Byron Fish’s Post

As social media continues to thrive in #APAC, leading to vibrant connected communities, it is significant to note that these communities are shaping culture and influencing digital norms in the region. Jesca Camille Dalida-Bantayan, Head of Strategy at UM Worldwide #Philippines, proposes that brands that recognize and harness the power of these communities through community-driven approaches can build authentic connections, enhance brand awareness, and drive engagement. Read her insightful piece here in Campaign Asia-Pacific: https://bit.ly/4bx1nP7 #pulseofUMAPAC #connectedcommunities IPG Mediabrands IPG Mediabrands APAC Interpublic Group (IPG) Kasper Aakerlund Sharon Soh Ben Tuff

THE PACE OF PROGRESS, our 14th annual Media Trends report, created by gathering insights from its specialists within Carat, dentsu X and iProspect globally, the new dentsu report highlights ten key catalysts of change within the media industry which are most likely to set the pace of progress for brands around the world #2024MediaTrends https://lnkd.in/est4UN_K

⚽🏒🏀 As we round out Women's HERstory Month, GroupM is committed to doubling media investment for annual women’s sports with the creation of a dedicated marketplace to kick off with this year’s Upfront. GroupM will team up with its media partners including adidas, Ally, Coinbase, Discover Financial Services, Google, Mars, Nationwide, Unilever, Universal Pictures, among others to raise awareness of women’s sports ad opportunities. 🔗 Learn more how GroupM and its partners are changing the game on how to invest in women’s sports: https://lnkd.in/gTvFR_8X

When providing meaningful experiences transforms into strong performance and growth, that speaks for itself.

https://lnkd.in/e_D79cQ2 The Festival of Media Cause Campaign Awards shine a spotlight on the global media work trying to make the world a better place. I am REALLY touched to have been invited to be a judge in this year's awards jury!! I look forward to reviewing all the great entries with my full advocacy focus around Neurodiversity and Inclusion in general, coupled with my 20+ years in the media industry, applied. WHY ENTER? 👉 Showcase how global media can be a force for good. 👉 Encourage the industry to do more to help make the world a better place. 👉 Highlight the work currently being curated in the industry which seamlessly implements a cause or purpose into media campaigns. 👉 Provide examples of how the industry can do better on subjects ranging from social purpose to inclusivity. 👉 Be seen an industry leader in the cause/purpose space. 👉 Increase internal company culture Drive new business opportunities with global advertisers. 👉 Generate cost effective content marketing. 👉 Retain and attract the best talent. The submission deadline is 15th August. Click here to get involved today!! - https://lnkd.in/eJsV7c9n #FOMCA24 #diversity #inclusion #DEI #media #awards #cause #purpose #marketing #advertising #globalmedia #costeffectiveness #newbusiness #digital #digitalmedia #yahoo #dsp #programmatic #adhd #neurodiversity #neurodiversityatwork #FOMCA24 Yahoo Yahoo Advertising Publicis Groupe Publicis Media Publicis WPP GroupM Omnicom Media Group Omnicom Media Group UK IPG Mediabrands dentsu Havas Media UK Havas

Wow. This is wholly inappropriate. Agency leaders are not here to represent the interests of media owners but instead act as OBJECTIVE advisors to clients. Oh, and it doesn’t help that this is one of the cheesiest pieces of “content” I’ve seen in a long time. And then our industry wonders why clients have a credibility issue with agencies? A simple test to prove my point, would McKinsey, BCG or Accenture ever do this? No, I don’t think so. GroupM Havas Media Network IPG Mediabrands Publicis Media Horizon Media dentsu #medianeutrality #clients #tiktok

Over the past four years, Havas has researched how consumers’ expectations of media have evolved amidst turbulent times. These range from growing expectations of rigorous and transparent fact-checking and publisher support of social issues to increasing demands on brands to deliver for them personally amidst the unstable backdrop of their daily lives. Now, in 2024, our latest research study: "2024 Society Says: Consumer perspectives on culture and media in an ever-increasing personal world," we see changing societal themes impacting citizens’ lives, media channels that are the most meaningful, and how advertisers & publishers can meet expectations for responsibility. Read on to find out how the world changed since 2020 and what consumers expect from the industry today and beyond. Find below or on our website here: https://lnkd.in/ghcxpESH #MeaningfulMedia #HavasSocietySays

“No Silo, No Solo, No Bozo” - the internal mantra when then-CEO Maurice Lévy kicked off Publicis’ new model in 2016, emphasizing a promise of centralization. 👨💼 At the Cannes Lions of that year two holding company giants, Publicis Groupe and Dentsu, both promised the same thing, streamlining their offering for clients into a unified platform model. 🦁 Ben Smith explores the success of Publicis in the years since in a brilliant article on Semafor this week - ‘All roads run through Paris’: How Publicis got ahead'✍ #canneslions #advertising #publicis #advertisingnews

Reporting on Omnicom Media Group's strategy to leverage its Agency as a Platform approach to outgrow the market in 2024, Campaign US reveals the vision, talent and technology that has the group and its three agencies – OMD Worldwide, Hearts & Science, and PHD - outperforming the competition.   As OMG CEO Florian Adamski explains, “Agency as a Platform opens up an opportunity for OMG to strengthen its own brand as a place its agencies can rely on for expertise, tools or technology; while also preserving the OMD, PHD and Hearts & Science brands, maintaining their unique processes and cultures that bring a different lens to the tools and capabilities that power them."   Read more on Campaign: https://bit.ly/46pVUX0   #BeOMG

The countdown is on... just under an hour until our LinkedIn live session in partnership with dentsu. Have you signed up yet? ⏱️ Join to find out whether those media trends marketers spend days crafting, even matter to Gen Z! From 3pm GMT today our amazing Gen Z community member Soji Sonibare will join three other phenomenal Gen Z voices to discuss all things media trends for 2024, in partnership with dentsu. Link for last minute sign ups in the comments below ⬇️. #LinkedInLive #TrendsReport #GenZ #MarketResearch