Brand the Change’s Post

Lipton Verkoop Ice Tea has partnered with a fashion brand for the first time - CRUEL PANCAKE by Hugo Philip for an exclusive collection of 25 colorful pop items. Victoire Binet (MSc), Marketing Director at Lipton Ice Tea, says the collaboration represents a turning point and continuity. “Lipton Ice Tea stands for sunshine in a bottle, tangy colors and a passionate community. Working with Cruel Pancake is a dream come true because the DNA of our two brands is completely intertwined,” she explained. “Lipton is a real ray of sunshine, which matches seamlessly with Cruel Pancake’s mantra ‘Give this World good energy’.” Binet believes the partnership makes perfect sense. #lipton #cruelpancake #streetwear #collaboration #brands

Unilever’s male shampoo brand CLEAR has roped in football sensations Erling Haaland and Vinicius JR as its brand ambassadors, and both feature in its latest ad video developed by MullenLowe Singapore. It’s a humorous, light-hearted film about the mysterious white trail and detectives working to unlock the case. Haaland plays the role of a detective investigating the appearance of mysterious white flakes left behind by male victims. He discovers a whole host of men plagued by hair issues and their confidence is stripped by a nefarious bald crime boss who gives the wrong shampoo to the men. The ad highlights a similar mystery sweeping across Rio de Janeiro, and in comes Brazil’s star footballer Vinicius JR. #clear #unilever #haaland #vinijr #ad #campaign

Lipton Verkoop Ice Tea has partnered with a fashion brand for the first time - CRUEL PANCAKE by Hugo Philip for an exclusive collection of 25 colorful pop items. Victoire Binet (MSc), Marketing Director at Lipton Ice Tea, says the collaboration represents a turning point and continuity. “Lipton Ice Tea stands for sunshine in a bottle, tangy colors and a passionate community. Working with Cruel Pancake is a dream come true because the DNA of our two brands is completely intertwined,” she explained. “Lipton is a real ray of sunshine, which matches seamlessly with Cruel Pancake’s mantra ‘Give this World good energy’.” Binet believes the partnership makes perfect sense. #lipton #cruelpancake #streetwear #collaboration #brands

Jo Malone London, a renowned perfume and cologne English brand, has partnered with Paddington, the little bear that’s associated with kindness. The collaboration celebrates Paddington’s favorite snack marmalade sandwiches that he hides underneath his red hat. Jo Malone has blended the lip smacking orange marmalade with warm woods to create a golden fragrance. Jo Dancey, Global Brand President, says Paddington conjures up cherished memories of fun-filled summer trips by train, exploring the British countryside and coastline always with a picnic in tow. “And when it comes to our Orange Marmalade Cologne, really there was no other choice of partner we’d rather share our scent with – or marmalade sandwich, come to that. #Jomalone #paddington #perfume #collaboration #marmalade

JOANN Stores, an arts and craft retailer, has repositioned itself ‘JO-AND’ as part of its latest reimagined brand campaign. It is focusing its efforts on inspiring the next generation of creators to find happiness in the experience of creating and connecting with others. Chris DiTullio, Chief Customer Officer at JOANN, says crafting is more than just about the finished product, the real joy is in the process of creating and connecting with others. He explained that ‘And’ is a powerful 3-letter word that represents the endless possibilities of product and inspiration that customers can find at JOANN. #joann #campaign #brand #reposition #artsandcrafts

The JSW Group, in a momentous event to send off the athletes, unveiled the official team India kit for the Olympics Games Paris 2024. This unveiling marks a celebratory milestone as the team India contingent gears up to compete at the Olympic Games, presenting an opportunity for fans and supporters to stand united with our athletes. Let's explore how the official team kit embodies the spirit of a nation ready to compete on the global stage. #paris2024 #olympics #jsw #india #team #jersey https://lnkd.in/ddYJmxtn

Supply6, an Indian Direct-to-consumer (D2C) health food brand founded by Vaibhav Bhandari and Rahul Jacob, has exciting news to share. The brand has welcomed former South African international cricketer AB de Villiers as its brand ambassador and investor. Supply6 is renowned for its commitment to balanced nutrition, offering a comprehensive range of health supplements designed to promote healthier lifestyles. Based in the South Indian city of Bangalore, Supply6 provides a diverse range of health supplements specifically formulated to address common deficiencies in Vitamin D, B12, and gut health. The nutrition brand also offers targeted solutions for skin wellness and energy enhancement. With a focus on comprehensive and convenient nutrition solutions, Supply6 aims to meet the needs of health-conscious individuals seeking optimal well-being. #supply6 #abdevilliers #cricketer #partnership #nutrition #product

In a strategic move, Sheela Foam Ltd, the parent company of the renowned mattress brand Sleepwell, has undergone a strategic rebrand to capitalize on this evolving landscape. The rebranding efforts aim to position Kurlon Enterprise Limited as a frontrunner in the market, targeting modern consumers and expanding its distribution footprint. The rebranding campaign, conceptualized and created by Ogilvy India and spearheaded by the agency's Chief Creative Officer Piyush Pandey, has introduced two new ad films. These films unveil a new logo and the all-new tagline "Life Banegi Hula Hula." The brand's new visual identity, including the logo and colors, symbolizes a modern and contemporary approach, aiming to resonate with modern cohorts of consumers, particularly millennials and Gen Z. #kurlon #rebrand #mattress #ad #campaign #ogilvy

SEHA - Abu Dhabi Health Services Co., the UAE’s largest healthcare network, has unveiled a refreshed brand identity, marking a significant step in its journey towards a more patient-centric future. This rebranding initiative, driven by SEHA's dedication to providing exceptional healthcare experiences, aligns with its vision of becoming a leader in patient satisfaction and medical excellence. SEHA's new visual identity features a revitalized logo and a vibrant color palette, symbolizing its commitment to innovation, compassion, and patient well-being. The refreshed logo retains the iconic elements of the previous design while incorporating a modern aesthetic that reflects the organization's forward-thinking approach. The vibrant color palette evokes feelings of warmth, trust, and vitality, reinforcing SEHA's dedication to providing a positive and supportive healthcare environment. #SEHA #abudhabi #healthcare #network #refreshed #logo

Wildcraft India, a renowned outdoor and adventure gear brand, has partnered strategically with Dubai-based retail conglomerate Apparel Group to expand its presence in the Gulf Cooperation Council (GCC) region. Let's explore the implications of this strategic alliance and its impact on the outdoor gear industry. The strategic alliance between Wildcraft India and Apparel Group signifies a pivotal move to position Wildcraft at the forefront of outdoor and adventure gear retail in the GCC region. Gaurav Dublish, Co-Founder of Wildcraft India, emphasizes the collaborative mission to inspire individuals to embark on outdoor journeys while championing sustainability and responsible adventure. #wildcraft #apparelgroup #middleeast #fashion #partnership