PepsiCo 🤝 Topgolf
This one’s an ACE. We’re stoked to officially announce an eight-year partnership with PepsiCo Foodservice! There are many exciting perks in store for both #Topgolf Players and PepsiCo fans including one-of-a-kind Player experiences.
Exhibit A: We’re kicking off our partnership with the ultimate giveaway that will award one lucky person with eight years of free #Topgolf play paired with their favorite PepsiCo beverages. Get all the details here: https://bit.ly/3WGeCZi.
I’m intrigued by McDonald's launch of CosMc’s. Some may overlook it, but I think it’s very strategic in nature.
By launching a sub-brand entirely focused on beverages and snacks, they've not only expanded their offerings but have also crafted a unique identity. This strategic separation allows CosMc's to stand out in the market, highlighting the importance of having a distinct specialty. It's a bold move that shows even the most iconic brands need to continually evolve and create specialized experiences to stay relevant and captivating.
McDonald's can also comfortably avoid the label of being primarily a beverage destination, as CosMc's carries this distinction with its specialized and refreshing drink offerings.
McDonald’s knows that when you try to be everything to everyone, you lose the ability to stand out.
What do you all think?
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#BrandStrategy#BrandBuilding#BrandAwareness#BrandPositioning#BrandStrategist#positioning#differentiate
Pepsi has been announced as the official soft drink of grilling season in partnership with celebrity chef Bobby Flay. A recent article from Marketing Dive provides insights into this innovative campaign.
Key points from the article include:
- Official Soft Drink: Pepsi's partnership with grilling season as the official soft drink underscores its connection with summer celebrations, outdoor gatherings, and culinary experiences.
- Collaboration with Bobby Flay: The campaign features celebrity chef Bobby Flay as a brand ambassador, leveraging his expertise in grilling and culinary creativity to enhance Pepsi's association with grilling occasions.
- Creative Elements: The campaign includes TV commercials, digital content, social media activations, and recipe collaborations, showcasing Pepsi as the perfect beverage choice for summer grilling and BBQs.
- Consumer Engagement: By aligning with grilling season and partnering with Bobby Flay, Pepsi aims to engage consumers, drive brand relevance, and create memorable experiences during the summer months.
Pepsi's official soft drink partnership with grilling season and Bobby Flay is an excellent example of strategic brand collaboration and seasonal marketing. It highlights the importance of aligning with consumer behaviors and cultural moments to connect with audiences effectively. Check out the full article - https://lnkd.in/etVCjvEv#Pepsi#BobbyFlay#strategy#celebrity#celebrityendorsement#seasonalmarketing#branding#campaign#partnership
* Untapping the Full Potential: Multi-Channel Distribution in the UK Beer Industry **
As the UK beer scene continues to thrive, breweries are exploring innovative ways to get their brews into the hands of thirsty customers. And one approach that's proving particularly effective is multi-channel distribution.
What does it mean to go multi-channel?
It's about strategically combining different distribution channels to maximize reach and sales. This might involve:
Partnering with pubs and bars to create an immersive on-premise experience where customers can discover your beers firsthand.
Securing shelf space in supermarkets and convenience stores to ensure off-premise availability and convenience for shoppers.
Establishing an online presence through e-commerce platforms or direct-to-consumer (D2C) sales, offering doorstep delivery and subscription options.
Exploring alternative channels like beer festivals, pop-up events, and collaborations with independent shops and restaurants to tap into new audiences and create unique experiences.
Why is multi-channel distribution so important?
Reach a wider audience: By being present in multiple channels, you increase your visibility and accessibility, expanding your customer base.
Cater to different preferences: Different customers have different shopping habits. Multi-channel distribution allows you to meet them where they are, whether they prefer to enjoy a pint at the pub or stock their fridges at home.
Build brand awareness: Each channel offers opportunities to showcase your brand's personality, story, and values, creating a cohesive brand experience across touchpoints.
Gather valuable insights: By tracking sales and engagement across channels, you can gain a deeper understanding of your customers' preferences and optimize your distribution strategies accordingly.
What emerging distribution trends are you most excited about?
#UKBeerIndustry#DistributionStrategies#MultiChannelMarketing#CraftBeer#BeerLovers#Cheers
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And check out the link in the comments for sponsorship opportunities or contact Russell Tumath for more information! 📞
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#FoodIndustry#FoodTech#eCommerce#DigitalFoodAndBeverageConnect
Why does Taco Bell give free Pepsi???
▶ Taco Bell sells 2 billion tacos 🌮
It generates ₹17,000 Cr in revenues 💰
It offers free Pepsi refills - here’s why ⬇️
▶ The Pepsi story ✨
In 1978 PepsiCo purchased 868 Taco Bell restaurants for about $125 million. It led to going national first across the US & then globally. It has a lot of McDonald's growth story vibes ;)
Here’s why Taco Bell isn’t crazy ⬇️
You must be wondering - Pepsi Co owns it so they do it. The answer isn't that simple. I assumed the exact same thing the first time I got to know about this.
👉 It’s the right bundling 🌮 🥫🍟
Carbonated drinks go well with fast food. It's done and dusted playbook from the likes of KFC, McDonald's & Domino's.
Fries + Burger + Cold drink = Heaven 😂 😂
How many times have you bought a meal & not just a burger? - Taco Bell exploits the insight.
👉 Average order value increase 💰
If you have been paying attention - the first Pepsi isn't free. You will buy it to claim the refill(s). That means the majority of orders will be "meal orders" - increasing the average order value by at least 50%.
Meal options push average order value up.
👉 The margin game ❤️
Consider this - most customers refilling will do so a couple of times. As per Taco Bell, the average customer refill is less than 2. That's freaking crazy considering the exploitation customer could do but isn't. Cold drink margins are upwards of 70% for Taco Bell. Makes sense.
👉 Steal deal behavior 🔁
The free refill creates sort of a pull for every customer who has experienced the "free refill". They feel like - "I'm getting a steal deal every time I go to Tack Bell". Humans feel good when they feel like they got something at a cheaper price.
So, why isn't Taco Bell hyper-growing in India? 🧐
👉 It hasn't cracked the KFC code 🚫
It hasn't localized its Tacos, yet. I mean KFC now has a Tandoori Zinger burger ;)
👉 Missing "free refill" marketing 📢
The brand hasn't really advertised the refill part much. Unsure if it's a conscious call at a business strategy level but then it makes no sense to not use your golden ticket to penetrate the beverage-moving customer.
👉 Critical mass of try-outs 📊
Go to any freaking mall food court. You will see minuscule numbers of customers in a Taco Bell ordering queue. It needs to solve first-time buying customer numbers, fast.
#business#marketing#growth#strategy#restaurants#like#pepsi#tacobell#free#brand#food
Are you ready to meeting with Heads of eCommerce and Digital from Europe’s top brands and retailers next week at Sopwell House, St Albans? 🤝
Here's a quick guide to how Connect works! ⬇
While at Digital Food & Beverage Connect, 3 things are for sure:
1⃣ Audience Acquisition
2⃣ Guarenteed 1-1 Meetings
3⃣ Insight Opportunities
This exclusive gathering of the top food & beverage brands is for only the most senior level execs 🤵
To find out more about the event, click the link below or contact Russell Tumath!
#DigitalFoodAndBeverageConnect
This is a cool campaign you might have seen around town from @Heineken
How do you double down on it and make it a win with your retail customers?
Go shoppercentric, tell your story, take the honours!
👉 Focus pre-store: When premium beer shoppers buy Heineken, it's very likely to be a regular purchase and they're more likely than average to be triggered by a catalogue.
👉 Drive premium message: even among premium beer shoppers, those who buy Heineken are especially open to spending more on better quality or something a bit different.
👉 Nail the main display: unlike the category average where secondary display over-indexes, main aisle is the focal point for Heineken shoppers to buy from, so put your energies into getting that spot on.
Follow me for more liquor insights to help you shine in your next retailer meeting!
#campaign#liquor#shopper#wins
Off the topic of what I do for a living, but solutions like this contribute to *why* I can do what I do for a living.
Thanks for the original post, Olivier Ward.
Spirits Specialist, Distillery Consultant, Drinks Brand Builder. Head judge for Gin IWSC.
Well done to Waitrose & Diageo for this partnership. Great to see increased visibility of the No & Low section in store.
For the category to grow the ‘zero’ section needs to be side by side with beer, wine and spirits, not in with the softs.
It also needs a bit of championing to normalise it with everyday shoppers who haven’t adopted ot as part of their regular drinking habits yet.
This does all of that, and without the bullshit sober / abstentance messages - just straight forward marketing through increase shelf visibility.
Great work - let’s hope there is more to follow!
