Caley Lewis, MBA, MPM’s Post

Ad market to grow 4.6% as brands priortize attention over reach according to Dentsu Dentsu Inc. is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is currently the largest advertising agency in Japan and the fifth largest advertising agency network in the world in terms of worldwide revenues. 📈 Global advertising spending projected to increase by 4.6% in 2024, reaching $752.8 billion. 🌐 Growth rate in 2024 is higher than 2023, but when factoring in media pricing inflation, it lands at around 2.5%. 💻 Digital advertising will continue to lead, commanding $442.6 billion (58.8% of the market) in 2024. 🛒 Retail media to accelerate the fastest in 2024, with a 17.2% three-year compound annual growth rate. 🔍 Precision in advertising crucial, with a focus on attention over pure reach, especially in a fragmented media landscape. #dentsu #technews #digitalmarketing #advertising #ads2024 #markipie #MarkipieDigital

Safety is of paramount importance in all aspects of life, including advertising. Kuaishou Technology is committed to providing a safe and secure advertising environment for our users and advertisers. We have taken a number of steps to ensure the safety of our advertising platform, including: 1. Using a robust system of brand safety filters to prevent ads from being placed next to inappropriate content. 2. Providing advertisers with detailed control over where their ads are placed. 3. Working with third-party verification companies to audit our advertising platform for safety and compliance. We believe that Kwai for Business is the safest and most secure advertising platform available, and we are confident that your brand will be protected when you advertise with us. In addition to our commitment to safety, SnackVideo also has a massive user base of monthly active users. This means that you have the potential to reach a large number of potential customers when you advertise with us. We invite you to contact us today to learn more about how SnackVideo can help you reach your advertising goals.

Dentsu has released its 'Advertising Expenditures in Japan in 2023' report, indicating that total Japan advertising expenditures for the year reached 7,316.7 billion yen (approximately $67.5 billion), reflecting a significant growth rate of 103.0% compared to the previous year. This figure notably surpasses the pre-pandemic levels of the previous year. With the overall market demonstrating growth, there is a clear imperative for businesses in this industry to capitalize on these opportunities and ensure their own growth. If your Japan agency is not growing against 2019 numbers, it might be worth investigating the reasons behind this trend.

ATS Singapore by ExchangeWire is happening next week - and we’ll be there! Don't miss DT's VP Brands, APAC, James Rogers on stage discussing how in-game advertising grabs more user attention - and why attention is key for brand growth! | See you in #singapore! ICYMI -> Check out what James wrote for ExchangeWire about attention": https://lnkd.in/exzqYdeZ #ATSSingapore #mobilegaming #inapp #brands #advertising

Welcome to the Attention Economy, shaping the very essence of digital experiences & strategies! The world of marketing is dominated by five massive and well-established companies. 1) UK based WPP plc. 2) NY based Omnicom grp. 3) Paris based Publicis grp. 4) US based Interpublic grp. 5) Japan based Dentsu grp. Rounding off the big five, Dentsu was founded in Japan in 1901. It has dozens of companies both in & outside of Japan with a revenue of over $6 billion. Below is a summary of the 99 page Dentsu e4m report which underlines the significant trends in the digital marketing, advertising and creative space. I have tried to add brands under each trend/category doing it right. I enjoyed reading the entire 99 page report. It’s eye catchy with good design elements and absolutely well made. You can have a look at it here: https://lnkd.in/dKwxaXQ6 #digitalmarketing #branding #advertising

We've got Japan! Well, Japan ad intelligence. One of our most requested geographies, we've added Japan coverage to our robust list of regions for Facebook and Instagram ad data. Now you can: ✅ Compare brands' creatives ✅ See historical impressions and seasonal spending trends ✅ Gain visibility into top ad spenders and share of voice ✅ See which creative types are dominating ✅ And more! And, with Japan ranking 2nd in Display and Mobile ad spend across Pathmatics (By Sensor Tower) supported countries, outside the US, this is crucial competitor data for advertisers in the region. Does your data know? Ours does. Check out our full Japan Facebook and Instagram report here: https://twrdata.co/4b5G3Rh #AdvertisingIntelligence #MarketIntelligence #DigitalAdvertising #Japan #JapanAds

Check out the latest marketing and advertising beats from Asia-Pacific in our latest weekly wrap-up! 1. The survey from Yahoo and YouGov also showed that Singaporeans who support the national team or local clubs are more optimistic about the country’s aspirations for the Unleash the Roar! project – a bid to develop a national squad that could qualify for the 2034 World Cup. ⚽ 🥅 https://lnkd.in/gewtyhYF 2. The Monetary Authority of Singapore (MAS)'s FSTI 3.0 seeks to accelerate and strengthen innovation by supporting projects that involve the use of cutting-edge technologies or with a regional nexus. 💹 💵 https://lnkd.in/gyqTrd34 3. Despite the difficult financial market conditions, Endowus has continued to experience accelerated growth with group assets now crossing US$5b. 🤝 🏛 https://lnkd.in/g3v3geNR 4. According to the data from data.ai, iQIYI.com generated a total of $180 million in gross revenue globally during the first half of 2023, securing the sixth spot among the world’s top-grossing OTT entertainment platforms. 📽 📲 https://lnkd.in/gUJcuCMM 5. The campaign by Bread Butter Bacon aims to instill trust in consumers considering a convenient second-hand phone purchase through Carousell Group’s 40-point check system that rigorously examines phone quality before being sold. 📱 📳 https://lnkd.in/gC9Sr_Fh #marketing #advertising #asiapacific ------- -[Conference] MARKETECH APAC's "What's NEXT" conference is making its debut in Malaysia this November, and will feature industry discussions on AI, customer experience, influencer marketing, digital advertising, among others. Learn more about how you can be part of the discussion here: https://bit.ly/47lsnQf -[Webinar] Our latest webinar with marketing leaders from Globe Telecom, PRIMER Group, and Emperador Distillers aims to aid marketers in navigating the hurdles and implementation strategies of AI-driven marketing strategies. Register here for on-demand access: https://bit.ly/3K6hKXk

In this extended partnership, Publicis Groupe’s Starcom teams will take the lead on strategic planning, media buying, and business transformation for all of BMW Group’s brands in their respective markets in Indonesia, China, and Singapore. Commenting on the business wins, Jane Lin-Baden, CEO of Publicis Groupe APAC, said, “We have partnered with BMW Group in the region for eight amazing years. We are honoured to be given their vote of confidence in China, Singapore, and now Indonesia. We believe that sharing a mutual goal of delivering impactful business results and delighting their customers is key to the partnership's success." A senior representative from BMW Group Asia also shared, “Broadening this partnership to include Starcom Indonesia is a strategic step and a testament to our confidence in their expertise. We anticipate their unique insights and comprehensive understanding of the Indonesian market will bring new dimensions to how we reach out to our customers and fans. Together with Starcom, we are committed to delivering exceptional customer experiences for BMW customers and are excited about achieving even greater successes across the region.” #marketing #agencymandate #luxurybrand ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

My latest piece for Campaign Asia-Pacific on how Chinese advertisers are influencing western advertising growth, what it means - and what will happen in the future. As usual, this is not investment advice. #advertisingandmarketing

Did you know that digital advertising in the Asia-Pacific region is skyrocketing? According to the #Dentsu Ad Market Outlook 2023, it's expanding at a rapid pace of 7.3% in 2023 and expected to hit 7.4% in 2024! Want to tap into this exciting growth? Connect with us at #DecenterAds today https://decenterads.com With #digital advertising dominating, reaching your audience in #APAC has never been easier. Don't miss out on this opportunity! #Advertising spending in Asia-Pacific is forecast to hit $240.9 billion in 2024, marking a 4.0% increase from 2023. Jump on the bandwagon now! #programmatic #advertisement #adtech #dsp #rtb