Cal Dubresson’s Post

Is thought leadership part of your B2B brand and marketing strategy for 2024? Among our clients, thought leadership is an increasingly important strategy for building authority and credibility. In fact, according to recent LinkedIn research, nearly three out of five B2B marketing leaders are planning to incorporate thought leadership techniques into their marketing efforts.   If you’d like to get insights about how to kick-start B2B thought leadership, or how to boost your current efforts, get in touch and let’s talk.   #ThoughtLeadership #B2BMarketing #MarketingStrategy #BusinessInsights #B2Bbranding

In a recent survey by LinkedIn/Edelman, 61% of surveyed decision-makers indicated that thought leadership is even more effective than product marketing at demonstrating potential value. Here are some applicable ways you can develop your B2B company’s thought leadership to build credibility among your customers. https://lnkd.in/gCdyf7QT https://lnkd.in/eYuRtrDt #B2Bmarketing #Marketingexcellence #growth

Discover the power of collaboration between marketing and sales teams, as highlighted recently in ANA's B2B Marketer, featuring our client, Kacee Huguely, VP of Marketing at Mölnlycke Health Care US, and our CEO, Moira Vetter. Learn how they've successfully aligned strategies to boost lead-to-opportunity conversions — it's all about setting targets, sharing accountability and speaking the language of revenue. Get all the details of this approach: https://lnkd.in/emppTMJb #B2BMarketing #MarieGriffin #SalesAlignment

Thought leadership is the key to successful brand positioning; but several B2B marketers are struggling to implement it effectively! Are you one of them? Our recent #thoughtleadership #marketingsurvey reveals the biggest challenges B2B marketers face in thought leadership—from measuring #ROI to keeping up with #industry trends. Don't miss out on the #strategies that can elevate your #brand and position you as a market leader!  Lead the way with actionable insights and transformational strategies. Get started right now.  https://lnkd.in/did2DdYe   #b2bmarketing #businessgrowth #marketinginsights #leadershipchallenges #surveyresults #contentcreation #industrytrends #marketsandmarkets 

In a world where 4.6 billion pieces of content are produced daily, the pressure to stand out is real! Unless you're backed by MarketsandMarkets' pioneering demand generation initiatives that are already resonating with the top B2B marketing leaders. Leverage deep market knowledge with forward-thinking evaluations to take your marketing initiatives to a whole new level.  Click here to lead the way: https://lnkd.in/did2DdYe   #b2bmarketing #businessgrowth #marketinginsights #leadershipchallenges #surveyresults #contentcreation #industrytrends #marketsandmarkets #chiefmarketingofficer 

🚀 Missed the Field Marketing Association's power-packed workshop on reinvigorating MQLs with ABM tactics? We've got you covered! 🎯 Watch the recording now: https://lnkd.in/grAJgURF #Engagement #DemandGen #AccountBasedMarketing #MarketingTips #Personalization #B2B #Marketing #B2BMarketing #DemandGeneration #Pipeline #Webinar #Workshop #FieldMarketing #Association

Congrats to all the incredible individuals listed as the Top B2B CMOs for 2024! 👏 It's inspiring to witness the continued growth of the B2B Marketing industry, driven by passionate and talented leaders. At The Marketing Practice, we're privileged to engage with and learn from these exceptional leaders who shape the present and future of B2B Marketing. B2B Marketing holds a special place in my heart because: 1. We navigate the intricate realm of human emotions and the nuanced dynamics of buying committees. 2. Our focus revolves around educating our target audiences. It's a marathon, not a sprint, as we invest in building awareness and trust, which ultimately drives engagement and conversions. 3. We're dedicated to delivering and measuring tangible value and ROI, tirelessly striving for excellence. 4. We collaborate within thriving ecosystems of partners, fostering growth and innovation. What about B2B Marketing ignites your passion? Who are the individuals who inspire you daily? #b2bmarketing #CMO #inspiration #Growth #ROI

I’m delighted to be joining Transmission and @b2bmarketing for The Great ABM Debate: Will ABM marketers become the GTM leaders of tomorrow? Join me on Wednesday 17 July for an event pitting seasoned marketing leaders and ABM practitioners against one another as we debate the below topics: 💡 ABM’s soft success in aligning Sales and Marketing is undervalued in most organisations 💡 Improved Sales and Marketing cooperation through ABM makes no difference to GTM alignment 💡 If the next CMO must deliver GTM alignment, it needs to be an ABM marketer I’ll be arguing against the view that Improved sales and marketing partnerships makes no difference to GTM alignment, so if you have an opinion on the matter, I’d love to hear it. Register to join the debate here: https://lnkd.in/ePC3JXU7 #TransmissionB2B #TheGreatABMDebate #MarketingEffectiveness

It was great to catch up with Preeti Saini of IFS for our B2B Spotlight Series, getting the lowdown on her approach as SVP Global Marketing 🌍 We talked about: 🎀 Tying campaigns together with a coherent 'red thread' 💡 Seizing the opportunity to put your brand name in lights 🌡️ Measuring the heat of campaign perfomance 🏈 And how college football is helping IFS engage targets Thanks for sharing your time and your insights, Preeti! Check out the comments for the link to our full Q&A ⬇️ #GlobalMarketing #MarketingStrategy #B2BMarketing #MarketingAgency #PRAgency

What does it take to be a thought leader? Is it just a thought 🤔💭 Here is a video that throws some light on Thought Leadership and let me know if you're interested in discussing your personal branding or thought leadership plans. for more videos on B2B Marketing: https://lnkd.in/gkK_K69Z ABM Playbook: https://amzn.eu/d/df7NaIP #thoughtleadership #b2bmarketing #b2b