Robert L. Brown’s Post

In the growing #retail media landscape, competition is set to intensify. Discover the three key focus areas to give retail media networks the edge they need. https://atbain.co/3TT8k7x

As retail media networks (RMNs) continue to surge in popularity, they’re poised to become a dominant force in the #digital #advertising landscape. Projections indicate that by 2028, RMNs will claim 15.4% of total ad revenue, surpassing traditional television advertising. Saba Arab, managing director Publicis Sapient, considers how can retailers leverage this evolving trend and seize the emerging market advantages? Here’s four strategies for #retailers to optimise their retail media networks and drive profitability. #retailmedia #retailmedianetworks #digitaladvertising #digitalmedia #retailers https://lnkd.in/eNmcp_4f

The competitive advantage will be the profitability in RMN

With The Co-op recently unveiling the UK’s first retail media network in the convenience sector, and GroupM projecting that UK brands will funnel £6.5 billion into retail media by 2027, surpassing TV ad revenue, the retail media landscape is witnessing massive boom. 🌍 💥 Retail Week examines the reasons behind this upward trend, questioning industry leaders whether it's a viable option for retailers to explore. According to Nick Morgan, the answer is crystal clear: Every retailer should consider the retail media revolution. It goes beyond mere relevance; it's a strategic pathway to unlock new revenue streams and build out profit margins. 💰 📈 Read the full article here: https://lnkd.in/gcXBuXNc #retailmedia #retailers #advertising #retailmedianetworks

Retail media is booming, with the market expected to generate $45 billion in revenue this year. But a study released by IAB found that over 60% of buyers said a lack of measurement standards and transparency in the channel are growth challenges. The IAB/MRC Retail Media Measurement Guidelines, which are open for public comment until October 13, seek to establish a framework to bring greater transparency, uniformity and credibility to retail media measurement. AAM’s Kristina Meinig recently attended the IAB Connected Commerce Summit and shares her insights about the guidelines and the potential impact of assurance in the channel. https://hubs.li/Q0252hKN0 #retailmedia #measurement #advertising #assurance

As retail media networks (RMNs) continue to surge in popularity, they’re poised to become a dominant force in the #digital #advertising landscape. Projections indicate that by 2028, RMNs will claim 15.4% of total ad revenue, surpassing traditional television advertising. Saba Arab, managing director Publicis Sapient, considers how can retailers leverage this evolving trend and seize the emerging market advantages? Here’s four strategies for #retailers to optimise their retail media networks and drive profitability. #retailmedia #retailmedianetworks #digitaladvertising #digitalmedia #retailers https://lnkd.in/eNmcp_4f

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.

Retail media should continue to offer #retailers a fast-growing and high-margin profit stream to offset core business pressure. However, competition for ad revenues is poised to intensify. Discover three key areas of focus to give retail media networks an edge.