Bruno Solari’s Post

It's been a busy week over at the mini mioche headquarters, as we finally completed the last steps of our warehouse move, taking us straight into the next stage: trade show mania.   We're heading to our first show in Vegas next month and the workload to get there is heavy. We're creating a whimsical wonderland of floating babies, toddlers, and kids playing in nature (at least that's how I keep describing it to our team 🙈) and there are about a bajillion pieces to bring together, every bit of it sustainable. I think it's going to be nothing short of magical and we're really ready to introduce our beautiful brand to all kinds of new families around the world.   When you run a sustainable brand, the instinct can be to grow slowly. I have a bit of a different feel for things - but there's a method to the madness. To me, our primary reason for being is to be a game-changing force for good, empowering families to create a better future for all kids. ✌️🌎 To give families an alternative, ethically sustainable option to the fast fashion options all over the place.    To adjust to considering resale value and how products can live many lives. To shift towards thinking about cost per wear rather than product cost. To consider who's paying the price (read: mostly women in economically challenged regions) when you see a $10 pair of pants on Temu. 😞   If we don't press on the proverbial gas (and accordingly offset that impact ✌️ as a Climate Neutral Certified brand and 1% for the Planet member), we're slowing down our ability to create real impact in this world. I'll admit it: I'm a lifelong entrepreneur, 27 years in. It's extraordinarily hard for me to not press on that gas under the best of circumstances. But this feels to me like more than a business, more than a brand - it's a mmission and it's as real as real gets. #sustainablefashion #slowfashion #kidsbrands #ethicalfashion #babybrands #growth

Green is in for 2024! 🌍💚 Check out Reelzy’s new blog post to find out how you can start making an impact today (while clearing some space in your closet)!

I was drawn to this article because it's about The Body Shop, a store that was super fun to visit when I was a bit younger. I always stopped by when I was at the mall, but I haven't thought about it in awhile. Guess I didn't miss it 🤷🏻♀️. Sounds like others didn't miss it too much either. Why? 2 reasons. 1- it lost it's soul, authenticity, what made it special. 2- it didn't evolve with the times. The competition was doing it better. What was so cool turned into a store like any other🏬. Don't let your brand turn into a brand like the others. Be different. Be unique. Bring something to the table. #branding #brandexperience #branddevelopment

Just about caught up with myself after a week in Chicago last week, it was fun to be back in the US. I always love searching out what’s emerging away from home and here’s my key take aways a from the week, both from the Inspired Home show and on a personal level, it was a busy few days… #1 The Latine community is really influencing and trail blazing in the design industry, some insightful talks over the week supported our research, acknowledging they are also a key consumer group that brands need to get to know. #2 Colour makes us happy! Joyful combinations of colour which inspire and motivate us to find a ‘feeling of home’, homes after all, are our sanctuary. #3 Convenience is a key value, and not just in homewares, but products that ease pressures in our busy lifestyles, support us in our health goals and fit our shrinking spaces will win every time. #4 Beyond tomorrow was a strong theme within the keynote talks at the show, brands and businesses are starting to really value foresight. Sounds obvious but it’s quite striking. #5 The kidult is a growing consumer to watch. We are never too old to play. #6 With compliments! I got stopped multiple times and complimented on my dress, my footwear, my opening keynote presentation, it felt good! This is my personal takeaway, tell people when you like something! Make others feel good. #7 Make people laugh. I saw so much ‘just for the fun of it’ product, marketing messages, brand DNA shining through, counter balancing the global feeling of poly crisis. #8 I’m sorry, I’ve got to say it. I just don’t love a deep pan pizza. But one things clear, the at home pizza making market is really booming. #9 Nostalgia is still our comfort zone. Brands are really tapping into retro, nostalgic and heritage storytelling hooks to entice consumers, but the watch out is definitely ensuring modern day values are echoed in marketing messages. #10 Chicago LOVES a st Patrick’s day celebration- they dye the river green! It was quite a spectacle but also, was I the only one with environmental concerns watching this unfold?! 🫣 Until next time… see you again soon Chicago!

Still Here is in growth mode, having doubled its revenue this year, which can be owed, in part, to organic #virality striking twice: Its Cool Jean style became a cult favorite, with consecutive restocks rapidly selling out. Meanwhile, its logoed hat became a #Swiftie uniform staple at a time when, it seems, everyone is a #TaylorSwift fan. In this piece by Jill Manoff, we speak to Maurice Mosseri, and Sonia Mosseri.

𝐃𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐓𝐡𝐞 𝐁𝐨𝐝𝐲 𝐒𝐡𝐨𝐩'𝐬 𝐉𝐨𝐮𝐫𝐧𝐞𝐲: 𝐀 𝐓𝐚𝐥𝐞 𝐨𝐟 𝐄𝐯𝐨𝐥𝐮𝐭𝐢𝐨𝐧 The story of The Body Shop is a fascinating one that encapsulates the complexities of brand identity in a constantly evolving marketplace. It was founded by Dame Anita Roddick on the principles of ethical trading, environmental sustainability, and social responsibility. However, its acquisition by L'Oreal in 2006 marked a significant shift in its trajectory. Despite promises of international expansion and financial stability, The Body Shop struggled to maintain its authenticity under new ownership, and faced challenges as consumer preferences and competition changed. To reclaim its activist spirit, The Body Shop embarked on a rebranding journey, with the launch of the 'Edelweiss' range. This move aimed to challenge stereotypes about aging and promote a positive attitude towards it, harking back to the brand's roots of empowerment and inclusivity. However, this transition wasn't without its challenges, as loyal customers grappled with the departure from familiar branding. Despite this, The Body Shop remained committed to social responsibility, underscoring its enduring legacy of activism. The Body Shop's journey serves as a testament to the enduring power of authenticity in a world of ever-shifting trends, highlighting the importance of purpose-driven brands. #TheBodyShop #BrandEvolution #EthicalBeauty #Rebranding #ConsumerInsights #Leader #CXO #Mentor #Business

Tiny Bunny is a Latvian-owned brand that specialises in minimalistic clothes for kids and moms, crafted from organic, natural materials. 🐰🤍 8 years ago, Tiny Bunny’s founder, Ilva Kauliņa, was working at a Zara store, dreaming of creating something unique of her own. Now, she’s forging new partnerships in countries like the US, China, and all over Europe. The brand is known and loved for the quality of materials and craftsmanship, allowing Tiny Bunny to expand worldwide. 🌏 Discover more about Tiny Bunny and how Swotzy supports its growth in new markets in our latest article. [𝗹𝗶𝗻𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗰𝗼𝗺𝗺𝗲𝗻𝘁𝘀]👇

With the recent wave of economic hardships, devaluing of whole markets, and tough times in general, retail has been hit with some of the same unfortunate lows. Designer and Brand builder Pyer Moss took the opportunity to recreate a movement in the subculture by marketing a "LOOT OUT". 👀 Per the video, attendees will be given the chance to “grab as much as they can physically wear out the door” within a time limit of no longer than five minutes. For the minute-only option, that’ll set you back $100; the five-minute option, meanwhile, is priced at $300. 🤔 Just in time for the holiday season (sarcasm). 🎁🎄 Branding wise: Focusing on connecting with consumers by recognizing the LOOT OUT/DUPE subculture is definitely attention grabbing. What do you think? Given a license to "loot", would you pull up & pick up something? (paying in advance of course) 😉 You asked, I posted. 💎💎 #FREEGAME #BRANDSTRATEGY #MARKETINGSTRATEGY #ARCHTOCULTURE #AGENCY #CREATIVES #alternativemarketing

'The Body Shop was a trailblazer. What went wrong?' BBC News I have mixed emotions about the demise of The Body Shop. As a child of the 80s/90s, a Saturday morning hanging out in town was not complete without a trip to the local store to douse ourselves in the tester of Dewberry body spray and hanker after the beautifully packaged products that would not only make us irresistible but also aligned with our teenage enthusiasm for disrupting the old order and supporting this new breed of ethical brand. But those halycon days disappeared a long while ago - for me and The Body Shop. So, what went wrong for The Body Shop? I think the problem is two-fold but both are linked inextricably to their brand strategy (or lack of it). Firstly, they lost sight of their core purpose. Some might argue that that was inevitable when Dame Anita Roddick sold the business. I disagree. Undoubtedly, she breathed the life into The Body Shop and its brand was inextricably linked to her values but a brand should exist beyond its founder. Much like a child, the parents nurture and help shape their development but a child is not a carbon copy. It grows and develops its own personality. Brands do the same. The Body Shop forgot what it stood for and why it existed in the first place. Secondly, they stood still. This might sound like a contradiction of the point above but it is entirely possible and right that you can retain your core purpose and values but evolve what and how that means in practice. The Body Shop didn't retain its core purpose of being a trailblazer at the forefront of ethical and environmental issues and the competitors caught up. It's a cautionary tale that all businesses, big and small, should heed. Never lose touch with who you are and what your customers love about you but keep moving forward. RIP The Body Shop. Dewberry will forever be the smell of my youth! 😢 #thebodyshop #branding #brandstrategymatters https://lnkd.in/exDVaVhT

In a market where products often mirror each other, standing out becomes an art. I’ve seen time and again how brands can carve a niche for themselves, even when their products seem identical to others on the surface. Here’s how differentiation goes beyond the product itself with a few of my favorite examples: ➡️ Service Can Define You: Think of Nordstrom's unparalleled customer service or Apple Care's support. They've become as iconic as the products they sell, proving that how you serve can set you apart as much as what you sell. ➡️ Design & Experience Matter: Kleenex and Method have turned everyday items into experiences, elevating the mundane through thoughtful design and user experience. ➡️ Own a Category Driver: Volvo has anchored itself in safety, speaking directly to parents' deepest concerns with images that powerfully show their cars' safety in accidents. ➡️ Highlight the Unique: Essentia Water and Pantene leverage minor differentiators, like pH level or vitamins, transforming them into major selling points. ➡️ Emotional Connection Wins: Evian and Tiffany don’t just sell products; they sell a feeling—youthfulness, luxury. Michelin ties the safety of tires to the protection of your most precious cargo, your children. ➡️ Values Resonate: Patagonia and Harley Davidson don’t just sell clothing or bikes; they sell a commitment to the earth and a sense of freedom and pride, respectively. ➡️ Be First, Be Loud: Tide dominates the cleaning conversation simply by ensuring they're the first name you think of. ➡️ Celebrity Influence: The power of association through figures like Jessica Alba for Zico or Jennifer Aniston for Living Proof cannot be underestimated. In every interaction, every campaign, every package, there lies an opportunity to tell your story in a way that resonates, connects, and ultimately, differentiates. It's about leveraging every facet of the brand to create a unique space in the consumer's mind. I love to help clients find that unique voice, because in a world of parity products, the difference is in the details. #BrandDifferentiation #MarketingStrategy #Branding #Marketers #CPG