Director of Commerce Content @ SJC (Today’s Parent, Chatelaine, FASHION, Hello! + more) and author of two bestselling Substack newsletters.
We ran over 1,000 pieces of commerce content between Today's Parent, FASHION Magazine and Chatelaine in the last few months and the results have been *very* exciting (building a commerce department from the ground up always is)! Here are some key takeaways: - US shoppers prioritize overall value, customer service, and price point. - Canadian audiences don't mind spending more, but they look for items built to last—a quality vs quantity mindset. - DTC retailers have enormous room to grow in funnel improvement. It's surprising that this isn't a bigger conversation across the board. - Content is consumed differently among varying age groups, each with preferred basket sizes and most trusted retailers. - REAL, human-created content is still king. This might be a tough pill to swallow for publishers banking on robot words, but should be welcome news for writers and editors. Hang in there, it’ll all shake out for the best sooner rather than later! I’m eager to see what the next 12 months has in store and grateful for the lovely editors, audience teams and freelancers I get to work with each day 🚀
Exciting insights! Looking forward to seeing how the commerce landscape continues to evolve.
Thanks for sharing these! The Canadian and US audiences point answered what I have assumed was the case for a few years now.
Nice! I'm so glad to hear that human content still reigns!
Love all of your nuggets of wisdom!
Always love your insights - great intel!
I love working with you!!!! 😊
great insight - thanks for sharing!
Love these insights!
Love this insight!
Affiliate Manager at TRANZACT
4moHi Bryce Gruber, Are you guys doing anything in services vertical. (Insurance, finance etc?) Or just focused on E-commerce for now?