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🔍 Distinguishing truth from fiction in environmental claims is tough! A 2020 EU study revealed over half of such claims are vague or misleading, and 40% lack verifiable evidence. 🌍 To empower consumers, the EU is introducing the Digital Product Passport (DPP) for clothing, ensuring access to reliable environmental information. The DPP will independently assess and certify apparel based on durability, repairability, recyclability, and more. Consumers will be able to scan a QR code on your garment to see its full environmental profile! We are here to help brands comply with these new standards. Ready to learn more? Read the full article we have contributed to in the SGS Consumer Compact Newsletter. 🔗👇 SGS Connectivity & Products

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Nirav Shah

Co-Founder & Partner - Diagonal Consulting (India), Specialising in Strategic Consulting, Technology & Investments in MMF & Advance Textiles Industry

1mo

Blockchain based Traceability is the present and future.. Looking forward to hear more about bluesign technologies ag & SGS initiatives in DPP

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