For 16 years across 15 teams, Kia has connected with NBA fans through a partnership that has established a presence for Kia that has become synonymous with the NBA. It was an incredible opportunity to witness one of the great moments in the sport this week when you see the dreams of young athletes come true before your eyes as they’re drafted to their new teams. I’m proud to be part of a team that has been part of that for a long time. This week, together with our agencies and partners at the NBA, we mapped out the next evolution of this partnership - one that builds on the conversations we’ve earned the right to be a part of having shown our commitment to the fans of the sport, the athletes, teams and the passion that extends into music, fashion and culture. Thanks to the leadership and support of Kyumin Shim Melisa Lezama and our agency, league and team partners for continuing to grow our connection to the sport and its fans. #NBA #NBADraft #Marketing #Basketball #Kia
Dan Keefe
2w
The commitment of Kia to this partnership is admirable. I and the the rest of the Kia team at INNOCEAN are proud to continue our role in this partnership.
Mark Morris
2w
Big props Brad and team. Kia & NBA are 100% hand in hand. Well done.
Mark Taylor
2w
Well done!
Nathan Brown
2w
Great stories about to have new chapters written.
Congratulations. It was a landmark at the time for Kia but absolutely the best way to engage its current and future audience and still is. I am really proud to have pitched and received management approval all those years ago. I nervously signed the original deal and that it has blossomed into this through multiple CMOs is a credit to everyone involved.