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Brett Dashevsky Brett Dashevsky is an Influencer

Head of Content Creators @ Kickstarter | Connecting the NYC creator economy | Innovating influencer marketing analytics

I've spent the past few months building Siftsy with Leon Lyakovetsky — an AI-powered comment section analytics tool for influencer marketers and brands. We just had it analyze Zuck's July 4th surfing video, and the results are fascinating. Check 'em out below. ---- P.S. follow Siftsy for more posts like this and to follow along the journey. Learn more 👉 getsiftsy.com

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What happens when a tech titan rides the waves on America's birthday? Siftsy's AI-powered comment analysis reveals the digital fireworks. Mark Zuckerberg's July 4th surfing video made quite a splash on social, and Siftsy's analysis paints a fascinating picture of public perception: With a Vibe Score of 6.5/10, the reaction is more nuanced than your typical Independence Day celebration. The sentiment breakdown shows 29.7% positive, 56.2% neutral, and 14.1% negative comments. Clearly, Zuck's attempt to appear relatable while celebrating the holiday stirred mixed emotions. Interestingly, engagement was high, with 98.8% of comments staying on-topic. This suggests the video successfully captured viewers' attention, whether they loved it or not. Key themes emerged: 👉 Debate over authenticity vs. PR tactics in holiday content 👉 Appreciation for Zuck's 'human' side during a national celebration 👉 Skepticism and political commentary, heightened by the patriotic context 👉 Speculation about potential AI use in the video What does this tell us about tech leaders and personal branding, especially during cultural events? It's a delicate balance between humanizing their image and inviting increased scrutiny. As the lines between personal and professional blur on social media, figures like Zuck face the challenge of navigating these waters – both literally and figuratively. What Siftsy showed us here is gold for marketers and brands: understanding the convos in the comment section gives us the inside scoop on what works (and doesn't) and how audiences respond to your content and ads. 🤔 What are your thoughts on tech leaders sharing personal holiday content? How do you think it impacts their public image?

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Wow, fascinating insights from Siftsy on Mark Zuckerberg's July 4th surfing video!

Emily Frenkel

Driving Growth For Mission-Driven Organizations With Strategic Partnerships & Digital Marketing Prowess (Paid Search, Paid Social, Email, Content Marketing) | Writer | #Cyclist #InnovativeProblemSolver #CODA

2w

Can’t wait to see how much time and money Siftsy ends up saving brands! 🥳

Henry Young

Managing Director @ EDGE | Managing 10M+ Followers Across 11 Accounts

2w

Great analysis! And super creative way to show off the software ;)

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