Campaign Middle East’s Post

WebEngage's Robert Novotny shares strategies that can be employed to optimise GenAI for an effective and personalised customer experience. #GenAI #CX #strategies

 “Claus Adams and I have known and respected each other for many years. He is an advertising icon not only in the region but in the industry as a whole, said, Steven Hetzer, CEO & Founder of sweetwater mea. #middleeast #agency #appointments

“At Five Guys UAE, we pride ourselves on maintaining a strong and consistent brand identity while also embracing some creative marketing strategies,” said Dina Jreissati, Senior Executive Vice President, Marketing & Communications, Shamal Holding. Five Guys International Dubai Airports #storelaunch

Hello! Arabia and Hello! Indo-Arabia relaunched in the UAE. Published by Abunduntia UAE and distributed in the UAE by Jashanmal, the brands will run an online portal and a monthly print edition. While Hello! Arabia will focus on celebrities and the social life in the Middle East region, its Indo-Arabia site will focus on the life, glitz, and glamour of Indian celebrities making waves on a global scale. The June editions of both the publications have been released. #Media #PrintMedia #OnlineMedia

Contrary to the prevailing notion in other societies that culture is a barrier to innovation and economic progress, the Kingdom remains deeply entrenched in its culture and traditions, says entourage marketing & events's Bana Homad. #saudiarabia #focus #culture

The marketing industry is in a state of flux – That's the one thing that CMOs, heads of marketing, and agency leaders actively building brands, overseeing market research, analysing data for campaign design and execution, and driving ROAS and the bottom lines up the hill agree on.   However, there are some changes within the flux that haven’t quite gone down well and are causing a bit of acid reflux: The phase-out of third-party cookies, stricter GDPR and CCPA privacy regulations, dynamic pricing models, immersive experiences, and customer service chatbots.   On a more positive note, there are other changes within this flux that have been digested well by the industry: The shift to digital platforms, e-commerce and social commerce, and the way the world consumes information, is influenced by people, and finds entertainment have completely redefined the way brands and marketers alike understand consumer behaviour, engagements, emotions, loyalty, and path to purchase.   This brings up the real question: Are marketers keeping up with the flux within the industry?   Accenture Song's Kristine Lasam, MCH Global's Saheba Sodhi, 6thStreet.com's Hitesh Malhotra, and KROHNE's Jonathan Hirasawa Ashton speak to Campaign Middle East editor, Anup Oommen.    Read the full story here.

A world without mainstream social media to communicate updates to consumers seems like a dystopian marketing nightmare.   Campaign Middle East spoke to Miche Whitehouse, the Head of Regional Brand and Digital at Lush Middle East, at LUSH Fresh Handmade Cosmetics - MENA to understand how the brand remains front-of-mind without social media marketing. Give the article a read and let us know what you think in the comments below. #Lush #BigTechRebellion #marketing

MDLBEAST's Haneen Abdulaziz shares how marketers can find success with their Saudi social media campaigns. Haneen calls for marketers to consider the Saudi audience's cultural background, preferred language and dialect, appropriate casting choices, and more. Read the article here.   #Marketing #SocialMedia #Campaigns #SaudiArabia

“We are pleased to welcome Mashkoor Ahmed and Akarsh K. to our team,” said Yash Ganatra, Director at Alternative Digital Agency. “Their expertise will strengthen our ability to provide innovative digital solutions that meet the evolving needs of our clients.” #appointment #digital #agency

Flowwow's Irina Tatarinova shares practical tips on how brands can leverage this platform to boost organic growth. #pinterest #genz #marketing