Campaign Monitor by Marigold’s Post

We’re thrilled that Info-Tech Research Group has named Campaign Monitor by Marigold as the highest rated software in this year’s annual Email Marketing Data Quadrant Report. The Software Review report, which evaluated 20+ products and is based on honest feedback from real users, recognized Campaign Monitor as best in class, awarding us the highest overall scores for Composite, Vendor Capability and Product Features. Download the full report here: https://lnkd.in/eBTKXcmP. #relationshipmarketing #customerexperience #awards

The hard truth: Transaction-based loyalty programs simply reward the transaction. Their “give-to-get” model does little to actively build relationships and even has the potential to become a mere accompaniment to normal spending behaviors. Loyalty should be doing more. We’re providing advanced strategies to help you advance your loyalty program. https://lnkd.in/gn7fNTGj #relationshipmarketing #loyalty #advancedloyalty #marketingtips

Personalization is essential to building relationships - but when does personalization start to feel like an invasion of privacy? Learn how to strike the balance between "Hi, {First Name}" and creeping customers out: https://lnkd.in/eZMiw_e5

Spam? Not here. Avoiding email spam traps is critical if you want to maintain a good reputation with major Mailbox Service Providers. If your emails continuously trigger spam traps, it signals to MSPs that your email practices may not be compliant or trustworthy, which can damage your sender reputation and affect deliverability across campaigns. Check out this guide to get the lowdown on how and why spam traps are flagging marketing emails as spam. https://lnkd.in/gx--XxQ9 #relationshipmarketing #emailmarketing #email #spam #marketingtips

Back-to-school is almost here! Be prepared with our guide The Relationship Marketer’s Guide for Back-to-School in 2023 . Learn the strategies that will win over today’s digital savvy consumer this season. https://lnkd.in/g4FVxzw7 #relationshipmarketing #loyalty #emailmarketing #personalization #zeropartydata

“You can think of zero-party data as the secret sauce that allows a brand to be genuinely personal in their personalization.” Hear more insight from Nick Watson on zero party data's role in marketing in Loyalty360: https://lnkd.in/exdMpAmd #relationshipmarketing #zeropartydata #personalization

Let’s face it: Inboxes are flooded with countless promotional emails. But email is still one of the most effective ways to reach your customers, with 52% of consumers citing they’ve made a purchase directly from an email in the past year. Not to mention email outperforms banner ads and SMS by 108%. Brands must focus on standing out in their customers’ inboxes. Unlock the secrets to successful email marketing here. https://lnkd.in/giZ8fr-H #relationshipmarketing #emailmarketing #marketingtips