Brock A. Pernice’s Post

I recently sat down with Bill Wreaks and The Gramercy Institute for their Financial Marketer TV series. In our discussion, we delve into the latest trends in financial marketing, brand building strategy, and the importance of focusing on the client experience. Check out the episode for more insights! 📺 https://lnkd.in/g2rAAER8 #FinancialMarketing #Trends #IndustryInsights

🔑 Vulnerability: The Key to Retaining Clients? In the latest "Marketing In Motion" episode, Isaac Castejon and Romulo Martinez, MBA dive into how being authentic and vulnerable can actually help you retain clients! 🤯 They explore: ✨ Providing value to establish brand authority. 💸 Impact of iconic marketing campaigns. 💰 Branding strategies for small businesses. 💯 Importance of honesty in business dealings. Discover how a little vulnerability can foster strong client relationships! Tune in now on Spotify: https://lnkd.in/euwVqBre #MarketingInMotion #ClientRetention #Authenticity

“When you lean into the boldness of a big idea and the power of creativity, you can unlock more than you imagined possible…so organizations have to decide: do I want to be slow and steady, or do I want to take a moon shot?” TBWA\Chiat\Day LA’s CEO Erin Riley recently caught up with Seth Matlins to discuss The Evolution of Creativity and Creative. Erin shares her thoughts on the state of creative & creativity today, the role of strategy in the creative process and what brands and agencies can do to ensure creative success. Check out the full discussion on Forbes! #disruption #creativity #advertising #creative #marketing #ForbesCMONetwork

"I think at the end of the day, when you look at advisor marketing, there's a definitive need for a personal brand." - Lindsay Dowrick 🎬 Check out our latest episode of Advisor Marketing Explained brough to you by Oak & Stone Advisor Marketing where we dive deeper into modern video and how financial advisors can take advantage. Watch or subscribe here: https://lnkd.in/e4awnVPK

Your “brand” is not something that lives off to the side as a set of creative assets and colours. It’s everything about how you show up in the market, which means that comms needs to be a part of any activity or decision that could impact the way people perceive your company. 🍊How your employees talk about the business = brand. 🍊Where you invest your money = brand. 🍊How your facilities look, feel, and function = brand. 🍊How ethically you behave = brand. I could go on… Continuously make deposits in your ‘reputation piggy bank’ — every brand interaction, piece of content, quote, speaking engagement, merchandise- adds up and builds reputation equity - useful when needing to raise capital or in a crisis! Branding, Brand Awareness and PR & Comms = First Turn Media. #comms #pr #media #marketing #brandintegrity

👍🏆📈 Check out our latest video on "Reputation Management for Your Business: 5 Mighty Benefits!" Here's a tip: In today's digital age, online reviews and social media play a significant role in shaping your brand's reputation. Negative feedback can spread quickly, impacting your business. That's where reputation management comes to the rescue! Click to learn what reputation management entails and discover the powerful benefits it can bring to your brand's image. Click here: 👉 https://lnkd.in/dqupDCGb Ready to strengthen your brand's reputation? Let us know how we can assist you in achieving your goals. Visit us at: 🌐 https://redstonestudio.com 📞 #ReputationManagement #BrandReputation #OnlineReviews #RedStoneStudio #BusinessGrowth #OnlinePresence 🚀

We stumbled upon such a question. Similar questions can open up the job to be done for your brand communications. Would love to share our approach to inferring triggers and barriers from such critical questions. #consumerinsights #stories #criticalthinking #brandcommunications #dhanteras

It’s not too late to sign up for your monthly dose of insight, opinion, and creativity! In this month's newsletter, we consider: is it time to shake it up? 📈 Signals indicating a need for a rebrand 🌱 The evolution of your creative strategy 🚀 Boosting your results with the latest media trends Sign up here: http://eepurl.com/hO3Onn #IndustryNews #CreativeInspo #ThoughtLeadership

We talk about reinvention a lot - and one way we achieve this for clients is through our ✨ Impact Model ✨ What is the model, and how does it work? Duncan Nichols explains all, with a real life example of the model in action, in our latest article👇

Looking to expand your business? You’ll need to tell your story to your target markets (& advertising isn’t storytelling). #PublicRelations remains the most cost-effective way to reach & influence potential clients or investors, regardless of the economy. Be sure it’s #PRDoneRight.