Candace Oxley’s Post

Leveraging cultural capital when entering new international markets was one of the many topics explored on stage at Traffic Sales And Profit in Atlanta, Georgia, USA, alongside Izzy Obeng and Demi Ariyo, expertly hosted by Dr. Raphael Sofoluke. TSP was truly a unique experience, especially with the audience engaging so enthusiastically to show the value they found in the session. Lamar Tyler and Ronnie Tyler have created the most dynamic, warm, intelligent and engaged community of exceptional entrepreneurs. Discussing the nuances in consumer preferences and habits among Black and Multi-Ethnic consumers worldwide has become one of the most fulfilling aspects of our work at TreasureTress. This passion stems from my own experiences. A trip to China, where I lost my haircare products, highlighted the privilege of living in places like New York with easy access to a wide range of beauty products. This frustration and sense of injustice led to the founding of TreasureTress. In the UK, Black andMulti-Ethnic consumers have often been what I consider to be an “invisible demographic”. When I sought data to validate my business idea, I found none. So, we created and released our own report, which is now referenced by major firms like Mintel. Our white paper is still available : https://lnkd.in/dGAr7E4g If you’re interested in being a part of our next report and are UK-based with textured hair, please complete this form: https://lnkd.in/egxP8-PV Looking forward to continuing this conversation and sharing more insights on Black and multi-ethnic consumer behavior globally. If I’m not mistaken, I think this now makes me officially an #InternationalSpeaker #consumertrends #BlackBritishConsumers #Multiethnicconsumers #culture #culturalcaptial #tsplive2024

Conquering the Latino market in the United States is crucial for American companies due to the increasing influence and purchasing power of the Latino population in the country. The Latino market represents a significant demographic segment with great growth potential, as it is expected to continue expanding in the coming years. Companies that manage to understand and meet the needs of this diverse and evolving market can increase their customer base, enhance their competitiveness, boost their sales, and expand their presence in a key market for the U.S. economy. Moreover, reaching and building strong relationships with the Latino community can improve the companies' reputation and foster diversity and inclusion in their operations, which in turn can lead to long-term benefits in terms of customer loyalty and sustainable growth. If you want to captivate this market, contact us! www.loyalmp.com #latinomarket #BusinessUSA #AmericanBusiness #USCompanies #Enterpreneurship #SmallBusinessUSA #StartupAmerica #BusinessOwners #MadeInUSA #CorporateAmerica #InnovationUSA

Exciting News! Today marks the launch of the WH? Exciting News! Today marks the launch of the WH? WAR campaign, a powerful initiative brought to life by a collective of entrepreneurial women from diverse backgrounds and nationalities.Our mission is to share messages of inspiration, providing understanding and support for those grappling with feelings of disgust, fear, and loneliness amidst the current climate of war, violence and insecurity. The universal truth is that nobody desires war, whether it's within our homes, on a global scale, or in our personal relationships. We firmly believe in the potential for a different, more harmonious approach.Help us amplify the call for change. Always remember, change starts with each of us, and our collective impact is magnified when we stand together.Would you like to follow WH? WAR? Please look in my comment. WAR campaign, a powerful initiative brought to life by a collective of entrepreneurial women from diverse backgrounds and nationalities.Our mission is to share messages of inspiration, providing understanding and support for those grappling with feelings of disgust, fear, and loneliness amidst the current climate of war, violence and insecurity. The universal truth is that nobody desires war, whether it's within our homes, on a global scale, or in our personal relationships. We firmly believe in the potential for a different, more harmonious approach.Help us amplify the call for change. Always remember, change starts with each of us, and our collective impact is magnified when we stand together.Would you like to follow WH? WAR? Please look in my comment.

I recently hosted an event for the Female Founders Collective (Carli Roth, Rebecca Minkoff, Alison Koplar Wyatt) at my home in Denver. When I offered to host, my house was under construction, but it was slated for completion with time to spare. (Maybe you can see where this is heading.) Well, things (and schedules) did not go according to plan, and as the event rolled around, it was clear that we might be meeting in the middle of a hard hat zone.   But I wasn’t going to back out – I’d made a commitment, and now it was time to make lemons out of lemonade. When I stood up in front of the assembled group and thanked everyone for coming, I addressed the elephant (and sawdust) in the room.    Sure, I was a little self-conscious that my house wasn’t Insta-perfect – especially as someone who built a name in luxury event planning. But a lot of entrepreneurship is about progress, not perfection. You have to keep putting yourself out there, even when you don’t feel ready because there is a limitless source of energy and knowledge to tap when you come together in-person and build community.   And, of course, no one else had even noticed the bits and pieces of the house that weren’t polished yet. But what they HAD noticed? My choice to lead with vulnerability and show that it’s okay if things aren’t perfect because it gives everyone permission to be where they are (instead of stressing about where they think they *should* be). And that choice set the tone for the event, which ended up being a beautiful conversation among women who are bringing their ideas into the world.   Progress over perfection. How would you like to implement this better in your life or business? Share in the comments! #femalefounders #progressnotperfection #vulnerability

These women are more than just salespeople; they're leaders, mentors, and changemakers We're so honoured to celebrate them this week. These queens come from different backgrounds and have unique specialities, but they all share one thing in common: They're passionate, driven, and dedicated to success. Meet; Sandra Adeyeye Bello: The mastermind behind the Money Woman International movement, empowering women globally through financial education. Amb Dr Ishioma Elora Onah CBAP,ACIPM,MED,MMP,FCIMN: A sales strategist with over 20 years of experience, helping businesses grow and reach their full potential. Abigail O. Odelade-Joshua: The "10X Queen" who helps entrepreneurs build thriving businesses and secure a strong financial future. Kate Agbontaen: A digital marketing whiz who crafts captivating content and social media strategies to take brands to the top. Aminat Adelabu: A sales superstar with a knack for turning "no" into "yes" and driving revenue growth. Whether you're a seasoned sales pro or just starting, these women have valuable lessons to share. They are paving the way for a new generation of sales leaders. They're showing us that with hard work, dedication, and the right strategies, anything is possible in sales. Let's celebrate these amazing women and all the Queens of Sales out there making a difference 🤍 #queenofsales #salesprofessionals #womencommunity #sales #digitalsales #techsales #womeninbusiness #entrepreneurs

Running a business on your own is tough. You’re making a hundred decisions a day, trying to figure out the next big move, and constantly chasing new clients. It can feel like a never-ending battle. But guess what? You don’t have to do it alone. I started Bold In Business last year because we saw brilliant Black female entrepreneurs who needed a space to connect, learn, and grow. It's not just about networking; it's about finding people who get it. People who clap when you win and offer a hand when you stumble. After our Wealth & Wellness Summit, I wanted to go deeper. That’s why I'm excited to announce the launch of The Bold Collective – an exclusive membership community for Black female entrepreneurs who are serious about growing their businesses. It's more than just advice; it's about actionable support. 🤝🏾This community will be a game changer for Black female entrepreneurs. Now is the time we take control of our future and build together. 👩🏾💻Visit boldinbusiness.co to learn more about the membership and to join the waitlist to be alerted when enrollment opens on February 1st. 🤔If you have questions join us at one of our weekly info sessions held every Thursday at 7pm CST. You can register to join that session on our website as well. Your future self will thank you! #theboldcollective #blackfemaleentrepreneurs #businessgrowthstrategy #communitystrength #collaborationovercompetition #blackwomenlead #blackfemalefounders #blackwomeninbusiness

How important is authenticity to consumers?   This week, we have highlighted five key principles from our ‘Money is on Everyone’s Mind’ bulletin looking at what brands and businesses can do to be part of the solution addressing anxiety amidst rising costs:   1️⃣ Build a strategy around what unites, not what divides us. 2️⃣ Show empathy for a range of circumstances. 3️⃣ It all comes back to basic human needs. 4️⃣ Good business is good for business.   And finally, brands and businesses should: 5️⃣ Mind the authenticity gap. 🚧   People have grown sceptical of purpose driven communications, so businesses and brands need to find a way to demonstrate that their actions truly align with their words. While there are signs of fatigue, the majority are open to a reasonable volume of communication, so consider when and how much to put into the public domain very carefully.   Read the full bulletin here 👉 https://lnkd.in/eV_S4dJg #ethicalbusiness #authenticity #profitwithpurpose #costofliving #ConsumerTrends #2024Outlook #GlobalMarket

Happy Independence Day from Trend Opinion! Today, as we celebrate the 4th of July, we honor the spirit of freedom, unity, and innovation that defines the great nation. At Trend Opinion, we're proud to contribute to this legacy by providing top-notch market research and insights that help businesses thrive in an ever-evolving landscape. ✨ Did You Know? ✨ Our recent survey reveals that 72% of Americans feel more connected to local businesses when they engage in patriotic celebrations. This Independence Day, let's support our local communities and celebrate the entrepreneurial spirit that makes the USA a global leader. As we enjoy the fireworks, parades, and barbecues, let's also reflect on the opportunities ahead. With a data-driven approach, Trend Opinion is here to help you navigate market trends, understand consumer behavior, and drive growth. 📈 Stay Ahead with Trend Opinion: 🔍 In-depth market analysis 📊 Actionable insights 🤝 Collaborative partnerships Let's embrace the freedom to innovate and grow together. Happy Independence Day! #IndependenceDay #4thofJuly #MarketResearch #ConsumerInsights #BusinessGrowth #TrendOpinion

Cassandra McClure is shaping the future of clean beauty with her expertise, aiding entrepreneurs in creating unique, sustainable brands. As the market grows to $518B, her insights on authenticity and community building are invaluable. 🌿💄 Let's embrace this movement for safer beauty options. Thoughts? #CleanBeauty #SustainableBrands Original article: https://lnkd.in/eSuhQBB5

In the intricate tapestry of economic theory and consumer behavior, the Veblen effect emerges as a fascinating phenomenon that transcends time and shapes the dynamics of business and society. Named after the distinguished economist Thorstein Veblen, this effect explores the intriguing relationship between the conspicuous consumption of luxury goods and social status. In this extensive exploration, we delve into the Veblen effect, tracing its historical roots, understanding its relevance in contemporary business, and unveiling instances where it played a pivotal role, including the astute utilization by historical figures like Caesar. Read more: https://lnkd.in/dVjPUF5T