Brandscapes Worldwide’s Post

In today’s tough economy, brands and consumers face unprecedented challenges. But this is not the time to scale back on communication and building relationships with consumers, according to brand strategists Mongezi Mtati and Refilwe Maluleke. https://lnkd.in/ddspsW_X #branding #customerservice #economy Yellowwood

How do you elevate your marketing strategy to really capture the collective imagination? Matt Johnson, PhD can tell you. This National Bubble Tea Day, Matt outlines just how the milk tea brand Serenitea cornered the market through careful psychological analysis. In short, how did they do it?  1️⃣  Hired the agency Bootleg CIA Manila to do a deep delve into what exactly their consumers were thinking.  2️⃣ Distilled their findings into actions—nurture, heal, and indulge. These formed the basis of the marketing strategy to come.  3️⃣ Finally, they sought out other brands that matched their deep ideals. They had formed a robust brand identity and strengthened their messaging.  #NationalBubbleTeaDay #HultFaculty #HultResearch #Branding  

As a brand trying to grow in South Africa's tough economic climate, it's easy to feel trapped in a cycle of stagnation. But brand poverty isn't inevitable - with strategic adjustments, you can tap into your brand's full potential. By leaning on hyper-local insights, accounting for context, prioritising key markets, and minding strategic gaps, brands can connect with South African consumers in more meaningful ways to drive growth.

🌍 Taking your drinks brand global? 🚀 We've learned a lot navigating diverse markets! From cultural nuances to strategic insights, here are key tips for your international journey: https://lnkd.in/eXgSpuVx #DrinksIndustry #SpiritedMarketing #GlobalExpansion

TOP OF THE CHARTS: YouGov Profiles reveals that APAC consumers are increasingly more drawn to brands that are conscious about their impact on the society and environment. #sustainability #sustainableconsumption

Do brands need to invest in building their equity during downturn!? During economic downturn, brand equity becomes paramount as consumer confidence wavers. Brands with strong equity tend to weather economic downturns more resiliently. Why? Because they've built trust, loyalty, and a positive reputation over time. Such brands often maintain consumer predisposition despite pricing pressures, ensuring a steadier customer base. Moreover, during tough times, consumers might opt for familiar, trusted brands, making brand equity a significant differentiator that can help sustain market presence and, in some cases, even enable growth amidst economic uncertainties. Therefore, investing in and safeguarding brand equity during economic challenges is crucial for long-term resilience and success. #Opinion #brandequity #brandbuilding #marketing #Kantar #kantarbrandz

Considering export for the first time? Or perhaps you are considering entering new markets? Brand plays a huge part in this process, and there are many ways to get it right and even more to get it wrong. Join me as we look at some #ideasworthsharing regarding #freshproduce #branding for overseas markets.

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Yey! 📢 Sandrine ZERBIB, President of Baozun Brand Management, is joining us as a speaker for the online session at the DIGITAL+ SUMMIT. She will share her expertise on consumer centricity in action. Join us at 14:00 on 17th October. Book your spot today! 📅 Registration link in the first comment. #digitalplussummit #chinadigitalsummit #china

Unlocking growth with insightful e-guides, here's how we did it… We were able to amplify the reach of Service Geeni's e-guides by developing an integrated, dynamic strategy that spanned multiple channels to maximise the impact, ensuring these insightful guides reached far and wide. Beyond brand awareness, these e-guides unlocked a new dimension for Service Geeni. They positioned the company as an authority within their industry! Read more on how we achieved this https://loom.ly/FRObnVs #BrandAwareness #IntegratedMarketing #MarketingStrategy #MarketingAgency