BPCM.’s Post

Join SailGP and Loud Luxury this June 22-23! ⛵️ #SailGP #NewYorkSGP

BPCM client SailGP's immersive preview took off at Hall des Lumières last Monday, a taste of the world’s most exciting racing on water, returning to NYC next month! (https://lnkd.in/ev4VEsyy) The Mubadala New York Sail Grand Prix (https://lnkd.in/esYadKPX) on Governors Island, June 22-23, will feature 10 national teams, including an all-new U.S. team, racing identical F50 catamarans in intense sprints at speeds around 60 mph. The weekend will consist of six 12-minute races over two days, with stadium seating along the water, in an exhilarating festival atmosphere.    SailGP grew out of The America’s Cup, the oldest competition in international sport, yet the league itself is only five years old, and 2024 marks only its second Grand Prix in NYC. When SailGP raised the idea of hosting a press event, BPCM saw the exciting opportunity to push beyond the standard news conference format, championing the concept of an immersive event that would visually and aurally put guests in the thick of a Grand Prix. Our previous work with a client event at Hall des Lumières in the Wall Street neighborhood made us confident that it would be the perfect venue for SailGP.    Still, we were blown out of the water to witness just how successful the collaboration between HdL, their production team, and SailGP was in bringing the night to fruition. An amazing team effort among BPCM and SailGP’s other partners knocked the socks off the 150+ journalists, influencers, and sponsors joining the preview.    A special thank you to our BPCM crew who captain the ship in our work with SailGP, yielding these outstanding results ⚓️: Jay Austin, Leah Lefco, Laura Muma, Cali Lehr, Diona Richardson  #sailgp #sailing #consulting #pr

BPCM is excited to announce that Another Tomorrow, the Apparel Impact Institute, and MycoWorks will be at the leading international forum for sustainability in the fashion industry next week: the Global Fashion Summit (Global Fashion Agenda) in Copenhagen (May 21-23). This year marks the Summit's 15th year and programming will dive into 'unlocking the next level,' including: • CEO/Founder of sustainable luxury, B-corp certified brand, Another Tomorrow, Vanessa Barboni Hallik, joining Emily Chan of British Vogue on the main stage to discuss, "Modelling a Different Path" on Thursday at 10AM • The Apparel Impact Institute's Manager of Stakeholder Engagement, Andrés Bragagnini, providing his expertise on the panel 'Decarbonisation Data: Fashion’s Emissions' on Thursday at 3PM • And MycoWorks, the biotech company leading the way in the future of sustainable design, hosting a booth with samples of Reishi™ - their revolutionary material made from mycelium (the root structure of fungi). The summit will be an inspiring and motivating meeting of the minds to figure out how the industry can ambitiously address societal and environmental impacts to challenge the existing paradigm. See you there! #globalfashionagenda #globalfashionsummit #unlockingthenextlevel #copenhagen

Welcome to MycoWorks Ginevra Boralevi!

"More than 11 million tons of textile waste ended up in landfills in the U.S. in 2018, representing almost 8% of all municipal solid waste and contributing to the production of methane, a potent greenhouse gas. Stacy Flynn, CEO and co-founder of Evrnu has developed a process to use some of that textile waste to create new fibers" — Sarah Sax, MESc, TIME   Evrnu®, SPC is creating a "sustainability revolution” according to Time. Read about the brand's new Nucycl hoodie and hear from CEO Stacy Flynn on how creating a circular supply chain will better equip the world for climate change consequences:  https://lnkd.in/g9agnfux #sustainability #Nucycl #circulareconomy #pr  

SuperCircle, the full-service technology and reverse logistics platform that powers circularity for the world's best retail brands, is making headlines for their collaboration with J.Crew. Together, the two have launched the clothing retailer’s first-ever circular swim program, where costumers can recycle swimwear from any brand to J.Crew for a $5 credit. Read about this exciting partnership in Vogue Business (https://lnkd.in/evg4RPXe, Maliha Shoaib), Fast Company (https://lnkd.in/ey2MKE6R, Adele Peters), and more. #circulareconomy #sustainability #pr

BPCM partner Julian Vogel (ModusBPCM) was a recent guest on the Just a Fashion Minute podcast! Listen to Julian’s interview with David M. Watts to hear about Julian’s career path as a leading communications figure in the fashion industry, how social media has revolutionized fashion PR, Modus's merge with BPCM, and more: https://lnkd.in/gkUyV4A4 #fashion #pr #fashionpr