Brian Rappaport’s Post

New Experiential Blog 📝: Alcoholic Brand Promotions in Summer 2023 Read the full blog post here: https://bit.ly/460Ypjn #BlogPost #NewBlogPost #ExperientialBlog #Sampling #AlcoholicDrinkSampling #AlcoholicBrandPromotions #OOH #ExperientialSpace

It’s widely predicted to be the hottest day of the year today and its great to see so many drinks clients using Clear Channel UK’s Digital #OOH strategically to capitalise on the hot weather, to boost sales and brand awareness. Clear Channel UK’s extensive multi-environment digital network offers brands the perfect opportunity to Connect with real-world buying situations.  The hot weather presents FMCG brands with an opportunity to create Category Entry Points ( the cues that trigger buying behaviour), to position their brand alongside the CEP, to maximise your association with their product. OOH provides the perfect platform to showcase your brand as these entry points unfold in the real world – eg Hot weather increasing people's thirst, making them more receptive to beverage advertisements. An OOH campaign featuring a cold, refreshing drink can trigger cravings and prompt impulse purchases. A selection of favourite examples are below, to be enjoyed at varying times of the day. Its always 5 o’clock somewhere right? 😉 🍻 Posterscope Talon RapportWW Kinetic #mediaplanning #mediastrategy #outofhomeadvertising #fmcg

I’ll never tire of this fiery ad by Kraft Heinz 🔥 It adheres to so many of the best practices for OOH that we uncovered with JCDecaux UK in “How to Create the Perfect Poster”. 1. Product is central, but displayed creatively 2. Bold colours and distinctive branding ensure instant impact - there’s no second guessing who it’s for 3. The sign-off is prominent - ridiculously fiery, ridiculously good - count me in! If you’d like a copy of the report, you can find the link in the comments 🔗 #advertising #effectiveness #ooh #heinz

Creatively displayed = efficient use of signs to connect to all the connotations (devil - forbidden, charging bull - adventure and excitement, raw chillies - the challenge of the exotic) without labouring too much. What good semiotics can help you with.

Have you read our latest insight piece yet? 📖 Our insight executive Sophie Steventon explores all things Luxury Brands and some of the ways they can harness the power of OOH, reflecting back on some of the most memorable campaigns we've carried recently. Give it a read below and let us know what you think: https://lnkd.in/exYtHiX3

OOH of the day: by Bonsoy Soy milk brand Bonsoy wanted to let Australia know about their perfect-for-coffee almond milk, so they created a ridiculously long poster series that mimics a ridiculously overcomplicated coffee order. #oohads #ootd #outdooradvertising #oohadvertising #outdoorads #outdoormarketing #citymarketing #oohmarketing

📍Bondbar Sally Beauty Hair Repair Station spotted in Tribeca for NYFW 💆🏼♀️ Here’s why “mobile” experiential marketing is so popular AND effective👇🏼👇🏼👇🏼 💙 Location neutral — You can literally take it…anywhere at anytime (TBD on permits), like New York for Fashion Week. 🩵 Mobility is flexibility — This allows you to test different markets to see where you perform best, like New York to Nashville or even across the US. 🤍 Budget friendly — Low marketing budget? No problem. For something like this the product giveaways are your biggest cost 💙 Unlimited online potential — # Hashtag who’s there? You never know who will walk by and interact to create viral buzz and attract an even larger audience. 🩵 Instant gratification — Try before you buy is a popular shopping love language. Plus, who doesn’t love freebies / samples? 🤍 Inclusivity — Anyone is welcome to join the fun! This kind of experience doesn’t require you to have an invite, a social media following or deep pockets for a ticket. #creativeadvertising #creativedirection #experientialmarketing #experientialdesign #beautywithoutlimits #beautyindustry #marketingtrends #hairtreatment #createinspire #marketing #productmanagement #productmarketing

🙇 What do The North Face, Popeyes, British Airways, Gucci, Jacquemus, Maybelline and Adidas all have in common? They’ve all created ‘Fake Out-Of-Home’ campaigns or ‘FOOH’ this year. Love these activations for many reasons: 🎨 Creativity Without Limits: Brands can test and explore previously impossible creative ideas through CGI. 🏎 At Speed: And these ideas can be tested and explored at speed. 💷 Cost Effective: All achieved at a much more cost effective level. What’s great is that this is a big creative opportunity for brands of all different sizes. It’s not just limited to those with massive budgets. And based on the virality of these FOOH campaigns, they are deeply effective in getting conversation going too. Another day, another new creative avenue to engage audiences. #marketing #ooh #cgi #fooh