Bray Leino’s Post

Excited to share the success of our recent campaign for Cadbury's Nuttier! 🚀 Through a strategic blend of email activation, Facebook adverts, and a partnership with Frame gyms, we engaged both existing and new audiences across the UK and Ireland. Our goal was clear: introduce Nuttier bars to consumers who would truly resonate with the brand. By leveraging Sampl's intelligent processing, we ensured our samples reached individuals genuinely interested in the product, not just looking for a freebie. The results speak for themselves: we reached 45,000 consumers and met all our brand objectives. 86% of consumers liked the bars, with an impressive 93% recommending them. These stats not only validate our approach but also highlight our success in targeting the right audience. Through follow-up surveys, we gained invaluable insights into consumer preferences and behaviors. This data will undoubtedly inform our future positioning strategies, ensuring continued success for Nuttier. 📩 If you're interested in learning more about what we do, feel free to reach out - courtney@sampltech.com #MarketingSuccess #ConsumerEngagement #BrandStrategy #SamplingStrategy #TargetedMarketing #CustomerEngagement #ProductSampling #TargetedSampling

Snack Industry Ad Spend Gives Consumers Something to Chew On Ad spend within the sub category of snack foods has increased materially over the past few years, up 42% YoY and 10% YoY in 2023 and 2022, respectively. This has outpaced overall US ad spend in 2023 (up 15% YoY) and the larger CPG category (up 20% YoY). Furthermore, spend in the CPG category is directed towards younger audiences, with spend up 5ppts on Instagram, 4 ppts on YouTube, and 3 ppts on TikTok compared to the percentage of spend by channel across all categories in 2023. https://lnkd.in/gtfT8cZH

This most unexpected collaboration brings together the expertise of Heinz in creating pasta sauces with the magic of Absolut Vodka to further intensify the flavour. The sauce was inspired by Gigi Hadid’s viral TikTok recipe. By tapping into the power of consumer interest, they created a product that was already popular. The campaign from Wunderman Thompson , Spain pays homage to the iconic Absolut ads, featuring their straightforward design and slogans, only with a Heinz twist. The taglines read “Absolutely Heinz. Ridiculously Good.” The campaign went live with out-of-home ads across London, followed by a social media campaign featuring the hashtag #AbsolutelyHeinz. #AbsolutelyHeinz was amplified through social media, calling on creators to get involved in the iconic collaboration, particularly on @Instagram and TikTok. The campaign used a combination of niche (nano and micro-influencers) and mass (macro and mega-influencers) marketing to encourage users to try out the new sauce. The Kraft Heinz Company #UnexpectedCollaborations #Heinz #AbsolutVodka #AbsolutelyHeinz #Brands #Marketing #Branding #Creative #Advertising #Media #DigitalMarketing #MarketingAgency #CreativeAgency #AgencyLife #LetsRaycreate

🍻 Shifting Tides in the Beer Market: A Marketing Perspective 🍻 The rise of Modelo over Bud Light and the ongoing market share battle between Molson Coors Beverage Company and AB InBev begs the question: Why is this happening? The Power of Innovation and Brand Modernization Budweiser & AB InBev: Reliance on brand equity from the baby boomer generation has left their brand identity stagnant. Their risk-averse advertising strategies often miss the mark, failing to resonate with evolving consumer demographics. Contrastingly, Modelo and Coors Light: Embrace innovation and modernization. Coors Light's recent commercial featuring Patrick Mahomes is just one example of their forward-thinking approach, appealing to multiple generations beyond their original core consumer base. Modelo's Consistent Campaigns: Leveraging A-list celebrities like Damian Lillard plus relatable narratives of everyday people overcoming adversity, Modelo not only captures attention but also fosters a sense of belonging among consumers. Budweiser's Misstep: Failing to adapt, Budweiser's reliance on outdated branding and targeting a single core consumer is proving ineffective in a changing market. When they take a risk, it is usually miscalculated. The Diversification Conundrum: AB InBev's strategy to acquire trending brands without investing in their branding leaves their success to chance in a declining market. The fall of a self-proclaimed "King of Beers" raises intrigue. Will leadership steer a course correction to reverse this trend? #MarketingInsights #BrandStrategy #ConsumerTrends #DigitalMarketing

💼Understanding customer behavior is essential for delivering targeted messaging in today's competitive quick-service restaurant (QSR) landscape. Discover how Vistar Media and Jack in the Box tapped into Foursquare's targeting capabilities to drive 1.3M+ restaurant visits with dynamic OOH ads. By targeting fast-casual restaurant goers, they were able to connect with tailored messaging, proving the immense potential of strategic data activation. Learn more in this case study 👉 https://lnkd.in/grh3Mrv8 #Foursquare #JackintheBox #qsrmarketing

𝐃𝐚𝐲 𝟎𝟖/𝟏𝟎 𝐎𝐟 𝐌𝐲 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 - 𝐓𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭𝐬 𝐁𝐞𝐡𝐢𝐧𝐝 𝐆𝐫𝐞𝐚𝐭 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐖𝐞 𝐃𝐨𝐧'𝐭 𝐒𝐞𝐞 🎨 "Breaking Down Barriers: Strategies for Building Exceptional Ad Campaigns" 🚀 Pepsi - "Pepsi Generation" Campaign (1963): This campaign marked a shift in Pepsi's advertising strategy, targeting the younger generation with a more energetic approach. 🎯 Strategy: Generation Marketing. 🌐 Purpose: Appeal to the younger generation and create a sense of belonging. 🛠️ Execution: Emphasis on youth culture, vibrancy, and the idea of a new generation enjoying Pepsi. ❓ Brand Problem Factor: Competing with the image of Coca-Cola as a timeless brand. ✔️ The solution to this Problem: Position Pepsi as the choice of the younger, more dynamic generation. 📈 Results: Successful rebranding, increased market share among younger consumers. PS. Embrace the challenge and unleash the power of these strategies today. Your success story starts with implementation. Are you up for the challenge? #marketingexperts #marketinginspiration #adcampaigns

ICYMI at Digital Food & Beverage Monday: With fickle consumers, social media trends, and news events influencing food and beverage product sales, how and when should F&B brand marketers react to capitalize? Tag Americas Andrea Flanders knows that to engage diverse audiences, "Proactive content production and localized creative efforts are key." On the flip side, Cam Gaylord, of The HEINEKEN Company, knows first-hand the powerful impact reactive content has, and has successfully seen how "Quick mobilization and leveraging the right expertise can significantly amplify a brand's reach..." The event may be over, but the creation of high-quality, cost-effective, omnichannel content must continue! Reach out to learn more about Tag and Heineken's content production success story: https://lnkd.in/eWGXbbAv #TagTalent #DigitalFB #foodandbeverage #proactivecontent #reactivecontent

🍗🎯 Curious about the secret recipe behind KFC's marketing success? Let's unravel the finger-lick in' good strategies that have made KFC a global powerhouse in the food industry! 🌍🔥 KFC's Marketing Strategy: From Colonel Sanders' iconic image to its mouthwatering menu offerings, KFC's marketing prowess has left an indelible mark on consumers worldwide. Here's a glimpse into their winning strategies: 1️⃣ Brand Storytelling: KFC's rich history and founder's persona are central to its brand narrative. Leveraging Colonel Sanders' image and persona, KFC tells a story of passion, authenticity, and quality, resonating with consumers across generations. 2️⃣ Innovative Product Offerings: KFC continuously reinvents its menu with innovative product offerings that capture consumers' attention and cravings. From the Original Recipe chicken to bold flavor experiments like the Double Down, KFC keeps customers coming back for more. 3️⃣ Strategic Partnerships: Collaborations with popular brands, celebrities, and influencers have amplified KFC's reach and relevance. Whether it's teaming up with gaming platforms or partnering with musicians and athletes, KFC stays top-of-mind by tapping into diverse audiences and interests. 4️⃣ Digital Presence: Embracing digital channels, KFC engages with consumers through social media campaigns, interactive content, and online ordering platforms. Their witty and playful social media presence sparks conversations and fosters brand loyalty among digital-savvy audiences. 5️⃣ Local Adaptation: While maintaining a consistent global brand identity, KFC adapts its marketing strategies to local preferences and cultural nuances. This localized approach ensures relevance and resonance with diverse consumer segments worldwide. Hashtags to Explore: #KFCMarketing #BrandStorytelling #InnovationInFood #StrategicPartnerships #DigitalEngagement #GlobalBranding #LocalAdaptation #FoodIndustry #MarketingStrategy #LinkedInLearning Join the conversation! Share your thoughts on KFC's marketing brilliance and strategies that have left a lasting impression on you. Let's learn, inspire, and savor the success stories of iconic brands together! 🌟🍗 #KFCLove #FingerLickinGood #LinkedInNetworking

🌭🌟 Mustard is Now Serving 🏢 112 Restaurant Locations 📣 7,836 Local Food Influencers 🌎 In 27 Cities in the US and Canada 🎥 10,543 Promotional Video Posts 📈 98.7% QoQ Revenue Growth in the Last 5 Quarters 🚀 We're excited to report another successful quarter at Mustard! Our team Diana Might, David Currant (Tolioupov), Tyler Mullins, Stavo Salas, and many others has been hard at work, sharing 10,543 promotional video posts that have significantly boosted our brand visibility. This sustained effort has contributed to a remarkable 98.7% quarter-over-quarter revenue growth over the last five quarters. These achievements underscore our commitment to continuous innovation and excellence in everything we do. Our expansion efforts have also been incredibly fruitful. Mustard is now proudly serving in 112 restaurant locations across 27 cities in the US and Canada. We've partnered with 7,836 local food influencers to amplify our reach and connect with more customers. As we continue to grow, we are dedicated to maintaining our high standards and providing outstanding experiences for all our patrons. #SuccessStory #BrandGrowth #RestaurantExpansion #FoodInfluencers #Innovation #CustomerExperience #RevenueGrowth #MarketingSuccess #MustardRestaurants

🛒🚀 Unleashing FMCG Success: The Power of In-Store Activations! 🚀🛒 The FMCG industry is a fierce battleground, with rapidly shifting consumer preferences. In this dynamic landscape, the blend of marketing savvy and stellar design can mean the difference between triumph and obscurity. **Crafting In-Store Magic**: Successful in-store activations are akin to crafting thrilling adventures for shoppers. They supercharge brand interactions, boost sales, and nurture deep brand love. Unilever International's partnership with Steves&Co. is a testament to this. **The Unilever & Magnum Collaboration**: Unilever International and Steves&Co. joined forces to revolutionize in-store experiences for Magnum's 'Release the Beast' campaign. Their unique concept involved a roaring lion activated through coding, stopping customers in their tracks while collecting invaluable data. **Roaring Success**: The results were astounding, with an average of 2,414 weekly activations, peaking over the first weekend. Foot traffic to Magnum Double’s products surged, and sales followed suit. The connection between engaging installations and sales is crystal clear. 🎥 Watch the case study here: (https://lnkd.in/djJPTEN7) This real-world example underscores the pivotal role of in-store activations in the FMCG industry. In a digital age, captivating in-store experiences remain a linchpin for influencing consumer choices and brand success. Have you encountered game-changing in-store activations? Share your thoughts and experiences below! 🛒💬 #FMCG #InStoreActivations #MarketingSuccess