Caitlin Bernard’s Post

CHANEL Capitalises Under their new woman ceo ,Leena Nair, CHANEL has produced staggering results for 2023. #luxuryleadership #dei Leena Nair has brought her decades of hard nosed retail business brilliance to one of luxury's leading and most valuable companies. Double digit growth through savvy handbag price increases and doubling down on acquiring luxury's top spending customers. #luxurygrowthstrategy Global Wealth has soared in the last few years with asset prices at record highs. This has lead to a record number of luxury vip customers in the market. #luxuryvip Chanel has capitalised from this shift in the market. And as they say wherever there is wealth there is Chanel. Scientia est Potentia - Knowledge is Power #chanel #luxurymarket #luxurycustomer #thefreshkid

Did you know? 🤔 Gen Z is expected to represent 70% of luxury spending by next year 🤯 So, how can you tailor your messaging to this generation that values #inclusivity, #sustainability, #transparency, and #technology? The likes of Gucci, ROLEX, Prada Group, and Coach are all adapting to the expectations of this growing audience. Here’s how you can too 👉 https://lnkd.in/eCmZNM5k #luxurymarketing #genzmarketing #shoppinghabits #luxuryconsumer #luxurygenz

In 2023, both Louis Vuitton and Gucci achieved remarkable success with their Pre and Cruise destination shows. Held in Seoul, these shows generated nearly double the earned media value compared to their regular schedule. Versace’s collaboration with Dua Lipa for La Vacanza during the Cannes Film Festival was a strategically designed event that effectively captivated audiences. The key to achieving successful off-schedule and mid-season shows lies in highlighting the brand amidst the competition. Our latest report, “2023: A Year in Data,” in collaboration with KARLA OTTO, offers unique insights derived from proprietary data and creative analysis, providing valuable guidance for brand marketing professionals. Delve into the report now and explore the top 10 data-defined moments of 2023. Download here 👇 https://lnkd.in/gVsBHZBU . . . #YearInReview #2023 #CultureShift #BrandMarketing #influencermarketing #dataanalytics #socialmediamarketing #chanel #versace #dualipa #boss #gucci #louisvuitton #saintlaurent

Day 24 : 30 DAYS 30 BRANDS Challenge! 💄✨ Did you know this interesting fact on CHANEL? 💫 #CHANEL #BrandFacts #FunFact #30Days30Brands #DidYouKnow #CHANELNo5 #PerfumeHistory #LuxuryFragrance #IconicBrands #FashionHistory

Day 24 : 30 DAYS 30 BRANDS Challenge! 💄✨ Did you know this interesting fact on CHANEL? 💫 #CHANEL #BrandFacts #FunFact #30Days30Brands #DidYouKnow #CHANELNo5 #PerfumeHistory #LuxuryFragrance #IconicBrands #FashionHistory

The #holidayseason2023 is approaching fast. Then there is the #blackfriday and #cybermonday coming to help the #brands to move their inventory. BUT where are the #luxurybrands ? What are they up to? We at The Crowing Rooster on Linkedin don't know! Do you?? If they are not visible and communicating on LinkedIn then who is going to know? Vakko with 68K Followers; Beymen Group with 120K Followers; Bulgari with 857K Followers; Gucci with 2M Followers; Cartier with 1M+ Followers; CHANEL with 2M+ Followers; ROLEX with close to 600K Followers; Prada Group with 1M Followers; Giorgio Armani with 500K Followers; Fendi with 797K Followers; Roberto Cavalli with 72K Followers; Ermenegildo Zegna Group with 9K Followers; SWAROVSKI with 285K Followers; Can you add them up, the potential buyers here on LinkedIn alone? #luxury #luxurybrands #holidayseason2023 LinkedIn

As sure as the sun sets does Chanel increase their prices and here we are again. However for some reason this one seems different. With the medium flap due to rise by over 15%. In contrast to the Hermes Birkin who had a much lower single digit percentage increase in January. The conversations online seem to be provoking more outrage than normal. A recent Financial Times article suggests that the luxury consumer sentiment is waining after experiencing too many price increases. While price adjustments and product limitations shape industry dynamics, it's important to recognise the delicate balance at stake. Esteemed brands such as Hermes, Chanel, and LV leverage scarcity to foster demand and enhance investment allure. However, the balance between exclusivity and customer loyalty is precarious. In my assessment, Hermes strikes this balance with finesse, while others risk eroding long-term patronage. Either way continuously increasing new prices, paves the way for a very bouyant second hand market so I am happy! Join the conversation on luxury pricing practices and share your perspectives. #LuxuryMarketDynamics #ConsumerPerspectives #Chanelpricerise https://shorturl.at/hlvIM

Miuccia Prada's (74) extraordinary journey in Vogue's March 2024 issue. Renowned for shaping fashion through Prada and Miu Miu, she leads the $4.5 billion Prada Group. Again, we are witnessing a transformation of brands featuring the 49+ consumers as the lead, as this powerful demographic wants to see themselves in marketing. Vogue is getting it! All brands, whether hotels, restaurants, fitness centers, or beauty brands, need not forget about the 49+ audience. (Our advisory can assist!). ~J #LongevityEconomy #MODernMarketing #49plus

The human that left me with the most powerful takeaways was the CEO of Prada Group, Andrea Guerra, the first session of the day at the FT Live 20th Annual Luxury Summit in Venice. One of the most important things he said was “being credible to that group of consumers that are your long-term backbone” is the core of everything you must focus on. “There are no tactics. There is no short -erm. Only focus on long-term.” Importantly, as we all consider how to attract the younger consumer with a focus on Gen Z (Daniel Ceballos this one's for you!), he shared his observation that “younger generations want to know what we think, our opinions on certain subjects“. The challenge here is that you have to be willing, able, and capable of communicating this to your target audience effectively. And online. Where they will first encounter you. That largely means understanding where your target audience consumes information, by what and by whom they are influenced, and how to tell your story on those platforms. And this includes B2B businesses! This requires skills many, or I dare say most, businesses in the diamond and jewelry industries have not yet mastered. More tomorrow on the other nine(!) sessions I attended today as well as the amazing gala dinner at Cipriani. #FTLuxury

The Lyst Index has once more tapped into the trends shaping the luxury sector and I am not surprised to see the number of times that collaborations with celebrities, events and other brands are highlighted as a reason for brands placing high on this list. From Miu Miu's collaborations with New Balance and Church's, to Prada Group's work with Emma Watson and Benedict Cumberbatch, or Saint Laurent's Oppenheimer Oscar dinner and Moncler's Saint Moritz show, it is all about putting the brand and its story into new places for consumers to access and appreciate it. See the list here: https://lnkd.in/gHUN8KNt #Luxury #LystIndex #Engagement