Caley Lewis, MBA, MPM’s Post

Free Ad-supported Streaming Television: F.A.S.T If you know you know. If you don't.... lets help you know as it is GROWING and a big part of the "all screens" TV needed in a strong marketing campaign. This is where data meets TV. #effectvemp #effectvinsights #streamingmedia #fastchannels #marketingandadvertising Read this B&C news article: https://lnkd.in/eEji8P4n

More streaming and digital TV companies are adjusting their policies to allow political advertising, contributing to the huge increase in political ad spend in the U.S.

Streaming services are revolutionizing the TV advertising landscape, offering marketers unprecedented targeting capabilities and broader reach. With the internet as its backbone, streaming enables more interactive and shoppable programming, surpassing traditional linear TV's broad national reach. This evolution presents unique opportunities for enhanced sponsorships and commerce integration. However, the challenge lies in not replicating the linear TV experience with excessive ad breaks. The focus is on creating a seamless experience for consumers, allowing them to quickly act on what they see without frustration. #DigitalAdvertising #MarkeingData #TargetedAudiences https://lnkd.in/g-HbdVSZ

Great results that show the breadth of content and ease of use in streaming content.

What constitutes streaming versus linear TV? 📺 🤔 Is it about how content is delivered or when it's watched? Our latest blog dives into the blurred lines of the two advertising channels, examining the differences between measurement and buying practices – and ultimately advocates for a single categorization of convergent TV. https://lnkd.in/gKX-ii-c #TVAdvertising #ConvergentTV #StreamingTV #LinearTV

My FAV Cox Media marketing campaign for clients: Live Sports like VGK games, Raiders, and Aces + targeted steaming campaign = Connections That Grow Your Business #coxmedia #smallbusiness #tvadvertising #digitalamarketing #digitaladvertising #marketing #lasvegasbusiness #streaming #vgk #raiders #aces #mondaynightfootball

They say change is the only constant in life - but does the same ring true for television? We’ve put together a guide of the five trends that will shape the CTV landscape in 2024. Here’s a sneak peak of what you can expect from the year ahead: ➡️ Broadcasters still prime-time players ➡️ Going beyond the screen ➡️ To binge, or not to binge? ➡️ AI is not a short-lived fad ➡️ Privacy makes the world go round Want to check-out our insights in full? Head to The Drum for all the information: https://lnkd.in/e-g9Xbd6 #CTV #ConnectedTV #Streaming #Broadcasters #Trends #Predictions

Combining streaming and traditional TV advertising is a win-win for businesses looking to maximize audience reach.

Think linear TV ads break the bank? Think again. Our latest data reveals that recently, linear TV CPMs are on average, significantly lower than streaming CPMs. This presents a golden opportunity for advertisers. 🚀 Our latest blog post will answer the following questions and more: 📉What are the market dynamics that are driving down linear CPMs? 💰What do decreasing linear TV CPMs mean for advertisers?  💡How can advertisers take advantage of these current conditions? https://lnkd.in/eJ7-jCD8 #linearTV #TVadvertising #CTV

Is streaming becoming more like cable with each passing day? Viewers still have the power to decide the what and the when, but with bundles and ad plans getting thrown into the mix, it's hard not to make comparisons. #AdTier #Media #Streaming #TV