Brinks Home’s Post

Exciting to see the next round of standout leaders recognized for their contributions. The customer service industry is experiencing radical change and you can look to these trendsetters for insights in how to get or stay ahead. https://lnkd.in/eZzQ9Zhx #cx #customerservice #customerexperience TechSee

I got into a spicy debate with our Senior Marketing & Revenue Manager this week. It was during a team meeting. It unfolded intentionally during a team meeting. We both have shared opposing views for awhile about what our domain should be on public facing assets like packaging, postcards, etc. Should it be teasewellness.com, or teasetea.com? We both presented valid points, having the collective team weigh in. I felt so strongly about my POV on this topic, I was relentless about it. I was this close to making an 'executive decision' that favoured my opinion and facts on the matter. But I knew that wasn't the best way to make the final decision. Nor was simply 'giving in' to put this ongoing debate to rest. So what did I do? I leaned on our values. One of our three core values at Tease is: IMPACT: "We examine the short and long term impact of our actions consciously, knowing that every action comes with reaction. We are not short sighted." At the end of the day, the opposing view displayed exceptionally well articulated thought out facts about how the domain they favoured is truly in the best interest of the company, and the positive impact. Choosing my preferred domain would risk short and long term negative impact. (SEO issues, customer / retailer confusion, amongst other things) So that settled it. The decision was made against what I wanted to do, and instead, was chosen in terms of what decision would yield the most positive short and long term impact for our business and stakeholders. Company values may seem like a fluffy thing with little 'value'. Make no mistake, when you're at a cross road they can end up being your critical, north star. ✨

What time is it?! Time for another #FridayFive! As always, I like to take a moment at the end of the week to highlight some of the fantastic discussions happing right now over on #GartnerPeerCommunity's dedicated #HR & #Marketing communities. This week's top posts includes topics such as #NewCustomerEngagement, #Recruiting, #ExecutiveOnboarding, & so much more! If you have a free moment, check out the posts below! And while you're there, why not add your own two cents? 🤔🧠   1️⃣ What are the best ways to engage new customers? https://lnkd.in/ga5YjJEQ 2️⃣ What are the best ways to find new marketing talent? https://lnkd.in/gHR8pirA 3️⃣ What personality or social style assessments do you use? https://lnkd.in/gN3hqs39 4️⃣ What are some best practices when it comes to onboarding senior executives? https://lnkd.in/gTy6RGbe 5️⃣ What are your top three priorities for your marketing strategy in the new 12-18 months? https://lnkd.in/g77Vefx3   Don’t have an account? Not a problem! Follow this link to create your *free* account today 👉🏻https://lnkd.in/gxjKU3Mz   #humanresources #marketers #strategy #insights #community #peer #leadership SHRM American Marketing Association #gartnerpeer #leadership #peerinsights Gartner Peer Experiences #networking #community #research

Growth.Design talks about Engagement through emails. This is even applicable in other context How do you remove the silos when working in a bigger company?

If you’re underperforming at a small organization… There’s nowhere to hide. 🙅 That can make things really daunting. Especially if you don’t know what’s expected of you. For this reason, leaders at small organizations need to be extra clear about how employees are being measured. At Hologenix, LLC, accountability looks different for every department… 🔢 Our marketing team benchmarks their performance against hard numbers, like engagement metrics. 🤔 Others, like our product team, focus on more qualitative goals, like innovation milestones… 💼 While our sales department tracks revenue targets, customer acquisition, and retention rates. By tailoring accountability measures to each department's unique goals, we ensure that everyone knows what's expected of them. No hiding necessary.

Ready to transform engagement into tangible leads for your business? Let's start sparking conversations and driving growth together! 💬📈 #LeadGeneration #Engagement #LeadGenerationMasters #ConversionMantras

What challenges do you face in turning customers into advocates? 'Unleash the Power of Customer Engagement & Advocacy' offers fresh perspectives on building lasting customer relationships. Share your experiences and let’s discuss innovative solutions! Comment below with your insights and learn from peers! 👇

📢 Exciting news! Our Manager of one of our CSM teams, Claire Cowger, recently shared insights on her daily routines and how they shape her success with Customer Contact Week. 💡 According to Claire, digital engagement and link sharing can help organizations promote their products and foster customer-centric communities. She also emphasizes that managing customer success is an investment and you must be able to promote product adoption and growth. 👉 Read the full conversation here to learn more from Claire's expertise! We are proud to have Claire leading from the front and appreciate everything she does for our team. #leadership #customersuccess #dayinthelife

Another conference this week! I am excited to share that I'm presenting at Customer Marketing Alliance's Virtual Summit this Wednesday, October 25 with a dear colleague/friend who constantly inspires me, Callie Rojewski! But, this is not your average customer marketing session. Callie and I have a candid conversation on Building your personal [customer marketing] brand. It is a fun and very real conversation full of our experiences and best practices when it comes to: ✨ Creating your unique value proposition ✨ Developing a digital presence and thought leadership ✨ Building relationships and networking ✨ Navigating challenges and setbacks ✨ Embracing continuous learning and adaptability I hope that this topic resonates with people, that it inspires you to take some sort of action in your career/personal brand building, and that you enjoy getting to know us a little bit more as people :) Sign up here to listen on Wednesday: https://lnkd.in/eWFxFWdH Please share your feedback. Would love to know what you think! #customermarketing #community #brand #personalbrand #brandbuilding #thoughtleadership #career #leadership

As we gear up for the Super Bowl weekend, it's time to channel our inner champions and tackle success head-on! 🏈🌟 Just like in football, winning in business requires the right playbook and a team of MVPs, with Customer Success Managers (CSMs) as your quarterbacks throwing touchdowns of value and blitzing churn like it's nobody's business! But how do we become unstoppable champions? Here's the game plan: 1. Pre-Game Huddle: Setting the Expectation Blitz!   - Know your customers' goals: What's their "winning score"? We need to understand their unique needs and define success together. Remember, customers buy outcomes, not products (wink wink).   - Transparency is key: Set clear expectations like a well-planned play. No fumbles with hidden fees or confusing terms. 2. The Winning Drive: Delivering Value Like a Touchdown Pass!   - Become a product ninja: Master your company's offerings and be their personal support guru. Guide them to victory with training, resources, and proactive problem-solving.   - Exceed expectations: Go the extra mile! Surprise them with helpful tips, celebrate their wins, and show them you genuinely care. 3. End Zone Celebration: Building a Dynasty of Happy Customers!   - Nurture relationships: Be their cheerleader, building trust and loyalty through open communication and genuine interactions.   - Collaboration is our secret weapon: Work closely with marketing, sales, and product to deliver a seamless, winning experience. Teamwork makes the dream work! Enough about my playbook! What winning strategies do you think are crucial for Customer Success Managers to lead their company to Super Bowl success? Share your game-winning tactics and feedback in the comments below! 🗣️ Let's huddle up and strategize together! 🏈💬 #CustomerSuccess #CSM #SuperBowl #WinningStrategies #BuildingADynasty #FeedbackWelcome 🏆