Caley Lewis, MBA, MPM’s Post

👀 My Monday just got a whole lot more exciting after seeing the new Sabrina Carpenter x NBC Olympics commercial! 🌟☕️ This campaign is pure genius! Combining Sabrina Carpenter's viral hit "Espresso" with the upcoming Paris 2024 Olympics is a brilliant move. It's not just promoting Sabrina's music, but also getting everyone hyped up for the Olympics in Paris 🇫🇷🥇 Here’s why I think it’s so smart: Cultural Relevance: Tapping into a viral song, “Espresso” keeps the campaign current and in touch with pop culture. Cross-Promotion: It’s promoting Sabrina Carpenter, the Olympics, and Paris all at once 🤝 Humor and Relatability: Sabrina was DISNEY ACTOR! Using her playful reference makes the campaign engaging and shareable to the young audiences. Broader Appeal: Reaching a younger, diverse audience through the popularity of a pop music star. Memorability: This unique angle makes the campaign stand out and be remembered. 👀 5 MILLION views on IG in just AN HOUR! such a great example of a cleverrr marketing campaign! #Marketing #Advertising #Olympics2024 #SabrinaCarpenter #Paris2024 #Peacock #CreativeCampaigns

There is an opportunity based on growth and the importance that has happened in women's sports, the great challenge is to move from tactical communication to a profit-building strategy. https://lnkd.in/gcnkkY_M

🌍🏆The online world has been abuzz with excitement over the Emmy, Golden Globes, and Critics Choice Awards. Anyone active online during this period likely came across a post or two about this topic which collectively earned over a million mentions across various platforms. 📲 This simultaneous occurrence of the three major ceremonies didn't just boost the anticipation but also amplified social media discussions 💬. The internet became a lively forum, buzzing with nominee analyses and debates over winners. Among the numerous highlights, the 'Barbieheimer' competition once again captured the internet's attention. With conversations consistently revolving around these two films that were trending all the time. Directed by Greta Gerwig Barbie led in online mentions, while Christopher Nolan's masterpiece dominated the awards. Another standout was Ayo Edeberi from the acclaimed series The Bear. The actress not only won her first awards at all three ceremonies but also became a universal favorite, generating over 200,000 mentions single-handedly. 🌐 This huge online engagement is a golden opportunity for brands💡Events like these create a dynamic landscape for interaction. It's a great moment for brands to go beyond traditional marketing methods connecting with audiences through shared interests and collective excitement. #GoldenGlobes #Emmy #CriticsChoiceAwards #AyoEdeberi #Barbie #Oppenheimer #Barbieheimer #SocialMedia #Marketing #MarketingIntelligence #SocialMonitoring #SocialListening

New Talent ✍️ 🎉 Jim Gottfridsson joins We Are Era as an exclusive talent thanks to our Talent Manager Linnea Alsberg (who has a personal connection to the sport, having played it herself her entire life). 💫 At We Are Era, we value the passion and community in sports, and with Jim, we're excited to elevate this further. Why is this a big deal and good for you as a brand to know? Swipe ➡️ or click the links below to read more 🗞️: Resumé https://lnkd.in/d9-_ZCrE Influens.se https://lnkd.in/dRdBysyi #Influencermarketing

When you think about it, it's hypocritical of brands to show such vocal support for women's sports during major tournaments yet remain silent during their regular seasons. If they are really committed to these values, they should show it all the time. #Brands #WomensSports #Marketing #MarketingStrategy

🧠 My Top 3 Outtakes from Cannes Lions International Festival of Creativity; 1️⃣ A.I DOMINATATION 👉 If AI could take all Top 3 spots on this list, it would 👉 If it wasn't the main topic of a session, it was still part of EVERY talk & panel 👉 My take was AI is going to be hugely helpful with many efficiencies BUT also hurtful (if it continues on its current path) to minorities & yes it will take some jobs but will also create some & make others better 👉 Within my own keynote speech; 'Changing the Game for Women's Sport' I raised concerns about how AI could hinder women's sports progress by perpetuating existing bias & inaccuracies within the current sport's ecosystem (aka Correct the Internet & disregarding sportswomen's achievements on the internet) 2️⃣ A HUGE WOMEN’S SPORTS PRESENCE 👉 Even I struggled to keep track of ALL the women's sports related panels, events & personalities across the week 👉 Highlights inc. Deep Blue Sports + Entertainment Epic Women's Sport's House After-party, Meg Linehan panel with NCCA basketball star, JuJu Watkins, #MeganRapinoe & Sue Bird re-launch of their pod, A Touch More 👉 US soccer stars, UK football celebs, basketball Queen's, women's sport execs, media, investors were everywhere 👉 Correct the Internet on the big stage in the Palais & picking up awards alongside another favourite; Les Bleus x Orange: WoMen's Football 👉 Someone said to me "Women's sport has an over-representation here" although I'm not sure women's sport could ever be too represented in my mind! 3️⃣ SPORT & MUSIC (CULTURE) REIGN SUPREME 👉 No matter how much people were paying, earning or spending, Sport + Music triumphed 'cool' 👉 The hottest events, the most talked about people, the coolest spaces were sport + music! 👉 #SportsBeach, #SpotifyBeach, iHeart Radio gigs, chat of Taylor Swift out on a superyacht, John Legend, Lenny Kravitz , Becky Hill, Martin Garrix, Travis Kelce, Sue Bird, Rapinoe, Flau'jae Johnson, Draymond Green, Alessia Russo, Mary Earps, Lando Norris....they were the ticket & wannabe friend on everyone's list 🥐 Merci Cannes, you sure were something! #sportsmarketing #womensport #creativity

👀 A New Framework for Women's Sport. 💡Last week at Cannes Lions International Festival of Creativity on stage, I coined Team Heroine 4C's to Supercharge Women's Sport, a re-work of the popular 4C's Marketing Framework where brands look through the lens of their Consumer, Company, Category & Culture to help inform their marketing strategy. 🚀 During my keynote speech, I made the argument that despite all the recent hype around women's sport, from record-breaking women's headlines to #CaitlinClarks 3-pointers, women's sport still remains years off where we want to be. 🕖 The bias & overhangs from historic systems that were originally set up with men in mind continue to ripple into the sport's landscape & hold the women's game back. 💻 And as we look to a future with AI, which takes existing bias & inaccuracies and amplifies them in society, the status quo isn't going to cut it. The status quo isn't going to get us to where we want to be, fast enough. 💥Instead, we need to hi-jack the system & supercharge the growth of women's sport. 🌱 The good news is that women’s sport is perfectly positioned to be turbo-boosted with 4 foundation pillars that are embedded in its DNA. These 4 pillars are: 1️⃣ Courage 2️⃣ Creativity 3️⃣ Community 4️⃣ Collective Action Team Heroine's 4C's to Supercharge Women's Sport is a planning framework for Marketers to apply to their brand campaigns around women’s sport which has Courage, Creativity, Community & Collective Action at the core of thinking. You can read more about my 4C's Framework below which outlines each C's; 👉 Context 👉 Goal 👉 Application 👉 Use case example 🔶 https://lnkd.in/g79KnPmA 🔶 💭 I'll be sharing more examples of brands & organisations playing in the women's sport space & how their campaigns relate to the 4C's so be sure to follow me here on Linkedin for more use-cases. #sportsmarketing #womensport #womeninsport

Great few days enjoying the madness at #Madfestlondon last week. Full of inspiration, boldness and connections. Here are the top 10 things, I took away with me. ✅ CMOs need to better understand technology ✅ When it comes to ideas, it’s important to ask "why not?" ✅ Sitting on a toilet can help you raise money (well it does if you're Who Gives A Crap) ✅ Liquid Death are taking marketing to new levels of extreme ✅ PepsiCo are creating meaningful experiences, tapping into pop culture and connecting with today’s generation of music, gaming and sports lovers ✅ ASICS EMEA are challenging elitist obsession in sports marketing by focusing on mind over body ✅ Lucky Saint | B Corp™ continue to break the rules of drinking by tapping into unique partnerships and innovative marketing tactics ✅ We need to scrap the why and focus on our 3 what’s - skillset, product, and community - Huib van Bockel ✅ We should 'Be more Bee 🐝', especially when it comes to creativity and communication - Rory Sutherland ✅ We're not as mature as we think when it comes to AI - Becky McOwen-Banks MBA Great event as always Dan Brain Ian Houghton Harry Clark Clare Povey Luke Wilcox and the team. Can't wait to next year. #Marketing #Creativity #Tech #Connections #Ideas

We had the honor of kicking off the 2024 Business of Women’s Sport Summit in NYC, hosted by Deep Blue Sports + Entertainment & Axios in NYC with a qualitative insights study examining current opportunity spaces in women’s sports advertising. It was a sell-out event with consistent energy and buzz the entire day. Our research sparked meaningful conversation throughout the day around sustained growth, innovative investment approaches, authenticity, building sincere connection with audiences, and the importance of continuing to foster an inclusive landscape. It will take a collective and courageous effort to dive beneath the surface of the massive iceberg that is women's sports to fully see and understand the vast ocean waters. In the words of CEO & cofounder of Deep Blue, Laura Correnti, one thing is certain: “We (and women’s sports) are going to need a bigger boat.“ #businessofwomenssportssummit #womenssports #sportsadvertising #womenssportsmarketing #newyork #marketresearch #insights #consumerbehaviour #qualitativeinsights #iceburg

Anticipating #InternationalWomen'sDay, we're diving into strategies to monetize your personal brand. Tip 1: Offer digital products or services that cater to your audience's needs. 🤩 Stay tuned for more empowering insights! . . . . . #IWD2024 #WomenEntrepreneurs #Empowerment #internationalwomensday #personalbranding #womenentrepreneurs #digitalproducts