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Dawn McKenna says selling trophy properties, like this $295 million Naples compound, is a happy mix of art and science. Four months after one of the most expensive residential properties in the U.S. was put up for sale in Naples, the broker looking to land the buyers — and the commission that comes with it — is trying something new.

Broker gets creative to sell $295 million Naples compound | Business Observer

Broker gets creative to sell $295 million Naples compound | Business Observer

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