#GLP1 has objectively the potential to disrupt Food & Beverage as we know it GLP1 usage is growing exponentially with 1 in 8 people in the US already using it & 15 million (!!!) currently using it The impact on F&B usage, especially the most caloric ones is expected to be dramatic. Cf. The chart below with very insightful research conducted by Morgan Stanley on GLP1 users detailing the potential impact on the different F&B categories & the snacking occasions: ⚫ -66% confectionary ⚫ -65% NARTD ⚫ -61% salty snacks ⚫ -40% snacks occasions Last but not least, a few days ago, researchers from the American Diabetes Association announced that 27 new GLP1 drugs were already in the pipe and were expected to provide faster weight loss & more holistic health benefits (liver disease, blood sugar level...) - full details at the below link: https://lnkd.in/eTw6ug-3 Some FMCG companies have already started to release GLP1-focused initiatives (cf. Nestle with its new frozen product range & an umbrella website to 'package' their existing value propositions), more will come Time will tell whether (some of) the above impact will, what is clear: not having a strategic response to GLP1 cannot be a strategy 𝗧𝗼 𝗴𝗲𝘁 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀, 𝗳𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗼𝘂𝗿 𝗙𝗠𝗖𝗚 𝗖𝗘𝗢 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿: https://lnkd.in/ea4gy65y #strategy #fmcg #cpg
Bartek (Bart) Burkacki’s Post
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594%. That's the jump in GLP-1 usage across consumers aged 12 - 25 in the past three years. How will this shift affect what we see on grocery shelves? ➡️ https://okt.to/Pbtdmv "It’s undeniable that the Ozempic craze is making its mark on the wellness category, and that opens up even more growth avenues in the functional beverage space," says Valerie Jacobs, CMO at LPK. The GLP-1 phenomenon is driving heightened interest in gut biome and low-glycemic foods—and we're already seeing brands deliver on emerging functional ingredient trends. "For example, we know concerns around blood glucose are rising, which will drive a spike in vinegar-based formulations." #glp1s #ozempic #beveragetrends #wellness
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GLP-1 Ringing Alarm Bells 🔔 While causing concern, glucagon-like peptide-1 (GLP-1) drugs impact on food and beverage purchase habits is merely another consumer behavior trend to navigate, a recent study indicates — and many consumer goods leaders say more data is needed. See what CPGs have to say 📣https://ow.ly/u6TG50Q4BCm #glp1 #cpgindustry #consumergoods Circana Morgan Stanley Walmart Simply Good Foods USA, Inc. The Hershey Company AB InBev Grupo Bimbo PepsiCo The Coca-Cola Company
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Head of Behavioural Science and Innovation Expertise at Kantar. Innovation expert and thought leader.
#GLP1 receptor agonists are new drugs that help people lose weight and manage diabetes and other conditions. As nearly 45% of the US population is considered obese, the increased use of anti-obesity medications is having a significant impact on food and drink consumption, ultimately leaving a lasting impact on the packaged food and beverage industries, restaurants, and supermarkets. Barry Thomas examines how #FMCG companies should prepare now that more anti-obesity medications are on the way. Read more 👉 https://lnkd.in/enHshNHs #CPG #Ozempic #Wegovy #Retail
FMCG alert: More powerful weight-loss drugs on the way
kantar-inspiration.com
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#GLP1 receptor agonists are new drugs that help people lose weight and manage diabetes and other conditions. As nearly 45% of the US population is considered obese, the increased use of anti-obesity medications is having a significant impact on food and drink consumption, ultimately leaving a lasting impact on the packaged food and beverage industries, restaurants, and supermarkets. Barry Thomas examines how #FMCG companies should prepare now that more anti-obesity medications are on the way. Read more 👉 https://lnkd.in/gY7VMWsw #CPG #Ozempic #Wegovy #Retail
FMCG alert: More powerful weight-loss drugs on the way
kantar-inspiration.com
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#GLP1 receptor agonists are new drugs that help people lose weight and manage diabetes and other conditions. As nearly 45% of the US population is considered obese, the increased use of anti-obesity medications is having a significant impact on food and drink consumption, ultimately leaving a lasting impact on the packaged food and beverage industries, restaurants, and supermarkets. Barry Thomas examines how #FMCG companies should prepare now that more anti-obesity medications are on the way. Read more 👉 https://lnkd.in/e8WaJ2ND #CPG #Ozempic #Wegovy #Retail
FMCG alert: More powerful weight-loss drugs on the way
kantar-inspiration.com
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Brand Equity and Consumer Insights Executive | Global leadership | Enhancing Marketing ROI | Strategic Business Partner | High Performance Culture | Building Diverse Teams
#GLP1 receptor agonists are new drugs that help people lose weight and manage diabetes and other conditions. As nearly 45% of the US population is considered obese, the increased use of anti-obesity medications is having a significant impact on food and drink consumption, ultimately leaving a lasting impact on the packaged food and beverage industries, restaurants, and supermarkets. Barry Thomas examines how #FMCG companies should prepare now that more anti-obesity medications are on the way. Read more 👉 https://lnkd.in/edSNVmCk #CPG #Ozempic #Wegovy #Retail
FMCG alert: More powerful weight-loss drugs on the way
kantar-inspiration.com
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Tackling the Challenges of Bottle Cleaning in the Beverage Industry: Introducing Sodium Gluconate Solutions! In the bustling world of beverages, where hundreds of millions of glass bottles are utilized daily, efficient cleaning is paramount. However, it's no secret that this essential task comes with its fair share of challenges: 🔹 Weak descaling power leading to the nozzle and pipeline clogging. 🔹 Inadequate decontamination for bottle stickers and bottleneck rust, leaving trace residues that compromise food safety. 🔹 Discharge of washing water posing public hazards, failing to meet state standards. By incorporating Sodium Gluconate as the cornerstone of your glass bottle cleaner's pharmaceutical formula, you can bid farewell to these challenges. https://lnkd.in/gSGRz5vW #TJCY #Chemicals #SodiumGluconate #BeverageIndustry #Innovation #Sustainability
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#GLP1 receptor agonists are new drugs that help people lose weight and manage diabetes and other conditions. As nearly 45% of the US population is considered obese, the increased use of anti-obesity medications is having a significant impact on food and drink consumption, ultimately leaving a lasting impact on the packaged food and beverage industries, restaurants, and supermarkets. Barry Thomas examines how #FMCG companies should prepare now that more anti-obesity medications are on the way. Read more 👉 https://lnkd.in/gMagbwsg #CPG #Ozempic #Wegovy #Retail
FMCG alert: More powerful weight-loss drugs on the way
kantar-inspiration.com
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#GLP1 receptor agonists are new drugs that help people lose weight and manage diabetes and other conditions. As nearly 45% of the US population is considered obese, the increased use of anti-obesity medications is having a significant impact on food and drink consumption, ultimately leaving a lasting impact on the packaged food and beverage industries, restaurants, and supermarkets. Barry Thomas examines how #FMCG companies should prepare now that more anti-obesity medications are on the way. Read more 👉 https://lnkd.in/dMqVKSip #CPG #Ozempic #Wegovy #Retail
FMCG alert: More powerful weight-loss drugs on the way
kantar-inspiration.com
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#GLP1 receptor agonists are new drugs that help people lose weight and manage diabetes and other conditions. As nearly 45% of the US population is considered obese, the increased use of anti-obesity medications is having a significant impact on food and drink consumption, ultimately leaving a lasting impact on the packaged food and beverage industries, restaurants, and supermarkets. Barry Thomas examines how #FMCG companies should prepare now that more anti-obesity medications are on the way. Read more 👉 https://lnkd.in/eUAyK32T #CPG #Ozempic #Wegovy #Retail
FMCG alert: More powerful weight-loss drugs on the way
kantar-inspiration.com
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CSCO @ Henkel Consumer Brands | MD HGSC B.V. & HSBS B.V. | Delivering value via agile & empowered global supply chains | Passionate about culture, people, 4IR and sustainability | Enthusiastic cyclist
3wThats looks pretty dramatic for F&B ….