๐๐ผ๐ ๐๐ผ ๐๐๐ฟ๐ป๐ฎ๐ฟ๐ผ๐๐ป๐ฑ ๐ฎ ๐๐ง๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ & ๐ฎ๐ฐ๐ต๐ถ๐ฒ๐๐ฒ ๐๐ต๐ฒ ๐ณ๐๐น๐น ๐๐ฎ๐น๐๐ฒ ๐ผ๐ณ ๐๐ง๐ ๐ฎ๐๐๐ฒ๐๐? Five thoughts: i) I๐ ๐ถ๐ ๐ถ๐บ๐ฝ๐ผ๐ฟ๐๐ฎ๐ป๐ ๐๐ผ ๐ธ๐ฒ๐ฒ๐ฝ ๐ถ๐ป ๐บ๐ถ๐ป๐ฑ ๐๐ต๐ฎ๐ ๐ผ๐ฏ๐ท๐ฒ๐ฐ๐๐ถ๐๐ฒ๐น๐ ๐ผ๐ป๐น๐ ๐ฎ ๐บ๐ถ๐ป๐ผ๐ฟ๐ถ๐๐ ๐ผ๐ณ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐๐ฒ๐ ๐ฐ๐ฎ๐ป ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ ๐ฎ ๐ฟ๐ถ๐ด๐ต๐-๐๐ผ-๐๐ถ๐ป (large, profitable) as a DTC pure-play ii) ๐ง๐ต๐ฒ ๐พ๐๐ฒ๐๐๐ถ๐ผ๐ป ๐ถ๐ ๐ผ๐ณ๐๐ฒ๐ป ๐๐ผ '๐ฟ๐ถ๐ด๐ต๐-๐๐ถ๐๐ฒ ๐๐ง๐' ๐๐ผ ๐บ๐ฎ๐ ๐ถ๐บ๐ถ๐๐ฒ ๐ผ๐บ๐ป๐ถ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐ฎ๐ฏ๐๐ผ๐น๐๐๐ฒ ๐ฝ๐ฟ๐ผ๐ณ๐ถ๐ (what is its role, for which consumer segments, with which value propositions) ๐๐ต๐ถ๐ฐ๐ต ๐ฟ๐ฒ๐พ๐๐ถ๐ฟ๐ฒ๐ ๐ฎ๐ป ๐ผ๐บ๐ป๐ถ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น ๐น๐ฒ๐ป๐ (hard to have a DTC strategy without an omnichannel strategy) iii) ๐๐ฒ๐ป๐ฒ๐ฟ๐ฎ๐น๐น๐, ๐๐ถ๐๐ต๐ผ๐๐ ๐ฎ ๐ด๐ฟ๐ฎ๐ป๐๐น๐ฎ๐ฟ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ผ๐ณ ๐ฐ๐๐ฟ๐ฟ๐ฒ๐ป๐ & ๐ฝ๐ผ๐๐ฒ๐ป๐๐ถ๐ฎ๐น ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ๐ (unmet needs, barriers, drivers, triggers, omnichannel/ 4Ps preferences, purchase intent & willingness to pay, omnichannel CLTV), ๐ถ๐ ๐ถ๐ ๐ถ๐บ๐ฝ๐ผ๐๐๐ถ๐ฏ๐น๐ฒ ๐๐ผ ๐๐ผ๐น๐๐ฒ ๐๐ต๐ฒ ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ, hence the need to complete bespoke quant/qual consumer research iv) ๐ฆ๐ฝ๐ฒ๐ฐ๐ถ๐ณ๐ถ๐ฐ๐ฎ๐น๐น๐, ๐บ๐ฎ๐๐๐ฒ๐ฟ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐ฑ๐ฒ๐บ๐ฎ๐ป๐ฑ ๐ฐ๐๐ฟ๐๐ฒ & ๐๐๐ฟ๐ฎ๐๐ฒ๐ด๐ถ๐ฐ ๐๐ฒ๐ด๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐ฟ๐ฒ ๐ฏ๐ผ๐๐ต ๐ฐ๐ฟ๐ถ๐๐ถ๐ฐ๐ฎ๐น ๐ฐ๐ผ๐ป๐๐ถ๐ฑ๐ฒ๐ฟ๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ต๐ถ๐ด๐ต ๐ฐ๐ผ๐๐ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฐ๐ต๐ฎ๐ป๐ป๐ฒ๐น (ie. determining the exact consumer segment that has both the purchase intent & the willingness to pay the price point that maximizes absolute profit) v) ๐๐ฟ๐ผ๐บ ๐๐ต๐ฒ๐ฟ๐ฒ, ๐ฎ ๐ด๐ฟ๐ฎ๐ป๐๐น๐ฎ๐ฟ ๐๐ป๐ฑ๐ฒ๐ฟ๐๐๐ฎ๐ป๐ฑ๐ถ๐ป๐ด ๐ผ๐ณ ๐๐ต๐ผ๐๐ฒ ๐๐ฎ๐ฟ๐ด๐ฒ๐ ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ๐ ๐ฝ๐ฎ๐๐ต-๐๐ผ-๐ฝ๐๐ฟ๐ฐ๐ต๐ฎ๐๐ฒ/ ๐ฐ๐ผ๐ป๐๐๐บ๐ฒ๐ฟ ๐ท๐ผ๐๐ฟ๐ป๐ฒ๐ ๐ถ๐ ๐ฐ๐ฟ๐๐ฐ๐ถ๐ฎ๐น ๐๐ผ ๐ฑ๐ฒ๐๐ฒ๐ฟ๐บ๐ถ๐ป๐ฒ ๐๐ต๐ฒ ๐ต๐ถ๐ด๐ต๐ฒ๐๐ ๐ฅ๐ข๐ ๐๐ฎ๐ฐ๐๐ถ๐ฐ๐ ๐๐ผ ๐ฟ๐ฒ๐ฐ๐ฟ๐๐ถ๐ ๐๐ต๐ฒ๐บ. Successful companies recruit consumers through different channels leveraging gate-keepers & partners. The objective is to identify the most effective Point Of Market Entries (POMEs) strategy ๐๐ฎ๐๐ฒ๐ฑ ๐ผ๐ป ๐๐ต๐ฒ ๐ฎ๐ฏ๐ผ๐๐ฒ, ๐๐ฒ ๐ฑ๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐ฒ๐ฑ ๐ผ๐๐ฒ๐ฟ ๐๐ต๐ฒ ๐๐ฒ๐ฎ๐ฟ๐ ๐๐ถ๐๐ต ๐ผ๐๐ฟ ๐๐น๐ถ๐ฒ๐ป๐๐ ๐ฎ ๐ฏ-๐ฝ๐ต๐ฎ๐๐ฒ๐/ ๐ญ๐ฌ-๐๐๐ฒ๐ฝ๐ DTC turnaround ๐ฎ๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต (framework below) ๐๐ ๐๐ ๐๐๐ข๐: ๐ญ๐ฏ ๐ฆ๐ถ๐ป๐ ๐๐ถ๐น๐น๐ถ๐ป๐ด ๐ ๐๐ง๐ ๐๐๐๐ถ๐ป๐ฒ๐๐ & ๐๐ผ๐ ๐ง๐ผ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐ฒ๐ฑ ๐ ๐๐ง๐ ๐ง๐๐ฟ๐ป๐ฎ๐ฟ๐ผ๐๐ป๐ฑ https://lnkd.in/eD8m7mHa Time for all to realize the the full value/ potential of DTC ๐ง๐ผ ๐ด๐ฒ๐ ๐ฎ๐น๐น ๐ผ๐๐ฟ ๐ถ๐ป๐๐ถ๐ด๐ต๐๐, ๐ณ๐ผ๐น๐น๐ผ๐ ๐๐ & ๐๐๐ฏ๐๐ฐ๐ฟ๐ถ๐ฏ๐ฒ ๐๐ผ ๐ผ๐๐ฟ ๐๐ ๐๐ ๐๐๐ข ๐๐ป๐๐ถ๐ด๐ต๐๐ ๐ป๐ฒ๐๐๐น๐ฒ๐๐๐ฒ๐ฟ: https://lnkd.in/ea4gy65y #fmcg #cpg #strategy #dtc Frederic Fernandez & Associates
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Very well summarized how to incorporate omnichannel strategies into the new normal of the pharmaceutical industry. Thanks Sandra Velasco for sharing your thoughts on this topic.
I've been hearing concerns lately about the rise of omnichannel strategies in our industry, and I want to take a moment to address these valid worries. Change can be daunting, but let me assure you: the evolution of technology in sales is not a threat; it's an opportunity. In this ever-changing landscape, our unique skills as marketing and sales professionals are more critical than ever. While omnichannel tools are incredibly powerful, they can never replace the passion, empathy, and persuasive abilities that each of you brings to the table. Here's why: โจ Human Connection: Our ability to build genuine, human connections with our clients is unparalleled. No algorithm or chatbot can replace the authenticity of a meaningful conversation โจ Understanding Complex Needs: Technology can provide data, but it takes a skilled professional to truly understand the intricate needs of our clients. Your expertise is invaluable in deciphering nuances and providing tailored solutions โจ Trust and Relationships: Trust is the cornerstone of every successful sale. Your ability to establish trust, nurture relationships, and deliver exceptional service is what sets us apart. These qualities cannot be replicated by any digital tool As we embrace omnichannel strategies, let's view them as tools that empower us, not replace us. By integrating these technologies into our approach, we can enhance our efficiency, reach more clients, and elevate our impact Stay inspired, stay motivated, and let's continue to lead the way in this dynamic and ever-changing market. Together, there's no limit to what we can achieve. #MakeYourLeadershipGrow #omnichannel #marketing #sales
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It resonates to many SEA countries including Small and Medium FMCG brands in Indonesia Market. The tool called Discover from NielsenIQ might be an ultimate way for stakeholder in Small & Medium FMCG businesses to unravel all the blockers. To make sure you're ahead of your competition. Pop me a message to have a chat and discuss more! #FMCGIndonesia #smallmediumbusiness
Retailers are struggling to stay competitive in a business environment that changes rapidly, whether itโs due to the pandemic, economic instability, AI-everything, or whatever other wrench gets thrown into planning. Whoโs flexing best? Companies that leverage omnichannel intelligence to inform their strategy. These organizations are gathering data on customer behavior and preferences across all channels and touchpoints, including online websites, apps, social media, and physical stores. Theyโre using real time insights to get a full view of the market, allowing them to act fast, and take new directions on the fly. In a recent NielsenIQ study, 63% of respondents from organizations that donโt use omnichannel intelligence felt they were slow to react to changes in consumer behaviors and trends, compared to only 30% of those who have gotten on board. Not only do you gain a better way of measuring and sharing sales and competitive performance, your marketing efforts improve because you can align messaging with new trends and consumer expectations. You stay in the mix! This is a critical advantage. You need to know everything to stay competitive now - and the good thing is there are tools at your disposal to offer that opportunity.
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Hearing this constantly on client/prospect workshops! Need help with deposit growth, Baker Hill has a solution for you! #depositgrowth #fintech #financialinstitutions #banks #creditunions #omnichannel
In today's fast-paced market, staying ahead means embracing innovative strategies that make a real impact. That's exactly what omnichannel marketing does โ and we've got the results to prove it! ๐ฅ Real Results from Real Campaigns ๐ฅ Imagine engaging your potential customers across multiple platforms seamlessly, from social media to direct mail, all while offering them the most relevant and timely information. That's the beauty of omnichannel marketing. It's not just about being everywhere; it's about being everywhere effectively. ๐ Why Omnichannel? ๐ Omnichannel marketing isn't just a buzzword; it's a strategy that delivers: ยท Enhanced Customer Experience & Loyalty ยท Increased Customer Retention and Lifetime Value ยท Consistent Brand Messaging Across All Platforms ยท Higher Customer Engagement & Revenue Growth ๐ก Ready to drive deposit growth and expand your customer base with strategies that truly work? Let's make your financial institution stand out with the right message, to the right people, at the right time. Check out more about deposit growth and our resource guide, link in the comments. #OmnichannelMarketing #FinancialGrowth #DepositGrowth #BakerHillPoweredByInfusion
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In today's fast-paced market, staying ahead means embracing innovative strategies that make a real impact. That's exactly what omnichannel marketing does โ and we've got the results to prove it! ๐ฅ Real Results from Real Campaigns ๐ฅ Imagine engaging your potential customers across multiple platforms seamlessly, from social media to direct mail, all while offering them the most relevant and timely information. That's the beauty of omnichannel marketing. It's not just about being everywhere; it's about being everywhere effectively. ๐ Why Omnichannel? ๐ Omnichannel marketing isn't just a buzzword; it's a strategy that delivers: ยท Enhanced Customer Experience & Loyalty ยท Increased Customer Retention and Lifetime Value ยท Consistent Brand Messaging Across All Platforms ยท Higher Customer Engagement & Revenue Growth ๐ก Ready to drive deposit growth and expand your customer base with strategies that truly work? Let's make your financial institution stand out with the right message, to the right people, at the right time. Check out more about deposit growth and our resource guide, link in the comments. #OmnichannelMarketing #FinancialGrowth #DepositGrowth #BakerHillPoweredByInfusion
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Sales Development Representative at Baker Hill | Empowering financial institutions to drive more profitable relationships
The battle for deposits is still on and we're helping clients win that battle every day! We can help you too. Get in touch with me to see how. #BakerHillPoweredByInfusion #OmnichannelMarketing #DepositGrowth
In today's fast-paced market, staying ahead means embracing innovative strategies that make a real impact. That's exactly what omnichannel marketing does โ and we've got the results to prove it! ๐ฅ Real Results from Real Campaigns ๐ฅ Imagine engaging your potential customers across multiple platforms seamlessly, from social media to direct mail, all while offering them the most relevant and timely information. That's the beauty of omnichannel marketing. It's not just about being everywhere; it's about being everywhere effectively. ๐ Why Omnichannel? ๐ Omnichannel marketing isn't just a buzzword; it's a strategy that delivers: ยท Enhanced Customer Experience & Loyalty ยท Increased Customer Retention and Lifetime Value ยท Consistent Brand Messaging Across All Platforms ยท Higher Customer Engagement & Revenue Growth ๐ก Ready to drive deposit growth and expand your customer base with strategies that truly work? Let's make your financial institution stand out with the right message, to the right people, at the right time. Check out more about deposit growth and our resource guide, link in the comments. #OmnichannelMarketing #FinancialGrowth #DepositGrowth #BakerHillPoweredByInfusion
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๐ Omnichannel Launch Excellence | From Global To Local ๐ ๐ Are you ready to elevate your product launch strategy to new heights? Last week, we organized an insightful webinar that delves into the heart of omnichannel customer engagement and its pivotal role in successfully bridging the global to local reality. ๐ก Missed out? No worries, you can watch the recording and download the slides. Link in the first comment. ๐ Learn how an integrated, actionable omnichannel strategy isn't just a buzzword โ it's a necessity for success. With the market evolving rapidly, understanding and executing a high-impact omnichannel approach is crucial for any new product launch. ๐ค Featuring: Ben Harbour, VP Global Accounts and Senior Strategy Consultant at Across Health. Ben is a seasoned expert in customer engagement strategies and shares his profound insights on leveraging customer insights for a successful go-to-market plan. His experience in implementing strategies at both HQ and affiliate levels makes him the perfect guide for this journey. #Webinar #OmnichannelStrategy #ProductLaunch #CustomerEngagement #GoToMarketStrategy
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Omnichannel is transforming how industrial companies connect with customers. But how to do it right? This article outlines 7 crucial steps: 1๏ธโฃ Set SMART Goals: Define specific, measurable, achievable, relevant, and time-bound objectives for your omnichannel strategy. 2๏ธโฃ Map the Customer Journey: Understand how customers interact with your company at every stage, from awareness to advocacy. 3๏ธโฃ Segment Strategically: Divide your audience into smaller groups with similar needs, using data from various sources. 4๏ธโฃ Personalize Content: Tailor messages and channels to each segment, offering relevant content and specific offers. 5๏ธโฃ Automate Marketing: Optimize campaigns with tools that send the right message at the right time through the right channel. 6๏ธโฃ Integrate Sales Channels: Seamlessly combine online and offline channels for a consistent customer experience. 7๏ธโฃ Measure and Optimize: Track key metrics, analyze data, and continuously improve your strategies for maximum ROI. Ready to take your industrial company's omnichannel strategy to the next level? ๐ #omnichannel #industrialmarketing #marketingstrategy #customerexperience #salesgrowth https://lnkd.in/d4e_zsZG
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I've been hearing concerns lately about the rise of omnichannel strategies in our industry, and I want to take a moment to address these valid worries. Change can be daunting, but let me assure you: the evolution of technology in sales is not a threat; it's an opportunity. In this ever-changing landscape, our unique skills as marketing and sales professionals are more critical than ever. While omnichannel tools are incredibly powerful, they can never replace the passion, empathy, and persuasive abilities that each of you brings to the table. Here's why: โจ Human Connection: Our ability to build genuine, human connections with our clients is unparalleled. No algorithm or chatbot can replace the authenticity of a meaningful conversation โจ Understanding Complex Needs: Technology can provide data, but it takes a skilled professional to truly understand the intricate needs of our clients. Your expertise is invaluable in deciphering nuances and providing tailored solutions โจ Trust and Relationships: Trust is the cornerstone of every successful sale. Your ability to establish trust, nurture relationships, and deliver exceptional service is what sets us apart. These qualities cannot be replicated by any digital tool As we embrace omnichannel strategies, let's view them as tools that empower us, not replace us. By integrating these technologies into our approach, we can enhance our efficiency, reach more clients, and elevate our impact Stay inspired, stay motivated, and let's continue to lead the way in this dynamic and ever-changing market. Together, there's no limit to what we can achieve. #MakeYourLeadershipGrow #omnichannel #marketing #sales
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SAP Emarsys Leader in the Gartner Magic Quadrant for Personalisation Engines for the 5th consecutive yearโจ We are enabling brands to deliver relevant 1:1 experiences that increase retention, loyalty, and revenue in a tough market. ๐AI-driven predictive segmentation to identify priority customer segments and target them with highly relevant, personalised messages in real time. ๐ Personalised omnichannel journeys that scale created by leveraging pre-built tactics, drag-and-drop personalisation tokens, and an intuitive UI. ๐ Analytics & reporting to unlock business opportunities and measure their revenue impact at the campaign, channel, and audience level. Get the report: https://lnkd.in/eN2twmj9 #Personalization #Omnichannel #Marketing
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Any marketing agency can create an ad for your financial institution but can they tell you what product or offer to use to grow profitably? And sure, a banking consultant can help you understand your data, but can they execute targeted, always-on omnichannel marketing campaigns? What if you had a partner that could benchmark your data across the industry, identify the right households to target and products to offer, and execute on an omnichannel marketing strategy to get results. And what if you only paid for the actual results? Thatโs the reality of a partnership with Baker Hill Powered by Infusion โ an omnichannel strategy thatโs backed by your data. ยท ๐กReady to reimagine your omnichannel marketing? Letโs talk today, link is in the comments. #SmartBanking #DataDriven #BakerHillPoweredByInfusion
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