Bryan VanDyke’s Post

Two months till IN OUR LIKENESS hits the shelves, which means I’m late with a cover reveal here. I’m grateful to the Little A team that worked to create something visually engaging and also in keeping with the book’s themes. It’s beautiful work, and I’m still in disbelief that after decades of trying, I sold a book to a publisher. So what’s this book all about, you ask? Here’s the promotional copy, which lays out the plot in more detail: “Graham Gooding is a leader at a tech start-up when his brilliant coworker—and work crush—Nessie Locke asks for help testing a new algorithm. Graham jumps at the chance to impress her, and to improve his floundering personal life. He soon discovers that the algo is more powerful than Nessie—or anyone—realizes. It was built to detect lies on the internet, but when Graham makes a small edit to Nessie’s online profile, hoping to see if the program will catch the lie, Nessie changes in real life. The algo can alter the real world. Now, so can Graham. “No one knows what Graham has done, except his boss, enigmatic tech guru David Warwick. Graham is racked with guilt, but Warwick thrills to the possibilities of what they can do next. This promises to be the innovation that will make Warwick a household name. Drawn by the power of the algo but terrified by its potential for chaos, Graham must decide what to do and whom to trust in a world where one true reality no longer exists. “As love, trust, memories, and what it means to be human begin to slip away, Graham and Nessie work together to restore the past—before it’s lost to the anarchy of a world without truth.” Here’s the part where I provide a link for anyone who wants to preorder a copy. I’m told copies will arrive on your doorstep by September 2. https://lnkd.in/ee28HF_Q

I'm searching for a VP, Digital Experience to lead the team charged with transforming Gartner's digital marketing ecosystem. We want someone who loves creating and improving digital experiences--and who can rally others to come together and build great digital products. Here's the link if that sounds like you or someone you know: https://lnkd.in/eSyYZ3k

Marketing leaders are under lockdown, but they're already making moves to adapt for the COVID-19 crisis in the weeks and months ahead. https://lnkd.in/ddrWe5W

I'm really pleased to share this new 2019 index ranking for retail U.S. banks, just out from our team at Gartner L2. From the promo materials: "Retail banks have a lot to worry about on the digital front — new tech competitors on the horizon, digital first banks nibbling at their margins and constantly rising customer expectations. It's no longer good enough to deliver basics, like online enrollment. Banks must reach for the next rung on the ladder of digital innovation." https://lnkd.in/e4bi3mT

Amazon isn't just for retailers anymore. We produced this report for manufacturers, but the underlying message is the same for all B2B brands: don't be complacent about how you distribute and promote your products. Unless you like the idea of going out of business. https://lnkd.in/dRefXVZ

Great new post from the B2B team at GartnerL2 on how to use digital tools to drive sales. Our hope is that it helps B2B Marketers make the case for more investment in their programs. https://lnkd.in/dzvcGRT

According to a recent eMarketer report, 58% of marketing organizations outsource some or all of their digital marketing. In contrast, 76% of their product marketing is done exclusively in-house. This begs the question: how much longer will product marketers get a free pass when it comes to digital tactics? #digitization #marketing https://lnkd.in/gqvnpCy

This article is a good read for marketing executives who want a quick primer on how artificial intelligence fits into the ongoing blizzard of digital marketing imperatives.