Ricardo Baca’s Post

A few thoughts on the kerfuffle surrounding the WHO report and neo-prohibitionism.

As a PR expert at Roar Media, I'm always on the lookout for compelling ways to showcase the impactful work of our clients. Recently, I had the opportunity to do just that for the Economic Development Council of South Miami-Dade (EDC). A few days ago, two local media outlets featured an inspiring story about Dave Katz, a South Florida businessman. Katz is making headlines for resurrecting his award-winning vodka brand, previously disrupted by the Russia-Ukraine conflict, right here in Miami. The pivot of this success story? The EDC's critical support in Katz's journey. The EDC, an organization that provides support and advocacy to existing and prospective businesses, provided Katz with invaluable assistance, notably by facilitating strategic connections with key figures in Homestead. This support was instrumental in helping him re-establish his business in the South Miami-Dade region. When I caught wind of this media opportunity for Dave Katz, it sparked an idea. How could we leverage this story to spotlight the EDC's vital role in aiding businesses to thrive in South Miami-Dade? Collaborating swiftly with the EDC team, we brainstormed and crafted a statement in under 30 minutes - just in time for the publication of the articles. This instance exemplifies how timely, relevant stories can be a powerful tool to highlight a client's significant contributions. It's not just about sharing success; it's about strategically positioning our clients to illustrate their impact and influence in the community. #publicrelations #marketingagency #PRwin #successstory #mediarelations #thoughleadership Check out the stories below! NBC 6: NBC 6: https://lnkd.in/eR8Pk36U Local 10: https://lnkd.in/eyq7pZmH

I'm chuffed to bits to show off PardiGras.org, a map-focused social media app that connects Mardi Gras attendees and provides information about essential services and conveniences within the shape-shifting context of a large public event. Click the link below to check out a demo version of the app, where you'll learn about the app's functionality and contours. I want to thank and congratulate my collaborators: Geremy Fisher, James Sheppard, Alex Beasley and Gretchen Neuenhaus. Their creativity, compassion, grit and technical expertise combined into an incredible, indelible, inedible sauce that smothered Pardi Gras with homemade NOLA flavor. Y'all rock hard. Same goes to the folks at Operation Spark. About the app: on one side, Pardi Gras empowers users to coordinate their day with friends and stay informed about the event's goings-on. On the other side, Pardi Gras provides NOLA businesses with a targeted advertising platform for connecting with potential customers. An economic impact study of 2023's Mardi Gras estimates that out-of-town visitors' non-lodging expenses tallied $57 million. These visitors fit a unique profile: they're in an unfamiliar and dynamic environment, they're confined to a particular area in virtue of attending the event, and they're ready to spend. Pardi Gras provides value to its users by reducing discovery friction for those normal purchases occurring in an abnormal setting, and provides value to its advertisers by informing event attendees of their nearby services. I'd love to connect with planners of large events or festivals to see how this concept could work in other event contexts and communities, and would greatly appreciate your sharing those connections in the comments below. Cheers! 😎

🍻The Paulaner festival tent at Oktoberfest caused a big debate by deciding to serve only 🍗organic chickens. Some people think it's great for a more 💚environmentally-friendly Oktoberfest, while others are worried it's becoming too politically correct. This change to organic food is just one part of a bigger campaign by a group that supports organic farming. The activists are saying that Oktoberfest should help promote sustainability and help the city reach its goal of becoming climate-neutral by 2035. However, some people say that the festival should stick to its traditional roots and adding rules about food would just take away our personal freedom. Some guests really like the changes on the menu, but there are also people who are worried about the 💶 higher prices. The price of a litre of beer went up this year to €12.60 - €14.90, contributing to the rise in inflation. The Oktoberfest, which pulls in like 7️⃣seven million peeps, has already made moves towards being eco-friendly. They're all about using ⚡️renewable energy and saying no to 🍽️ disposable plates. However, it's not easy to go all organic with the massive amount of beer guzzled at the festival. The whole fuss about going organic shows how people clash over mixing sustainability and tradition in our culture.

𝐓𝐡𝐞 𝐓𝐫𝐮𝐭𝐡 𝐒𝐡𝐨𝐭𝐬 🥛 Mai joh kahunga sach kahunga, sach ke siva kuch nahi kahunga... ;) 2 Swedish advertising execs are testing 'honest' advertising. They have launched a brand - Alcoholic Vodka. Interestingly, a bottle of Alcoholic Vodka lists six of the biggest alcohol-induced diseases and the label brandishes the product as ‘extremely hazardous.’ They have already sold out 1,000 bottles and are also working on an alcohol-free beer. More about it here - https://lnkd.in/eCm3JdK5 #advertising #branding #packaging

As cannabis brands blossom, identifying what truly resonates with consumers is key. What do you think is the most vital aspect of marketing in the cannabis industry? 👤 Understanding the audience's diversity 📘 Educating consumers on benefits and uses 🌿 Emphasizing shared values like sustainability Vote below and let's spark a conversation on building meaningful connections in the cannabis market!

Did you know that 93% of bartenders give drinks recommendations to customers every shift in the US and UK? Knowing how to leverage bartenders for brand advocacy is as important as ever, with a huge potential for ROI. ✔️ Boost your business with the most complete and accurate data to understand consumers' behavior in the On Premise and why with CGA by NIQ!

Did you know that 93% of bartenders give drinks recommendations to customers every shift in the US and UK? Knowing how to leverage bartenders for brand advocacy is as important as ever, with a huge potential for ROI. ✔️ Boost your business with the most complete and accurate data to understand consumers' behavior in the On Premise and why with CGA by NIQ!

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Marketing research is a necessity when launching new products or a marketing campaign. But this type of research is even more important when basing a marketing campaign based on a social justice issue. Bud light is a perfect example of a lack of market research for their consumers. What are some thoughts on marketing reseach and how Bud Light could have avoided this controversy? https://lnkd.in/gxkGdHZY Darin W. White #marketresearch