Brad Zeifman’s Post

Eyebuydirect is partnering with the Trevor Project—an organization dedicated to supporting the mental health of young LGBTQ+ people—this #PrideMonth, donating 100% of their frame sales from their Pride On collection to the organization. "This collection is more than just eyewear—it's about celebrating individuality and spreading a message of hope and acceptance. We hope our efforts inspire others to join us in making a positive impact." — Sunny Jiang, CEO of Eyebuydirect. Read more about the brand's commitment to giving back, and check out the new collection, at the link below. https://lnkd.in/gnc9AZhe

Drumroll please... 🥁 Our very own Brad Zeifman was awarded a spot on Haute Living's prestigious "Top 24 PR Players in New York" list! 📈🔝 The article delves into Brad's captivating career journey and SHADOW's incredible impact on NYC, thanks to his extraordinary leadership. 🏆 "The culture at SHADOW is so important to the executive team and in this day and age of remote work, coupled with everyone being glued to their phones, we hope to continue to create an environment that teaches this generation of marketers to see the power of what they can create." — Brad Zeifman, Co-founder of SHADOW We couldn't have said it better ourselves and can't wait to see what the future holds - filled with expanding services, a diverse clientele, and empowering the next generation of marketing minds (and of course, endless Papa SHADOW humor)! ⭐ Stay tuned for more exciting news from SHADOW, and check out the full Haute Living article below! #PR #NYC #Marketing https://lnkd.in/gcbT23ff

St. Regis Kanai Resort, Riviera Maya Pack your bags and book a flight, because we're the new Agency of Record for Celebrity & Influencer partnerships for The St. Regis Kanai Resort, Riviera Maya - a resort that epitomizes luxury, natural beauty, and exquisite hospitality located in the breathtaking Riviera Maya region of Mexico. Marriott International #StRegisKanai #LiveExquisite #NewClient #WeAreSHADOW

After over 21 years as our client-turned-friend - not to mention countless days and nights with Nate Freeman and Scott at Zero Bond and Sartiano's - we're so proud to congratulate Scott Sartiano on his incredible 8-page feature in Vanity Fair (and a huge shoutout to Carolyn Holtzman for making it happen)! We're so lucky to be working with such a brilliant and strategic mind, growing in both career and personal milestones alongside our fearless leaders Brad Zeifman and Lisette Sand-Freedman. Let’s keep making magic together, Scott Sartiano! Here's to always sticking by each others side; We'll always be in your SHADOW. Read the full feature at the link below 👉 https://lnkd.in/g-7jSArp

2024 just started, and we're already upping our game. Just in time for the Super Bowl, we’re kicking things off with iconic performance brand Under Armour as their new Agency of Record for Celebrity, Influencer, Consumer Media Relations, and of course: game-changing ideas and partnerships! They've created their empire through boundary-pushing innovation, and rewritten the sportswear space with every campaign and partnership. We’re here to help them Protect This House and build a few more while we’re at it.  Honored to join your team, Under Armour Let the games begin. https://lnkd.in/dndqHcw

We're back and glowier than ever. Catch us returning to the Big Game with client e.l.f. Cosmetics to speak nothing but eyes. lips. facts. Last year we primed you with dolphin puns and sticky, dewy skin. This year we conceptualized, cast, and scripted a spot with a "glow big or glow home" mentality. And let's just say, we served. See you on 2.11. Kory Marchisotto, Patrick O'Keefe, Laurie Lam, Ashley Rosebrook, ADWEEK, Jameson Fleming, Lisette Sand-Freedman, Brad Zeifman, Liza Bychkov-Suloti, Brian Vaughan, Michelle Sokoloff, Jamie D'Attoma, Erica Larsen, Rachel D’Amico, Sara Lieberman, Shay Georges