Brand Innovators’ Post

VISCERAL BRAND ACTIONS delight | exhilaration | elevation YOU WANT LOYAL CUSTOMERS? BEGIN BY FORGING AN EMOTIONAL CONNECTION. It was uncomplicated, effective thinking - building an emotional connection with a specific audience. And Tiger Soju Flavoured Lager more than succeeded (see our earlier post). A happy customer is more than likely to come back for more. But connections built weren’t just between brand and consumer; B2B relationships were forged as well. Samsung and Mix Store were invited to participate and had their build-ups at the launch. Even before the night was done, they were convinced that Tiger Beer was the brand to collaborate with. Audience reaction, engagement, and other such human metrics sealed the deal. We’re delighted to have played a part in persuasion. Led by: Dwayne Mark Boudville Assisted by: Elyssa Paul Abigail Ronnie Rohen G HoeDze Ng #TigerBeerMY #TigerBeer Julie Kuan Adam Riff Natasha Ng #FeelTheTwist #BrandExperiences #VisibleBrandActions #ExperientialMarketing #SambalLab

I’ve been saying this a lot lately, but brands need to spend way more attention on organic. The best consumer businesses are prioritizing it and it’s dramatically enriching their DTC, marketplace, and retail sales. It’s the best possible proving ground for your brand messaging, and the best way to build a genuine audience that you can drive down the funnel. #organic #b2c #marketing

A successful promotional strategy is not focused on: ❌ Volumes of code distribution ❌ Short term gains / ROI ❌ Soley the product on offer A successful promotional strategy is focused on: ✅ Reaching a targeted, relevant audience ✅ Controlled code distribution to prevent leakages ✅ Customer experience ✅ Extending the customer journey The takeaway here is quality over quantity. Using single-use codes is a great way to protect your promotion’s ROI. A positive promotional experience is critical to increase conversions, build your brand reputation and encourage repeat purchases. Read our full article linked in the comments to learn how to take your promotions to the next level. #eCommerce #Promotions #PromotionalStrategy #PromoCodes #ROI

Got Strategy! The art of cross-channel engagement It's all about meeting your audience where they are and providing a consistent yet tailored experience. Imagine your customers seamlessly transitioning from your social media page to your website, receiving an email or visiting your store that feels like a natural extension of their previous interaction. This is the essence of cross-channel engagement. When executed effectively, it's a game-changer. It enhances brand recognition, fosters higher engagement, and cultivates increased customer loyalty. Meeting your audience where they are and ensuring a consistent yet personalized journey can be the key to your marketing success. #CrossChannelEngagement #OmnichannelMarketing #MarketingSuccess #CustomerLoyalty

Did you know? Studies show that businesses that engage actively on at least three social media platforms see a significant increase in brand awareness and customer engagement? Don't miss out on the opportunity to connect with your audience and boost your brand's visibility! Start building your social media presence today! #socialmediamarketing #brandawareness #engagementboost #socialmediamarketingtips #socialmediamanager #brandawarenesscampaign #brandidentity #brandawareness #socialmediaengagement #engagementtips #socialreach

#MarketingProfs #EventProfs - As we navigate through the dynamic world of #ExperienitalMarketing in 2024, these trends are key components of a successful experiential marketing campaign. Each one playing a pivotal role in elevating consumer engagement. #Experiential #EngagementMarketing #TradeShows #LiveEvents

How do you design a successful personalized campaign? • Offer Pool Magic: Mix it up! Explore diverse offers like $ discounts, points rewards, accumulation perks, and varying discount levels to keep your audience intrigued. • Audience Selection Mastery: Perfect your audience selection game and don't forget the power of a well-thought-out control group. • Customer Group Alchemy: Strategize customer group definitions to align with your campaign objectives. • Frequency Sweet Spot: Strike the perfect balance in campaign frequency to keep engagement high without overwhelming your audience. • Budgets Unleashed: Self-funded or CPG-backed? Choose the budget strategy that aligns with your campaign goals and resources. • Success Criteria Spotlight: Whether it's increased sales, more store visits, or heightened customer engagement, set clear success criteria to measure your campaign's impact. Ready to elevate your #personalized #campaigns ? Speak to us info@sag121.com www.sag121.com #nrf2024 #cpgs #machinelearning

💡 Did You Know: Personalization is the name of the game in today's retail landscape. Whether it's through targeted marketing campaigns or personalized shopping experiences, finding ways to make each customer feel special can go a long way in driving sales and fostering brand loyalty. #FashionRetail #CustomerEngagement #Personalization #RetailTips

By maintaining a consistent and engaging presence on social media, you can increase brand recall, establish long-term relationships with your audience, and foster customer loyalty, which is essential for sustained success in the competitive e-commerce landscape. #socialmediabranding #ecommercebrand