Last week while at #CannesLions, I had the pleasure of sitting down with Nestlé's Liz Caselli-Mechael for a dynamic discussion on the potential for CPG brands to leverage AI to build trusted, authentic brands in the eyes of customers. It was an honor to share the same stage as Liz and other inspiring marketing industry leaders, and I walked away with an even deeper appreciation for the power of brand storytelling to build long-lasting, authentic consumer relationships. Special thanks to Beth Bents, PMP, Anna Rabaut Schroeder, Julianna Perczuk and Thomas Benedict for helping us make the most of our time together in France. I look forward to seeing our presence grow in the coming years. #performancemarketing #CannesLions #Cannes2024 #DenverBiz
We are officially off on the Influential Beach Stage! We had the pleasure of having long time Brand Innovators supporter, Nestlé’s Liz Caselli-Mechael for a fireside chat on “Tapping Social Impact for Trust in the Age of AI” moderated by Ibotta’s Bryan Leach during our Marketing Leadership #BISummit held during the Cannes Lions International Festival of Creativity from June 17-20th on the French Riviera! 📢 You can check out our full agenda here: https://lnkd.in/d--dhTAv #Marketing #Innovation #MarketingLeadership #Leadership #Cannes2024 #CannesLions #FestivalofCreativity #Creative #CreativeCommunity #FrenchRiviera #BeachStage #Day1 #Influential #Nestle #Ibotta #SocialImpact #AgeofAI
Global Head of Digital & Content for Nestlé Corporate | Purpose-Driven Digital Storytelling
3wI loved this conversation and the energy for making tech and rich consumer experiences work together rather than at odds!