When considering the top Defense and Aerospace companies worldwide, Lockheed Martin will undoubtedly come to mind. Whether you are interested in this industry or not, odds are you have either heard of Lockheed Martin or its many products. From the F-35 Lightning II to the C-130J Super Hercules, this company has manufactured many iconic products that contribute to its brand.
In addition to being known as a great manufacturer of Defense and Aerospace products, Lockheed Martin has a set of values that set them apart from the competition. https://lnkd.in/dNGhAs9F
These values that they detail on their website are: "Do What's Right," "Respect Others," and "Perform With Excellence." By laying out their values, Lockheed Martin creates a positive brand image in its customer's and the public's eyes and differentiates itself from its competitors. But it also does more than that.
In the book Kellogg on Marketing, Third Edition, written by the marketing faculty at Northwestern University - Kellogg School of Management, one key point is that brands can create value for the company and the customer. The strategic value created by the brand can, in turn, improve the company culture and increase employee recruitment and retention.
These values laid out by Lockheed Martin have helped make it one of the top places to work in 2024 and the past. These values also show why 116,000 employees work at Lockheed Martin, and so many others want to work there.
When 116,000 individuals rally around shared values of doing what's right, respecting others and performing with excellence, the impact is extraordinary! We're thrilled to share that Glassdoor recognizes our culture, naming us one of the best places to work in 2024.
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4wThis is a wonderful award for our Firm based upon responses from our people relating to our work environment and our work culture.