Adidas is opening the first of its UK 'The Pulse' concept stores at our Fort Kinnaird and Glasgow Fort retail parks. As one of the UK's largest owners and operators of retail parks, this is yet another example of our strong track record in attracting some of the biggest retail brands. The 11,000 sq ft store features a wide variety of the brand's most popular items and showcases its latest collections in both full-service and self-service areas. We are also looking forward to the unveiling of Adidas's two-floor, 8,600 sq ft unit at Glasgow Fort, continuing the leading retail park's winning streak with 24 new leases and 16 million visitors over the last year. 📸 See the Fort Kinnaird launch below! #CommitAndCollaborate #Retail #RetailParks
British Land’s Post
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🔥 Exciting News from Nike in Flanders! 🔥 Nike is making strategic moves in Flanders, Belgium. With a recent store opening in #Antwerp, they're soon bringing their immersive retail experience to #Ghent & #Bruges. 🏢 🚀 This expansion aligns with Nike's shift towards direct sales through physical stores, enhancing brand visibility & engagement. 🌍 🛍️ In a world of online shopping, Nike is redefining retail by focusing on creating memorable in-store experiences that go beyond transactions. 💥 📊 Efficient inventory management & distribution, including their European Logistics Campus in #Flanders, further fuel Nike's growth. Stay tuned for more exciting developments from #Nike as they reshape the retail landscape! 🌟 #RetailExpansion #Innovation #CustomerEngagement #RetailStrategy #CustomerExperience #Europe #Belgium #BusinessGrowth
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The retail industry witnessed some significant events in 2023, of which four were particularly noteworthy. Firstly, Adidas's partnership with Ye was plagued with problems. Secondly, Bed Bath & Beyond filed for bankruptcy. Thirdly, Target closed some stores, citing theft as the reason. Finally, the self-checkout system experienced several issues leading to its eventual breakdown #retail #trends #target #adidas #bedbathandbeyond
Four key retail moments in 2023 | CNN Business
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This time last year, we were traipsing around US shopping malls, talking to customers about what drove them to shop in-store vs online. We saw a lot of desperate discount strategies and a lot of #backtoschool collateral. These insights helped us build a new retail positioning & strategy for adidas and got us thinking about the broader industry implications. With many mall brands still hanging on or gaining ground, what we found about what creates the ideal in-store experience remains true today. Learn what we learned in Quick Study's "The State of In-Store Retail" Study Guide here: https://lnkd.in/g6wbAMpY
As back-to-school season ramps up and articles about the resurgence of mall brands continue to get shared, we thought it’d be worth resharing some of our learnings from last year’s work with the adidas North America retail team. Over the span of 2 weeks last August, we visited 18 adidas stories in 6 different states to better understand the new priorities of the in-store consumer and what makes them more likely to shop a physical space than online. We took those learnings and turned them into a new retail strategy for the brand that included a roadmap of recommendations that mirror our learnings. We also made time during this trip to visit hundreds of other stores in malls and shopping centers around the country. Those broader learnings can be found in our Study Guide from last September. Check out the link in the comments to learn more about how price, quality, and fit are all jockeying for a role in the in-store shopping experience.
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The retail industry witnessed some significant events in 2023, of which four were particularly noteworthy. Firstly, Adidas's partnership with Ye was plagued with problems. Secondly, Bed Bath & Beyond filed for bankruptcy. Thirdly, Target closed some stores, citing theft as the reason. Finally, the self-checkout system experienced several issues leading to its eventual breakdown #retail #trends #target #adidas #bedbathandbeyond
Four key retail moments in 2023 | CNN Business
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"Dreaming Big, Reaching High | Sky's the Limit Achiever | Innovator by Day, Dreamer by Night"
👟 Delving into the Nash Equilibrium: The Coexistence of Reebok & Adidas 👟 During a stroll through the mall, I came across an intriguing sight: adjacent Reebok and Adidas stores. This raised a question in my mind - why do these rival brands choose to operate in such close proximity? 🚶♂ That's when I uncovered the concept of "footfall." It's a strategic move where companies position themselves near their competitors to take advantage of the shared flow of customers, or "footfall," in a high-traffic location like a mall. 🤝 This approach not only enables Adidas and Reebok to retain their loyal customers but also allows them to tap into each other's potential customer base. It's a mutually beneficial arrangement that boosts sales for both brands. 🔄 Moreover, this arrangement can be a component of their competitive strategy. By being in close proximity, they can closely observe each other's actions, pricing tactics, and product innovations. This competitive intelligence aids them in staying nimble in a rapidly evolving industry. 💡 So, the next time you come across competitors situated side by side, keep in mind that there's often a method to this proximity strategy. It's a calculated maneuver to maximize foot traffic and maintain a competitive edge in the market. Prof (Dr) Shalini Verma 'Lifoholic Shalini' Drinking 'LIFE' Sip-by-sip® (Dr) Shalini Verma 'Lifoholic Shalini' Savoring the Essence of 'LIFE' One Sip at a Time® #Footfall #CompetitiveStrategy #Retail #Adidas #Reebok #MallExploration
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👟 Exploring the Nash Equilibrium: The Reebok & Adidas Story 👟 While wandering through the mall, I stumbled upon a fascinating sight: Adidas and Reebok stores side by side. It got me thinking - why are these two competitors coexisting in such proximity? 🚶♂ Then, I discovered the "footfall" concept. It is a strategic move where businesses position themselves close to their competitors to capitalize on the shared flow of customers, or "footfall," in a high-traffic area like a mall. 🤝 This strategy allows Adidas and Reebok to not only attract their loyal customers but also tap into each other's potential buyers. It is a win-win situation, boosting sales for both brands. 🔄 Furthermore, this setup can be a part of their competitive strategy. By being in proximity, they can closely monitor each other's moves, pricing strategies, and product innovations. This competitive intelligence can help them stay agile in a fast-paced industry. 💡 So, next time you spot competitors side by side, remember that there is often a method to this proximity madness. It is a strategic dance to maximize footfall and stay ahead in the game. Prof (Dr) Shalini Verma 'Lifoholic Shalini' Drinking 'LIFE' Sip-by-sip® #Footfall #CompetitiveStrategy #Retail #Adidas #Reebok #MallExploration
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It was only a few weeks ago that adidas revealed they had a better-than-expected Q1, boasting a higher estimated full-year-guidance for the rest of 2024. Team Trefoil have now posted their full results for the first quarter, and they’re on the up. There's been plenty of highs, and while there are some lows too, they didn’t seem to bother the team at Herzogenaurach. For Q1, 2024 adidas boasted an eight percent increase in currency-neutral revenues alongside a 20 percent increase for their DTC business. Bjørn Gulden, adidas CEO, stated: ‘Sales, gross margin, and operating profit were all better than initially planned. Our full-price sales in our DTC channels were strong and our sell-out with our retail partners was higher than the sell-in’ 🔥 https://lnkd.in/gznq-QVG
adidas On the Up! Campus Outselling Samba, Korean Trend-Setters, and More Yeezys
sneakerfreaker.com
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This analysis in Retail Dive presents the case that the troubles within adidas are deeper than just the scandal of Kanye West. They have been losing ground to Nike and lululemon for years. Aside from reliance on collaborations for growth they have lost their way as a brand for working out and instead is associated more with streetwear and fashion which are transitory. That is at the heart of the collaborations of Yeezy, Beyoncé and now Jenna Ortega Wednesday which are all pop culture or streetwear. Unlike Nike which has always associated itself with performance based athletes like Jordan and Tiger Woods. Even the scandal of his infidelity didn’t tarnish the fact that he is a world class athlete and people admired that and continue to purchase his equipment. The effort to do these smaller collaborations requires the same input as much larger and more lucrative collaborations. It is something that adidas will need to do if they want to rival Nike in the future. #sportsapparel #adidas #businessstrategy #marketingstrategy #retail #retailing
Yeezy was only part of Adidas’ problems. The retailer has been falling further behind Nike for years.
retaildive.com
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B2B SaaS Go-to-Market Specialist | Demand Generation | Impactful Content Marketing | Brand Positioning.
adidas is experiencing a financial rebound, all thanks to the reintroduction of the YEEZY brand. Their decision to re-launch the Yeezy line, coupled with a generous initiative to support those affected by the previous controversy, is driving the company towards a brighter fiscal outlook. 💼💡 Dive into my in-depth analysis and get a grasp of Adidas' exciting journey. Read the full story or Retail Tech Daily! 👉 https://lnkd.in/d4ZRigK4 #Adidas #Yeezy #FinancialForecast #SportswearIndustry
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🏆LET’S WRAP UP Q1 2024 🏆 ** ADIDAS AMSTERDAM BC STORE KALVERSTRAAT ** As we bring Q1 to a close we wanted to take moment of reflection on the performance of the store, my incredible leadership team, and the store team. Firstly, thank you to you all for your relentless efforts, continuously pushing boundaries and getting behind the growth mindset. Last week was a record-breaking week for AMS BC sitting at an impressive +210.8% NS vs LY, we saw 97% more FF so that’s +113% spread. It was a crazy week but one to remember! Ending Q1 in the best possible position sitting at +107% NS vs LY, CR +2.66pp, +87% vs IPB. This means currently we are sitting at the 3rd best performing store against the full north cluster, UK, Nordics, and Benelux! Growth has been the mindset to bring this level of success to our second full year of trade. Setting up a brand-new team, brand new store takes time to really start showing the desired results and build credibility within the local community and store fleet. How? We continually pushed our commercial readiness, service windows to raise CR, training, leadership meetings and consistency all round! We look forward to bringing the full team together to share insights of Q1 in the coming weeks and set the tone for Q2. Most importantly to continue to build on the foundation we set for ourselves last year. The foundation was laid … now we’re building the house 😉! ** WE GOT THIS ** #amsterdamretail #amsterdamstore #breakingrecords #growthmindset #wegothis Scott Croll Nick De jong Fransje de Vlugt Sebastian Tenbergen Adrian Jesionek Velazquez Collin Williams Fabio Bueno Tanaka Ieva Uzkurataite Alice Veltri Ciaran Daffan
Senior Retail Design Consultant
5dLooks lovely! It was a pleasure working with you on this project.