Brady: United Against Gun Violence’s Post

We are thrilled to announce the launch of our newest campaign of our End Family Fire program. “Da El Siguiente Paso” or “Take the Next Step,” is the first-ever national public education campaign on safe firearm storage created for Hispanic gun owners. We started End Family Fire to raise awareness about the life-saving importance of safe firearm storage, and we know that new gun owners often don’t have the necessary information and resources on safe storage practices. For Spanish-speaking gun owners, these resources are even more sparse. That’s why we teamed up with Ad Council and Casanova//McCann to create educational materials on safe gun storage in English and Spanish specifically targeted to a Hispanic audience, reaching one of the fastest-growing populations of gun owners in the U.S. Research shows safe storage is a key way to prevent family fire and shootings in the home, including unintentional shootings, and firearm suicide which has seen a recent spike. Learn more about safe storage: https://lnkd.in/gifC_PwJ

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