Could not agree more. Operations & Sales Operations must be scaled in order to set up a CRO for success. Hiring a CRO without understanding the basics of what they need to succeed is too common and a waste of 18 months. Great post.
CROs are getting fired because private equity firms recommended that their CEO hire one. CROs are important but should not be the key first hire when you want your portfolio company to scale. Listen to this short clip to hear what a better hire should do before prematurely bringing on a CRO. --- P.S. - If you are a PE investor and have noticed that some of your portfolio companies are not scaling as fast as you'd like due to a lack of marketing and sales sophistication, then DM me. This is where I live. Our team can parachute in and build out all the marketing and sales processes so your portfolio companies can hire a CRO without any false starts.