Bobby Pinero’s Post

Your pricing page seals the deal. But, most businesses treat it as an afterthought. How to revamp your pricing page in 3 steps: 1. Make it Scannable – Use clear headers, bullet points, and plenty of whitespace. Busy pages overwhelm visitors. Your goal is to make it effortless for them to find the plan that fits their needs. 2. Showcase Value – Don't just list features, explain how they solve specific customer problems. What pain points does your product or service address? How will it improve their lives or streamline their business? 3. Remove Friction – Offer clear CTAs ("Start Your Trial", "Get a Quote") and minimize the number of pricing tiers. Too many options lead to decision paralysis. Guide visitors towards the package that best suits them. Bonus Tips: 1. Social Proof is Powerful: Testimonials, case studies, or even the number of clients served builds trust. 2. A/B Testing is Essential: Experiment with different layouts, pricing structures, and wording to find what converts best. 3. Anchor Your Prices: Use a more expensive "decoy" option to make your primary package seem more attractive by comparison. A well-designed pricing page isn't just about listing costs. It's a powerful sales tool that reinforces the value you provide. Is yours costing you clients?

How to uncover your pricing cheat codes Think your product might be too expensive? Before you lower your price, read this story: A company we worked with had a $350 product with a confusing home page. We re-wrote the copy to be super clear using the “now you can” headline formula, and their conversion increased by 40%. For the second experiment, we bumped up the price to $499, and guess what? It made 𝘢𝘣𝘴𝘰𝘭𝘶𝘵𝘦𝘭𝘺 𝘯𝘰 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘤𝘦 𝘪𝘯 𝘤𝘰𝘯𝘷𝘦𝘳𝘴𝘪𝘰𝘯. I’ve never been so happy to see an inconclusive A/B test. 😁 𝗧𝗵𝗲 𝗽𝘂𝗻𝗰𝗵𝗹𝗶𝗻𝗲: Once people clearly understand the impact a good product will have on their lives, 𝘵𝘩𝘦𝘺 𝘣𝘦𝘤𝘰𝘮𝘦 𝘢 𝘭𝘰𝘵 𝘭𝘦𝘴𝘴 𝘱𝘳𝘪𝘤𝘦 𝘴𝘦𝘯𝘴𝘪𝘵𝘪𝘷𝘦. 𝗛𝗼𝘄 𝘁𝗼 𝗰𝗼𝗻𝗱𝘂𝗰𝘁 𝘁𝗵𝗲 “𝗱𝗼𝗼𝗿-𝗶𝗻-𝘁𝗵𝗲-𝗳𝗮𝗰𝗲” 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘁𝗲𝘀𝘁 How do you unpack your customer's pricing psychology and find out exactly what they’d be willing to pay extra for? I call this the “door-in-the-face” pricing test. Next time you’re pitching somebody on your product or doing a validation interview try this: 1. Go through your normal sales pitch or customer interview process until it’s clear they understand the product, are excited about it, and ready to buy.     2. Then, instead of offering them your normal terms, keep it light and friendly, but suggest a surprisingly high price, like “What if I told you it cost $1,000 per month?” (They’ll probably say “no.” That’s perfect).     3. If they say “no,” again keep it friendly and say: “Fair enough, that’s a high price, we’re still figuring out the actual cost. But tell me, 𝘸𝘩𝘢𝘵 𝘸𝘰𝘶𝘭𝘥 𝘰𝘶𝘳 𝘱𝘳𝘰𝘥𝘶𝘤𝘵 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘥𝘰 𝘵𝘰 𝘣𝘦 𝘸𝘰𝘳𝘵𝘩 $1,000 𝘱𝘦𝘳 𝘮𝘰𝘯𝘵𝘩?” Then just be quiet.     4. Stay silent and give them a moment to think about it. Listen carefully because they’re about to give you the cheat codes to premium pricing. They may say something like:    - “𝘐𝘵 𝘸𝘰𝘶𝘭𝘥 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘳𝘦𝘱𝘭𝘢𝘤𝘦 ___ 𝘴𝘰𝘧𝘵𝘸𝘢𝘳𝘦”    - "𝘔𝘺 𝘵𝘦𝘢𝘮 𝘸𝘰𝘶𝘭𝘥 𝘯𝘦𝘦𝘥 𝘵𝘰 𝘣𝘦 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘥𝘰 ____”    - “𝘐𝘧 𝘪𝘵 𝘮𝘦𝘢𝘯𝘵 𝘸𝘦 𝘤𝘰𝘶𝘭𝘥 𝘴𝘵𝘰𝘱 𝘱𝘢𝘺𝘪𝘯𝘨 𝘢𝘨𝘦𝘯𝘤𝘪𝘦𝘴 $50𝘒 𝘱𝘦𝘳 𝘮𝘰𝘯𝘵𝘩 𝘵𝘰 𝘥𝘰 ____, 𝘵𝘩𝘢𝘵’𝘴 𝘢 𝘯𝘰-𝘣𝘳𝘢𝘪𝘯𝘦𝘳”     5. If your product already does those things they mention, happy days – rewrite your home page! If not, start bringing your Head of Product to these pitch meetings. 😏 By the way, sometimes they just say yes. Twice now, people have heard my super high price and just said “that’s fine.”  In-fact, they even explained their business case to me. They mentioned other comparable services in their budget that cost them more than what I was asking, so the amount I proposed seemed fair in comparison. (Naturally, I added those comparisons to my pricing page.) I hope that’s helpful! But it’s a teeny little idea – less than 1% of the insights I share in my weekly newsletter – linked from my profile Matt Lerner

To include, or not to include? That is the question companies seem to still struggle with when it comes to including Pricing on their website. If you ask me, you will only get one answer… “Heck yes. Include pricing on your website.” And, if you can see my face when you ask… I apologize in advance if my expression screams “are you kidding me with that question?” If you’re a -- SaaS company -- who is out to get Demo Requests or Free Trial Sign-Ups, this shouldn’t even be up for discussion. And before you start defending yourself because your pricing isn’t uniform or there are multiple variables to determine pricing for different customer needs, etc. stop and think… Could you provide Tiered Packages, Ballpark Figures or even Price Ranges? You can always highlight key variables that generally have an impact on final pricing. _______ Now -- Services companies -- I see you! I know this is scary. But no, this stuff does not just apply to Products. And, yes, you CAN put pricing on your website even though everything you do is based on custom project requirements. Display Price Ranges for common types of projects you complete for customers (Hint: focus on the projects you actually enjoy doing and are the most profitable) Offer Tiered Retainer Package Pricing inclusive of scope items that are common across the majority of your projects, and better yet, that align with your business goals. Increasing your Recurring Revenue is never a bad thing! Not convinced? There is lots of data out there to support this. But this post from Chris Walker hammers it home with some simple yet great research results: https://lnkd.in/gK73Fuke When reading Chris's findings, please keep in mind it is from about 7 years ago, and buyer expectations for autonomy in a sales process have only risen since then! #PricingPage #TransparentPricing #BuyerJourney

“We can’t list pricing on our website because every engagement is different.” I hear this all the time from clients when we’re reworking their website. First, “how much will it cost?” is one of the biggest questions your website visitors have, and most of them are not willing to call to find out the price. So if you’re not addressing cost on your website you ARE missing out on sales opportunities. Second, if the answer is “it depends” then tell us what it depends on? What are the factors that will determine the price. Your prospects understand that the cost of a car depends on the make, model, trim, and even color, they will probably understand the nuance in your pricing model too. Third, if you are reinventing prices for every new client you’re probably not differentiated enough. If you work with too many different types of clients it’s always going to be difficult to productive your services and scale. The more you do similar work client-to-client the more standard your pricing will get, the easier it will be to sell, and the less time you’ll spend creating proposals, so you can spend more time serving your clients, who will be happier.

This post explains how to leverage buyer psychology to boost sales. Tips include emphasizing value and ROI instead of cost, avoiding option overload, and being careful when comparing prices with competing products.

Reading “These Website Mistakes Could Be Costing You Thousands. Here's How to Maximize Your Return and Drive More Sales" #QuantumIDG #BuildBrandGrow #Success >

“We can’t list pricing on our website because every engagement is different.” I hear this all the time from clients when we’re reworking their website. First, “how much will it cost?” is one of the biggest questions your website visitors have, and most of them are not willing to call to find out the price. So if you’re not addressing cost on your website you ARE missing out on sales opportunities. Second, if the answer is “it depends” then tell us what it depends on? What are the factors that will determine the price. Your prospects understand that the cost of a car depends on the make, model, trim, and even color, they will probably understand the nuance in your pricing model too. Third, if you are reinventing prices for every new client you’re probably not differentiated enough. If you work with too many different types of clients it’s always going to be difficult to productive your services and scale. The more you do similar work client-to-client the more standard your pricing will get, the easier it will be to sell, and the less time you’ll spend creating proposals, so you can spend more time serving your clients, who will be happier.

You’re overcomplicating sales closing and conversion If you want to close more sales and 2X your revenue Your website should avoid: >> Trying to sound smart with your copy >> Talking only about your service >> Having a complicated design >> No/confusing CTA Instead, it should: >> Address a problem >> Offer a solution (benefits) >> Be simple, clear and direct >> Guide people to take a specific action Focus on this when building/rebuilding your website. Watch your sales skyrocket. PS: did you achieve your financial goal for the year?

"What does 'close the loop on sales' mean?" asked a colleague. You can find many definitions, but basically, it means using end-to-end reporting to understand if your marketing and sales is delivering ROI. To close the loop, you track meaningful metrics associated with your marketing and sales processes. For example, your marketing generates 300 leads annually, and you win-close 20% of them, that's 60 sales. You now have data to begin asking questions: ✔ Where did the leads come from? ✔ Which channels drove the best leads and why? ✔ How long did it take for a website visitor to become an inquiry? ✔ How can we improve our website to help get more inquiries? ✔ How long did it take us to generate a PO? ✔ What internal processes can be eliminated or improved to reduce PO creation time? ✔ What would it take to increase won-sales by 10? 20? 50? As you can see, answering these questions reduces inefficiencies, wasted money, and guessing. Closing the loop on sales is a gift that keeps on giving! We've been helping smaller manufacturers close the loop, and increase sales, for the last three years -- and have the receipts to prove it. To learn more about assessing your marketing's effectiveness / ROI, view our Conversion Reporting Service and how we can help you. https://lnkd.in/enyXeheg

What’s the difference between a $500 website and a $2,000 website? Often, it’s nothing. Only the price. Some $150 templates look like $30,000 custom websites. So what is it then? - Sales - Experience - Confidence - How you pitch the value - The type of clients you work with - Are you perceived as an expert or commodity My advice: Starting low at $500 or $1,000 / website is fine for your first 2 or 3 clients. Then as you get experience, confidence, and results, you increase your rates. The best way to sell something is selling the results of previous clients. Once you have the results, start charging $3k, $5k, $10k+ for websites. No one starts off selling $20k+ websites... Start small and you'll reap the rewards 1-2 years from now.