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As the countdown to the #OlympicGames Paris 2024 continues, the Worldwide Olympic Partners are preparing to play a fundamental role in making the Games a success. Here, we speak with Cédric Borremans, Head of the Olympics and Paralympics Department, Business Strategy Division for Toyota Motor Corporation Europe about how Toyota's Innovative Mobility Solutions will support athletes at Paris 2024

#NextRise 2024 full of good vibes and positive energy, but with less hype, and more focus. Special mention to #Kangsters and their #WheelyX #wheelchair #fitness solution. Bringing positive change beyond individuals and families. Already on the way to #Paris2024 #paralympics with #Korea athletes. All the way to #LA2028 in #esports categories?

The Paris 2024 Summer Olympics and Paralympics organisers pledge that the competition will set a higher standard for sustainability. The organisers are conscious of the vast extent of their sustainability targets, given the 800 Olympic sporting events, 15,000 athletes, 45,000 volunteers, and 13 million meals supplied. This article examines how the Paris Games will prioritise sustainability and could serve as a model for other events of a similar nature in the future. Learn more: https://lnkd.in/dtxSRTSE #parisolympics #olympics2024 #sustainability #sustainablegames #paralympics

Did you know? 🏅 Our ramps are a part of the 2024 Olympic Games in Paris! Let's start from the beginning... From July 26th, Paris will shine on the global stage as it hosts the Olympic and Paralympic Games. With around 15 million visitors expected, including many individuals with disabilities, ensuring seamless public transportation is more crucial than ever. 🚌 Accessibility is particularly vital for the Paralympic Games. Electric ramps on buses make it easier for people with mobility impairments to board and alight. However, these ramps must work perfectly, especially with the increased number of passengers. That's why we at HÜBNER are delighted to be working with RATPgroup, the Paris public transport company. 🚏 HÜBNER will manage the spare parts business for Paris buses, ensuring efficient service and repairs through fast delivery of spare parts. We are proud to contribute to enhanced accessibility for the Olympic and Paralympic Games and look forward to an exciting sports event. #Olympics2024 #Paralympics2024 #Mobility #Inclusion #Paris2024 #PublicTransport #Accessibility Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024

In the spirit of teamwork and pushing beyond limits, we are excited to be part of this joint challenge with #Paris2024 and Air Liquide to bring #Hydrogen from renewable sources to the Games and beyond. During the Olympic and Paralympic Games Paris 2024, Air Liquide will supply hydrogen from renewable sources to power 500 of hydrogen-fuelled FCEV #ToyotaMirai, enabling zero tailpipe emission mobility for the Olympic and Paralympic family and organisers. But that’s not all! We are committed to a sustainable future, so all 500 Mirai vehicles will join the existing Paris hydrogen taxi fleet, increasing the total number of FCEV vehicles to 1,500. Paris 2024 - Comité d'organisation des Jeux Olympiques et Paralympiques de 2024 #sustainablemobility #hydrogenmobility #fuelcellfuture

Have you seen it yet? The new Toyota commercial? The new TVC is intended as a story for both the Olympic and Paralympic Games and to show that Toyota is there for everyone. However, despite its good intentions, the commercial in my opinion misses the core of what we should actually be telling. While the intention may be good, the execution is not on target. By emphasizing the differences between able-bodied and Paralympic athletes, Toyota unconsciously creates a hierarchy. The Paralympic Games are presented as something separate, something different from the "normal" Olympic Games. As far as I'm concerned, this clashes with the idea of 'equal opportunities'. Instead of focusing on what athletes cannot do or what makes them different, it is important to create an environment where everyone has the opportunity to excel based on their own strengths. The Paralympic Games, in my eyes, is exactly this. Paralympic athletes overcome limits and achieve top performances, despite their physical limitations. Their stories are inspiring and show that anything is possible with hard work and dedication. Toyota's commercial could have better emphasized this power by focusing on what all athletes have in common: the drive to win, the passion for their sport and the desire to get the best out of themselves. By showing that excellence comes in many forms and that diversity is a strength, Toyota could have delivered a more powerful message of inclusivity and equality.

Introducing "Sport. And More than Sport" - the innovative new Olympic brand platform that is set to revolutionize the sporting landscape as we know it. This initiative, launched by the IOC, aims to celebrate not only the physical prowess and competitive spirit of athletes, but also the deeper impact and meaning that sports have on individuals and societies around the world. Under the "Sport. And More than Sport" platform, the IOC seeks to highlight the transformative power of sports in promoting education, fostering unity and peace, and driving positive social change. By showcasing inspiring stories of athletes, coaches, and communities who have used sports as a tool for empowerment and progress, this platform aims to inspire and motivate people of all backgrounds to embrace the values of excellence, friendship, and respect. Together, let's celebrate "Sport. And More than Sport" and all the incredible stories that lie within it. #MoreThanSport #SportForAll

TIME2 CARE. Campaign to have it in part of the Olympic Games INTENT. As humans, we have a mind that can discern, If you have an intent, you have a motive and purpose. Using the power of intention teaches us something that shapes the person that we are becoming. Make chess a social activity. Celebrate achievements. TIME2B. Chess is often considered a psychological sport because it requires a high level of mental focus, strategic thinking, and the ability to anticipate and respond to an opponent's moves. Players must manage their emotions, maintain concentration, and make decisions under pressure, all of which are psychological skills. TIMESHARE. In short, Chess teaches us to take action. After all, a game of chess is all about pattern recognition, finding new opportunities, and attacking the opponent. Just think that your problems are your opposing player, and you're Don't sit around and simply tell yourself that it's okay to be weak. 

Strain will increase on transportation networks during the Olympic & Paralympic Games in Paris

The value of testing, understanding and improving the products you create before asking the end consumer to pay hard earned money for them cannot be underestimated. Especially when those products are intended for high performance activities. Love this example of Rab and their partners taking time out to experience their product first hand. #testandlearn #productexcellence