Bray Leino’s Post

View organization page for Bray Leino, graphic

13,665 followers

Sometimes, the small things we do are part of something much bigger... Back in 2020 a team from King's College London created a service that gave hospitalised Covid patients video contact with loved ones. They came to us for a brand and, in a day or so, we came up with a name and ID - two interlocking hearts that symbolised connection, and a typestyle that built on the name to graphically show ‘lines of communication’. When war broke out in Ukraine they were on hand to support with medical supplies and we helped them again with a twist on the original logo. Medical Life Lines Ukraine has now delivered well over 50 ambulances stacked to the brim with medical supplies and generators, with another convoy of about 15 vehicles scheduled for September. #Covid19 #Pandemic #Branding #IntegratedAgency

Vinoth Kumar

LinkedIn Top Marketing Voice | 𝐒𝐢𝐱 𝐒𝐢𝐠𝐦𝐚 𝐘𝐞𝐥𝐥𝐨𝐰 𝐁𝐞𝐥𝐭 Certified Sʀ Dɪɢɪᴛᴀʟ Mᴀʀᴋᴇᴛɪɴɢ Lᴇᴀᴅ ᴀᴛ EvolveBPM The White-Labeled, Back-Office superpower for global Agencies & Publishers.

1w

That's incredibly inspiring! It's amazing to see how a small act of creating a brand identity could lead to such a significant impact on people's lives.

To view or add a comment, sign in

Explore topics