Byron Fish’s Post

Very pleased to have contributed this piece to Insider, which is generating some interesting conversations and debate. Written with a Yorkshire perspective, but themes that have relevance irrespective of location. For my wider thoughts about investing during times of change, check out the latest blog on the Yasper Agency website: https://lnkd.in/eM6r5hAP #business #businessadvice

Calling all comms pros. Your insights are invaluable to us. Take part in our Communications Benchmark Survey and help shape the future of our industry. Here’s how you can participate: https://lnkd.in/g7zCQvuV #IndustryLeadership

If you don’t ask the right questions, you won’t get the right answers... Our Group Creative Strategy Director, Alex Clough, will be exploring why brands need to be measuring in a people-first cultural context, in a PR Masterclass with Ingenuity, on the 31st of October. Click the link below to book your space on to the session and find out some simple steps marketers can take to learn more about how people are really connecting with their brands. https://bit.ly/3QoS7od

How your business is portrayed is critical and even if you’re not talking about yourself to the world, others might be. Our PR professionals partner with clients to manage their image and make their content deliver on core values. https://lnkd.in/e8HxBBVw

So, you've got your 2024 communications plan and you're ready to rock the year. 🚀 But now's the time to pause and ask the tough questions to ensure you're driving REAL results for your business. Our PR & Strategic Communications Practice Lead, Jessica Antle, poses some critical questions to help keep you moving in the right direction. Let's make 2024 your best year yet! 💥 #PRstrategy #BusinessResults https://lnkd.in/e7JaGCNF

Our amazing Practice Lead for PR and Strategic Communications, Jessica Antle, shares her thoughts in this piece, "Three Questions to Ask About Your 2024 Communications Plan." This piece brilliantly outlines essential considerations for enhancing our PR and communications strategies as we march into 2024. It's a compelling reminder of the power of strategic alignment, the critical role of measurement, and the necessity for resource optimization. A pivotal read for elevating their impact this year. Dive in for a wealth of insights! #PR #Communications #Strategy #PRstrategy

Any communications professional knows the Australian media landscape is changing at rapid rate. The rise of social and digital media remains strong – as brands and organisations continue to leverage their owned channels to tell their stories in an authentic and audience–centric way. But is there still a role in a comms strategy for traditional media? Read the latest Hunter Communications Pty. Ltd. blog to find out more ⬇   #communications #publicrelations #media

How is it mid-February already?! There’s no time to waste in getting our 2024 initiatives underway, but Jessica Antle has some incredibly important advice on how to move ahead fast — but with the right strategic direction. #strategicmarketing #pr #communicationstrategy

Thanks, Jessica Antle, for this thoughtful take on how to ensure a comms plan is really ready for 2024. I loved this line in particular: "Remember, media coverage serves as a means to an end. It’s not the goal in and of itself. If you can’t make a direct or indirect argument for how the project will drive revenue, think carefully about whether the project is a priority." Check out the full article for the three questions you should start asking about your own comms plan this year.