Bullish’s Post

Please join us in welcoming Anna McClelland to the team!

Issue #34 of The Brief, Bullish's monthly newsletter, is hitting inboxes this week. This issue will go deep on our latest investment, investigate a cultural tension, share consumer insights, highlight portfolio news, and more. Don't miss it. Subscribe here: https://lnkd.in/eviHjGgA

Daisy is on a mission to become the go-to service provider for smart home and office space installation and maintenance. Here's why we believe Daisy will become a national brand. Read our thinking here. https://lnkd.in/dx4maQ3N

We're bullish on Daisy, a smart home technology installation and maintenance company, and our latest investment. 🔌 We're proud to back Hagan Kappler as she builds a national brand that creates harmony between people and their devices through technology-integrated smart home and office spaces. Why will Daisy be big? We are living in a more connected world as 60% of homes use Wifi for homework, people join virtual doctors appointments, and the demands on our Internet service and connected devices post-pandemic have reached new heights. One in three people feel overwhelmed by managing their own devices and almost 40% of connected devices are returned after people attempt to install the products themselves. There is a yearning and desire to simplify and streamline our relationship with home technology, but people do not want to do it or do not know how. Now, they can call Daisy. Read more about why we invested and listen to Michael Duda's full conversation with Hagan here: https://lnkd.in/dx4maQ3N

What should consumer brands know about the new VC landscape? “Venture investors are sending very mixed signals about what we want,” Michael Duda told Modern Retail. “We want to see strong growth, something in the realm of profitability and not a lot of burn.” Outside of the venture landscape, there are other sources of funding to be found. For example, "Family offices are picking up,” Mike shared. And, in this new funding environment, more companies are “raising less money and in different tranches.” Read the full article by Anna Hensel here. https://lnkd.in/eUzS4b3e