Brianna Butkoff’s Post

THE HARD TRUTH about social media marketing that I don’t see other social media managers share is that you will go nowhere if you don’t have a marketing strategy in place. Not only will you go nowhere, but you will hold yourself back so much by posting videos on social media for your brand or business with no purpose in hopes something will stick and get clients. That is not going to get you clients. Not putting in the effort is not getting you leads. You have to be all in for social media marketing. I wanted to share this because one of my most recent clients finally came to me for help and let me tell you, she was hesitant because she had this mindset that she could DIY her social media. As soon as we started working together the first thing I told her was to throw everything she thought she knew about social media marketing out the window. She used to think saving a buck to DIY her social media was better than investing in the long-term marketing game. Now she kicks herself for not starting sooner. Stop wasting your time on social media. Get serious about it. #socialmediamanager #socialmediamarketing #socialmediagrowth

If your business has come to a halt in getting new leads and you have yet to figure out a new way to get leads, stay with me↓ I guarantee that if you change your mindset on the whole situation, you will not only get leads but you will get people wanting your offer so bad that being exclusive is now something to consider. This is something that I tell all of my clients when I first work with them as their social media manager. 📲Mindset first, execution after. If your goal is to increase followers and get more sales, you have it all wrong. Instead, channel your passion and feel the want to share it with others and truly make a difference in their lives. You’ll start to see a difference in the way your audience interacts with your content and this is a good sign to keep going. At the end of the day, building a community first WILL get you to your goal📈

Forget about getting leads through social media, switch up your mindset and focus on these 4 things instead: #socialmediamarketing #socialmediamanager #socialmediagrowth

Everything you need to know about buyer personas: #socialmediamarketing #buyerpersona

If I were to start over on social media, I would spend less time worrying about being perfect within my own content and start engaging with other creators. The connections I have made solely through supporting others and engaging with their content are invaluable to my personal growth. #socialmediamistakes #socialmediagrowth #socialmediamarketing #socialmediamanager

I consider myself a very stubborn person, and that did not translate well as a 23-year-old business owner just trying to figure things out. I started freelance social media management in July of 2023 and I found myself working for free and struggling to understand the industry. Once I opened up and started connecting with other business owners and sharing my roadblocks, my whole mindset changed. My business started to develop and continues to grow. connections and networking are key for growing a business, especially as a start-up. Let me know if this resonated with you, I would love to connect with more business owners! #smallbusiness #startup #socialmediamanager

People with smaller followings can be seen with a booked schedule and people with a larger following struggle to get sales. This goes to show how followers don’t necessarily matter. What matters is your messaging, your purpose, and how well you understand the new market funnel. #socialmediamarketing #socialmediagrowth #marketfunnel #sales

Yeah, views are great, but they don’t do anything for you unless you have this⬇️ Chances are, you are posting high-quality content that the algorithm recognizes and wants to push in front of more people. The frustrating part is that you are taking the time to create quality content, but not seeing it go anywhere. Let me show you why this might be happening: 1. You are reaching the wrong audience If you want to get your content in front of the right eye, take a look at the “back end” stuff. The best way to categorize your content to your desired audience is by applying a heavy SEO strategy. In simple terms, generate a list of keywords and hashtags that are related to your industry and target audience and sprinkle them across your content. 💻Always have on-screen text 💻Select the strongest keywords for your headlines 💻Incorporate your keywords in the caption (naturally, don’t force it🤓) 💻ENGAGE with your target audience in your feed 2. Your call to action isn’t clear Every piece of content should direct your audience to do something. If you want an activity in the comment section, ask them a question. If you are sharing something valuable, tell them to save it for later so they remember. Keep in mind, your content is good, you just need to tweak some things behind the scenes. If you are sick of not seeing engagement, just cut to the chase and send me a message so I can give you some personalized and more direct advice. #socialmediamanager #lowengagement #socialmediagrowth #socialmediatips

Steal my winning social media hooks that keep your audience watching after 3 seconds👏🏼 #socialmediahooks #socialmediatips #socialmediagrowth #socialmediamarketing #contentcreation

social media managers, thank you for... Doing the work of 10 other positions💗 #socialmediamanager #socialmediamarketing