Cambridge Disinformation Summit’s Post

📊 As the 2024 political season approaches, it's poised to reshape the media landscape like never before. With record-breaking ad spend and groundbreaking advancements in AI-generated content, the challenges and opportunities abound. Some of the top priorities include navigating inventory scarcity and safeguarding brand reputation amidst divisive content. Want to stay ahead? Uncover some key insights and strategies in this article to prepare for the political season! #PoliticalAdvertising #MediaTrends #MarketingInsights

The future of advertising through the female-lens just turbocharged an already powerhouse team 💥 Best news of the day (especially as I'm having a really shitty day on the 'no adult content' business infrastructure front over here at MakeLoveNotPorn) - congratulations Arielle Garcia on joining Claire Atkin and Nandini Jammi as Director of Intelligence at Check My Ads Institute! 'Garcia made waves last year when she publicly resigned her role as UM Worldwide’s chief privacy and responsibility officer. She was brutally honest about her struggles to reconcile her values with the imperatives of the large agency holding company model – a model rife, as she wrote in a column for AdExchanger, “with competing interests and conflicting loyalties, shackled to the industry status quo by dysfunctional interdependencies.” But if there’s one thing that Check My Ads is not, it’s shackled to the industry status quo. Check My Ads exists to shine a spotlight into ad tech’s dark corners. ... Which rocks do you plan to flip over with your research? It’s still early, and I don’t want to be too prescriptive, but I can say we’ll be digging into data-enabled harms. Basically, the fact that marketers are effectively paying for bad data to reach fake people on unsafe sites while democracy dies.' Allison Schiff AdExchanger https://lnkd.in/e-nrTMqW #FundFemaleFounders #adtech

We had the opportunity to hear about the Association of National Advertisers study while in #canneslions2023 - now that the dust has settled, and we have read the full FIRST LOOK, there are a few things we should assess and react to... 1. Information Asymmetry in Advertising - A Roadblock to Transparency in Advertising. The ANA study (link below) reveals how imbalance in quality of information can lead to inefficient decisions and substantial waste in media investment. How are you working to ensure transparency? #ProgrammaticAdvertising #Transparency Christine Moore Bill Duggan https://lnkd.in/etw3q9zJ

🔔 New CERS-blogpost 🔔 🚨 Unveiling the Dark Side of the €625 Billion Digital Advertising Market 🚨 In the blog post, Assistant Professor Carlos Diaz Ruiz exposes the dark side of the digital advertising market, revealing how it fuels misleading online content. Shockingly, social media platforms profit from disinformation, while brands unknowingly fund fake news and hate speech through ad tech firms. 🗣️📢 The blog post urges digital marketers and advertisers to stop overlooking how their ads and budgets support misleading information, emphasizing the urgent need for responsibility in the industry. 📖 Read more about the in-depth research findings on the CERS blog https://lnkd.in/dtJtg43N #DigitalAdvertising #Disinformation #socialmedia

Great piece by Mike Shields!  I'm glad he asked if ad tech is dying, and I'm glad he framed that way. It's clear that *something* is happening, but I find that conversations about the disruption we're seeing tend to get stuck inside of one silo or another. Asking if ad tech is dying is a good way of pulling together a holistic view. #adtech #thoughtleadership

You've probably heard me and Maja Milicevic talk about the 3 programmatic epochs: the three 7-year periods since the introduction of programmatic that have defined the current advertising era. During this time, we've seen a fundamental re-wiring of mass media from curated broadcast to algorithmic and with direct connections. We're at the tail end of that last 7-year period now which means we're getting ready for a new 'rewiring': I am bullish on our ability to innovate and to once again reinvent the adtech layer so we can unlock new commercial advertising opportunities that fit what consumers and advertisers need better. So when Shields emailed me with an adtech fear this week, I turned on the optimism jets et voila! :) Let's build. #adtech #martech #innovation #advertising #monetization #evolution

New research conducted by Carnegie Mellon University and Stanford University looked at the quantity of ad placements from brands within misinformation websites, ultimately funding the website operations. They found that there is a staggering amount of widely trusted brands who, because of the advertising agencies used, end up advertising on these type of websites. With all of the negative implications, the researchers, including Prof. Ananya Sun, propose a few interventions such as improved transparency for advertisers! 📚 Interested in reading more? Click here! ➡️ https://bit.ly/4b0n5Kk

While I was in the gym today, I listened to an insightful episode of The Future of Media Explained podcast with Dominic Ponsford and Jim Edwards, diving into the turbulent evolution of online advertising and its profound impact on news media companies. The link to it is below, and I highly recommend it to anyone who wants to connect the dots between the very bright future that we saw in the news media industry a bit over 10 years ago and how we ended up with so many challenges and concerns about the future as we are now in 2024. 2011 was seen as a golden age for digital ad spending on the open web. All browsers supported cookies, enabling efficient ad targeting. Google and Facebook drove significant traffic to news sites that support high-quality journalism. But a downturn began in the past 3-4 years, probably starting with the pandemic. Economic challenges, ad tech changes, and a shift towards social media and video content started negatively impacting publishers. Platforms like Google and Facebook have reduced the prominence of news in their algorithms, cutting off a vital traffic source. Advertisers are increasingly starting to avoid news content about pandemics, wars, and geopolitics, leading to a significant revenue drop for news publishers. A generational shift started to manifest itself with mobile and video content (TikTok, Instagram Reels) is undermining traditional text-based journalism. And now retailers have started to eat another part of the cake with retail media networks. There are still working models that publishers need to work harder on: 1. Subscription Models: Building robust subscription services. 2. First-Party Data: Collecting and leveraging first-party data to target ads more effectively and without 3rd party cookies. 3. Exploring emerging platforms like Substack (mainly for smaller publishers), which offers a sustainable revenue model through a combination of subscriptions and advertising. What can be wider adaptation strategies: 1. Content Diversification: Adapting to video formats and new social media platforms while maintaining journalistic integrity. 2. Innovative Ad Tech: Utilizing advanced targeting mechanisms and ad networks (private marketplaces, contextual targeting). 3. Collective Bargaining: Asserting copyright against AI content scraping and potentially negotiating better terms with tech giants for content use. Despite the challenges, the future holds opportunities for those willing to innovate and adapt. In the next 10-20 years the evolution of the media landscape might just lead to a more resilient and diversified industry. https://lnkd.in/evFX6K6m #MediaTrends #DigitalAdvertising #Journalism #Innovation #Tech

Together with Shunyao Yan and Klaus Miller, we delved deep into understanding the impact of Ad Blockers on news consumption. Our rigorous research has been recognized and accepted by the Journal of Marketing Research, and I'm elated to share that AdGuard has featured our findings in their blog.   Read the Adguard feature here: https://lnkd.in/eWX-x5D7   For those interested in an in-depth analysis, our full paper is accessible in an open-access format at Journal of Marketing Research:   https://lnkd.in/euVTjafy #AdBlocking #Newsconsumption  

In order to succeed in the ad #monetization field, websites shouldn't contain advertisements that might be intrusive or misleading, not to risk a decrease in the publisher's credibility 📉. However, distinguishing potentially harmful ads from exceptionally persuasive ones can be challenging 🤔. Our recent article explores the differences between the quite commonly applied fallacies in advertising and the often prohibited false advertising.  If you would like to get insights into Google's policies regarding that matter, as well as receive guidance on how to handle advertisements that may violate them, get familiar with our elaboration 👉https://lnkd.in/dQ7p3XdR #fallacies #falseads #google #googlepolicies #digitalpublishers #adearnings #adrevenue #admonetization