Byron Fish’s Post

The advertising industry worldwide is approaching a major achievement - exceeding one trillion in revenue by 2025, a year ahead of schedule. This growth is mainly driven by updated projections for strong economies such as China and the U.S., which make up more than half of the total global ad revenue. Despite facing inflation and economic obstacles, consumer spending remains strong and the rise of AI products and services is boosting business investments. Check out an interactive map and additional insights from the TYNY Midyear forecast here: https://lnkd.in/ejK6Y3hC.

The advertising industry worldwide is approaching a major achievement - exceeding one trillion in revenue by 2025, a year ahead of schedule. This growth is mainly driven by updated projections for strong economies such as China and the U.S., which make up more than half of the total global ad revenue. Despite facing inflation and economic obstacles, consumer spending remains strong and the rise of AI products and services is boosting business investments. Check out an interactive map and additional insights from the TYNY Midyear forecast here: https://lnkd.in/eeMKQtD6.

The advertising industry worldwide is approaching a major achievement - exceeding one trillion in revenue by 2025, a year ahead of schedule. This growth is mainly driven by updated projections for strong economies such as China and the U.S., which make up more than half of the total global ad revenue. Despite facing inflation and economic obstacles, consumer spending remains strong and the rise of AI products and services is boosting business investments. Check out an interactive map and additional insights from the TYNY Midyear forecast here: https://lnkd.in/gFcVPfrn.

The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://lnkd.in/eydmurEe

The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://lnkd.in/eC3q3u68

The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://lnkd.in/eKHCUvUV

The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://lnkd.in/egWc789x

The global advertising industry is on the brink of a significant milestone — surpassing one trillion in revenue by 2025, a year earlier than previously forecasted. This growth trajectory is largely fueled by revised forecasts for powerhouse economies like China and the U.S., which together account for over half of global ad revenue. As we navigate ongoing inflation and economic challenges, the resilience of consumer spending and the boom in AI products and services continue to bolster business investment. See an interactive version of this map and more insights from this TYNY Midyear forecast here: https://loom.ly/M-OuIuk #ThisYearNextYear

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching £41.3 billion throughout 2023, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect to see U.K. advertising growth in 2024 to be 4.6% - with key drivers being retail media, outdoor advertising, CTV, and digital advertising. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. #thisyearnextyear #forecast #advertising #groupm https://lnkd.in/gncRdNfW

The U.K. remains the largest advertising market in Europe, with total ad revenues reaching £41.3 billion throughout 2023, according to our latest This Year Next Year forecast. Created by GroupM’s Global Business Intelligence team, this report – released in June and December – looks at advertising revenue growth by channels and markets throughout the year. We expect to see U.K. advertising growth in 2024 to be 4.6% - with key drivers being retail media, outdoor advertising, CTV, and digital advertising. Check out the Global overview below and do reach out if you’d like to see the U.K. numbers in more detail. https://lnkd.in/eWXGw4dX #thisyearnextyear #forecast #advertising #groupm