Cancer Research UK (CRUK)’s Post

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Relationship Manager at Cancer Research UK

We are thrilled to announce that Cancer Research UK has been named the most loved charity brand of 2024, according to Savanta's BrandVue report. This is a testament to the impact of our unwavering commitment to beating cancer and our refreshed brand. The results are based on 60,000 interviews conducted over the past year through Savanta’s BrandVue study, which tracks sentiment towards approximately 120 brands. Brand Love is determined by the percentage of people stating that they 'love' a brand, based on a seven-point scale ranging from love to hate, with an additional option for those unfamiliar with the brand. Data from BrandVue Charities reveals that 43% of the UK say they have friends or family impacted by cancer. It is unsurprising then that this year’s rankings highlight the continued dominance of healthcare charities. Together, we want to continue making greater progress - bringing hope to people everywhere affected by cancer. We extend our heartfelt thanks to all our supporters for their ongoing support and collaboration. Together, we are beating cancer. #cancerresearchuk #research #mostlovedcharitybrand2024

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