I reach for after a summer workout! This is exciting to the food science nerd within me, since no one wants to drink a curdled milk product. Plus, developing a palatable flavor with no added sugar is a big achievement. But I'm so curious how this will be received by consumers. With input from social media users, I think it tapped into a few trends and opportunities. But as with any new product, taste will be the true test! I'd love to sample this at some point, but also want to know your thoughts. Do you think health-conscious parents and families will go for this?

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While dairy and fruit juice might not be your first choice for quenching your thirst, a new beverage developed by Dairy Farmers of America food scientists could change your mind. Introducing Very Cherry Berry Dairy, a kids’ drink that blends the essential nutrients of dairy with the natural sweetness of fruit. While the commercial future of this drink is still being finalized, we are excited by the opportunity and innovation this presents for dairy. This unique beverage uses cultured dairy protein and heavy cream powders sourced from the high-quality milk of our farmer-owners. The use of powdered dairy, instead of fresh milk, effectively addresses the challenge of mixing dairy with fruit juice, ensuring a smooth texture and delicious taste without the curdling caused by fruit's high acidity. Remarkably, this refreshing drink contains no added sugar, making it a health-conscious choice for parents and children alike. The idea for Very Cherry Berry Dairy was inspired by consumer insights from social media platforms such as Instagram and TikTok. These insights revealed a growing awareness of nutrition among parents and a demand for healthy, kid-friendly recipes, highlighting a market need for a wellness drink that kids would love. With more than half of U.S. children not getting adequate hydration, this innovative beverage offers a tasty, health-conscious solution with natural electrolytes from dairy and a flavor that appeals to both kids and adults. Creating products that consumers crave is one of the many ways we bring value to our farmer-owners. Props to DFA for developing a new, intriguing and relevant product! #Dairy #VeryCherryBerryDairy #Juice #Milk #Innovation #FoodCombos #WeKnowDairy

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Jessica Brady

Marketing and Communications Manager at Heritage Co-op

1w

I think my daughter (3yo) would like this! She already likes smoothies and drinkable yogurts, this sounds like a similar concept

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