Bob Generale’s Post

Are you getting the biggest possible benefit from your company's news releases? If you're only using PR to try to score earned media placements, the answer is "probably not." We explain 7 additional benefits of well-crafted PR news releases, including SEO, thought leadership, and more. https://lnkd.in/gktUdUE4 #pr #digitalpr #publicrelations #SEO

“Cultivating relationships with journalists is the cornerstone of a successful digital PR strategy“ - Bekki Ramsay 🤓 Here's a summary of Bekki’s 7 tried-and-tested ways to craft genuine connections with journalists to help land those 🚀 links: ✅ 1. Be genuine in your approach  ✅ 2. Make sure your pitches are personalised ✅ 3. Build trust by showcasing your client’s credibility ✅ 4. Punctuality always pays off ✅ 5. Honesty and helpfulness help you go far, too  ✅ 6. Express your appreciation if they cover your campaign   ✅ 7. Attend webinars When clients choose to invest in Digital PR with Evolved, they’re not just investing in Digital PR… They’re investing in the deep relationships Evolved’s amazing teams spend years building with top-tier journalists! 👫 When we talk about “Value for money”, THIS is just one example of the value you get from working with a top-tier SEO / DPR agency… Quite literally the definition of “you get what you pay for”. 💸 Check out Bekki's full write-up below! 📖 #backlinks #digitalpr #seo #backlinkbuilding #pr #digitalmarketing #searchengineoptimisation #journalists #relationships #organicgrowth

At Motive, expert comments are one way in which we add authority to our PR campaigns and build awareness of brands through client representatives. Thanks to the backlinks they generate they can also help to enhance SEO🔗 If you are able to backup digital PR campaigns by offering journalists a representative to give comments on a specialised area, those journalists are likely to come back to you when they need more insight or comments on the area of specialism. To find out more about the benefits of expert comments, check out our blog post below 👇 #seo #backlinks #digitalpr #publicrelations #media https://lnkd.in/eXuAysbC

Creating data-driven PR campaigns that get the attention of the national media can be challenging without having sound, credible sources to draw from.   Read the thoughts of our digital PR manager, Jonathan Routledge, on five differing data sources that will give your content a compelling and competitive edge when it comes to journalist engagement. ⭐️   Tap the link below to find out more 👇   #DataDrivenPR #DigitalPR #LeedsPRAgency #DigitalPRCampaigns

Do you think building relationships in digital PR is essential? Our link-building queen Bekki Ramsay has put together this fantastic, in-depth article that explains the importance of generating lasting connections with journalists 🗞️ Key takeaways from the piece, include: ⭐️ How relationship building in DPR can benefit SEO ⭐️ 7 tried and tested ways to build genuine connections with journalists ⭐️ Proven ways to strengthen your PR relationships Thank you for all the pearls of wisdom Bekki 👑 this is something we encourage all DPR's to implement to maintain a good relationship with the journalists sharing our news! #SEO #DigitalPR #RelationshipBuilding #DPR #Journalists #Insights #LinkBuilding

Press releases are a vital part of Digital PR 👀 Getting them spot on can make or break your campaign! Luckily, Chrissie's latest blog is here to help... 👇 Whether they accompany a long-form blog post or are stand-alone, press releases make key findings easily digestible for journalists ✅ However, if poorly written, it won't be picked up by journalists... ...which will waste all the time and effort you've put into the campaign ❌ Making this piece a must-read for anyone in Digital PR! Click here for the full article - https://lnkd.in/gsSNXH3c #pressrelease #digitalpr #publicrelations #digitalmarketing

How do you get the press coverage your business deserves? One way you can get noticed is through "Newsjacking". But what is it? How do you do it? What are the benefits to your business? Find out in our essential Newsjacking guide here > https://lnkd.in/e9Dcyn2Q #SEO #PR #DigitalPR #DigitalMarketing

SEO / Digital PR: Can you build a symbiotic relationship with journalists? 💭 With the growing volume of HARO and digital PR pitches that are happening in 2024, you might catch yourself thinking: “Why would a journalist get back to me? They’ve probably been contacted by 100’s of SEOs.” And, while this might be true, also remember: journalists need people like us. An (informed) SEO has the ability to add immense value to journalists, by: 1. Delivering ideas quickly they may not have time to source themselves. 2. Introducing a variety of influences in their beat and outside industries. 3. Getting them stories faster can help journalists meet their quotas faster. 4. Understanding the journalistic publishing process helps them do their jobs. If you can conceptually meet these 4 points, you can drastically influence how you approach digital PR, pitching and link building. And never forget, always aim to build a collaborative and symbiotic relationship. - #seo #digitalpr #linkbuilding

Do you use digital PR as a part of your strategy yet? With Digital PR, you use PR tactics to earn quality backlinks and boost your SEO strategy. It's all about creating irresistible linkable assets and getting influential journalists and publications to talk about your content and link to it. So, why wait? Chat with us 🔗 https://lnkd.in/d8iZthQ3 *The following story is purely fictional and is not based on actual events 🥖 #SEO #PR #DigitalPr #PublicRelations #SEOtips #LinkBuilding

Insights from Digitaloft’s very own link building QUEEN! If you are working on outreach for your clients, you need to read this wonderful blog by Emma Mortimer