Caley Lewis, MBA, MPM’s Post

Beyond proud of my colleagues Vanessa Garcia and Katie Glass for getting this important program off the ground! 💪 🚀 Amazon Ads deepens relationships with leading SSPs via Certified Supply Exchange program 🎉 💡 What is it? The Certified Supply Exchange program gives advertisers on Amazon DSP enhanced access to third-party ad inventory and unique deals with leading supply-side platforms (SSPs), beginning with Magnite, PubMatic, and Index Exchange 🎙️ "By deepening our relationships with leading SSPs, we can provide advertisers more streamlined deal activations, robust signals, and reliable access to their preferred supply partners. The program aims to deliver better results through closer collaboration between buyers and sellers," said Chris Conetta, Head of Supply, Buyer Services at Amazon Ads 🔎 Learn how the Certified Supply Exchange program can help maximize ad effectiveness and drive more value from Amazon's audience insights across the open internet 📰 https://lnkd.in/gkx_Rzij #amazonads #amazondsp

Excited to share what I've been working on has finally come to life! Couldn't have done it without our great supply partners! 🚀 Amazon Ads deepens relationships with leading SSPs via Certified Supply Exchange program 🎉 💡 What is it? The Certified Supply Exchange program gives advertisers on Amazon DSP enhanced access to third-party ad inventory and unique deals with leading supply-side platforms (SSPs), beginning with Magnite, PubMatic, and Index Exchange 🎙️ "By deepening our relationships with leading SSPs, we can provide advertisers more streamlined deal activations, robust signals, and reliable access to their preferred supply partners. The program aims to deliver better results through closer collaboration between buyers and sellers," said Chris Conetta, Head of Supply, Buyer Services at Amazon Ads 🔎 Learn how the Certified Supply Exchange program can help maximize ad effectiveness and drive more value from Amazon's audience insights across the open internet  📰 https://lnkd.in/e3-ZbGym  #amazonads #amazondsp

"For the first time, advertisers can now activate unique deal packages, including Amazon Shopper Insights curated packages that index highly against Amazon first-party shopping signals on Certified Supply Exchange SSPs inventory. This extends advertisers’ ability to leverage Amazon’s proprietary insights on third-party inventory and deals through their preferred SSP relationships. Advertisers will also benefit from more robust supply-side signals required of participating Certified Supply Exchange SSPs, helping buyers more effectively reach and engage their desired audiences." Significant supply side news this morning brought to you by Amazon in collaboration with Magnite, Pubmatic & Index. My Prediction: Given the increase in sports streaming rights obtained by Amazon, (PBC, NBA, NFL) In 1-2 years time, I predict that they will take a page out of Roku & Netflix ad tech strategy--and decouple their Premium & FAST CTV supply (Freevee & Prime) for purchase on DV360 & TTD!

It’s something we have been saying in the Amazon space for years. “Amazon’s DSP shines due to its unique, authenticated insights about audiences’ retail and viewership behaviors.” – The Forrester Wave Research firm, The Forrester Wave, released their DSP report card earlier this week, listing the 12 providers that matter most and how they stack up. Amazon’s DSP is acknowledged as a leader in the rankings, with nods to the platform’s audience building capabilities, inventory, and insight tracking (AMC). But within this 28-criterion evaluation, several other elements stand-out that get us excited here at Ad Advance. “Amazon Ads has committed significant R&D to innovate its DSP, differentiating its vision and innovation for AI-driven decision-making based on a variety of uniquely strong signals,” the report states. When it comes to strategic vision, innovation, and road map, Amazon Ads maxed out the rankings. Read the full report: https://lnkd.in/gP4iYnj8

Recognized Leader! Amazon's DSP Takes the Lead in Forrester Wave Report. Exciting news for us at Ad Advance as Amazon's DSP emerges as a powerhouse in audience insights, inventory and innovation. The Forrester wave report highlights Amazon's unique strengths commitment to AI driven decision making & top tier rankings in strategic vision and innovation. Kudos to Amazon Ads for pushing the boundaries! #amazon #amazonfba #amazonppc #ppctips

Let's dive into the essentials of Amazon DSP and how it can transform your media buying game. Here are the key takeaways and reasons why integrating Amazon DSP into your media buying strategy is a game-changer: Key Takeaways: 1️⃣ Reach Audiences at Scale: Amazon DSP offers unparalleled reach, both on and off Amazon, ensuring your message resonates with the right audience. 2️⃣ Premium Publisher Access: Direct access to premium publishers via Amazon Publisher Direct and top-tier third-party exchanges expands your reach and impact. 3️⃣ Traffic Quality and Brand Safety: Automatic traffic quality and brand safety controls safeguard your brand's reputation without additional costs. 4️⃣ Reserved Premium Inventory: Gain access to exclusive premium inventory through Deals, maximizing the effectiveness of your campaigns. These takeaways highlight the core strengths of Amazon DSP in delivering targeted, high-impact advertising experiences. Let's dive deeper into how these features can revolutionize your media buying approach. #AmazonDSP #MediaBuying #DigitalAdvertising #amazonadvertising #amazonads #amazonadvisor

🌟 AMAZON DSP UPDATE: Now Advertisers Can Manage frequency across multiple orders with Frequency groups 🌟 ➡️  What launched? Frequency groups is a new feature in Amazon DSP that helps brands limit the number of times a unique user is exposed to ads across multiple orders. Unlike order-level frequency caps that can only be applied to a single order, Frequency groups provides the flexibility and control to manage frequency across multiple orders. More Info: https://bit.ly/3SbYmxa

The team at Sellers Umbrella has a goal of being an expert in Amazon's marketing space. The road we've been traveling has brought us to the world of Amazon DSP Campaigns. We invested a lot of time and energy into learning about programmatic offers, and now we are specialists in audience solutions, campaign setup, supply quality, and ad policy. As we gained knowledge, we were able to improve the effectiveness of our campaigns. After much effort, we were awarded the highly valued "Amazon DSP Campaigns Certification." Now, armed with this badge of honor, Sellers Umbrella is ready to make a mark with impactful campaigns on Amazon, inspiring others to unlock the potential of Amazon DSP. 🙌 #amazonlearning #amazonads #amazon #amazoncertification #amazoncertificate #digitalamarketing #amazonads #ecommerce #amazonadvertising #amazonian #amazoncertificate #amazonseller #amazonsellercentral #AmazonFBA #amazoninventory #amazonPPC #AmazonSEO #ecommerce #performancemarketing #ecommercemarketing #sellersumbrella #ecommerceagency #achievement

If you're an Amazon Seller looking to leverage DSP campaigns for your brand, getting started might be easier than you think! Here’s what you need: 🔑At least 5,000 sessions on your product listings in the last 30 days to create a custom audience for bottom-funnel campaigns. 📦Retail ready product listing with a priced over $20 to ensure profitability from your DSP campaigns. And that's it! Think cost is a barrier? It might not be what you expect. DM me or comment 'DSP' below, and I’ll explain why DSP can be a cost-effective choice for your brand! See how we've successfully scaled brands using Amazon DSP: https://hubs.ly/Q02y98Nr0 #AmazonSellers #DSP #AmazonDSP #FBASellers #AmazonFBA #Ads

🚀 Amazon Ads deepens relationships with leading SSPs via Certified Supply Exchange program 🎉 💡 What is it? The Certified Supply Exchange program gives advertisers on Amazon DSP enhanced access to third-party ad inventory and unique deals with leading supply-side platforms (SSPs), beginning with Magnite, PubMatic, and Index Exchange 🎙️ "By deepening our relationships with leading SSPs, we can provide advertisers more streamlined deal activations, robust signals, and reliable access to their preferred supply partners. The program aims to deliver better results through closer collaboration between buyers and sellers," said Chris Conetta, Head of Supply, Buyer Services at Amazon Ads 🔎 Learn how the Certified Supply Exchange program can help maximize ad effectiveness and drive more value from Amazon's audience insights across the open internet 📰https://lnkd.in/e4yRC7nq #amazonads #amazondsp Proud of my team and partners let's go!